Nuawoman

Nua, operated by Lagom Labs Private Limited, is a Mumbai-based direct-to-consumer women's wellness and femtech brand founded in 2017. It began by addressing demand for women's health solutions in India with customisable sanitary pads and subsequently broadened its assortment; its catalogue includes period care products such as sanitary pads and cramp relief, intimate wash, and an acne control range. The company positions itself in the ecommerce sector and describes a vision of combining products with content, community and services in a single women's wellness platform.

Alongside products, Nua produces informational content on menstrual and intimate health, using in-house content strategists, copywriters and designers together with a panel of external experts described as gynaecologists, dermatologists, sexual health experts, psychologists and nutritionists. Co-founder and CEO Ravi Ramachandran has said the company invests in technology intended to make wellness offerings more accessible and to deliver personalisation at scale. Inc42 lists the company at a Pre-Series C stage with total funding of approximately $15.77 million across four rounds as of its most recent round in February 2025.

Founding story

Nua was founded in 2017 by Projjol Banerjea, Ravishankar Ramachandran and Swathi Kulkarni, initially targeting demand for women's health solutions in India by offering customisable sanitary pads. Ramachandran has described the company as launching its first product while completely bootstrapped and later raising external capital at a time when femtech was an early-stage category in India.

Business model

Nua sells physical women's wellness products directly to consumers, with sales conducted exclusively through digital channels as of 2022. It operates a fully customisable auto-repeat subscription plan for period care products, which the company said produced customer retention of over 50 percent beyond 12 months.

Revenue comes from consumer product sales through its own website and third-party online marketplaces, including a recurring subscription option for period care products. Inc42 reports revenue of INR 96.1 Cr in FY25, up from INR 48.0 Cr in FY24.

Traction

Inc42 reports FY25 revenue of INR 96.1 Cr, roughly double FY24 revenue of INR 48.0 Cr; an employee count of 246; monthly web traffic of about 605,550; and a Glassdoor rating of 3.60 from 32 reviews. In 2022 the company reported a community of about half a million women and subscription retention above 50 percent past 12 months.

Latest developments

Inc42 records Nua's most recent funding round in February 2025 and FY25 revenue of INR 96.1 Cr, an increase of about 100 percent over FY24.