NO

Novi Connect

Larkspur, US · Founded 2019 · Delaware corporation · 5 known investors

noviconnect.com ↗

Novi provides verified product data and optimization services for CPG and retail brands to ensure their products are understood, trusted, and recommended by AI-driven shopping systems. The platform enhances product data attributes and distributes them across ecosystems that power AI discovery, helping brands achieve visibility and conversion in AI-driven commerce channels.

Investors · 5

FE

Felicis VenturesSan Francisco · $500K – $15M

MS

MSIVMarinvia Zachary Kushel · inferred

DE

Defy PartnersreportedWoodside · $3M – $10M

GR

Greylock PartnersreportedSan Francisco · $100K – $200M

TI

Tiger Global ManagementreportedNew York · $1M – $100M

Competitors · 3

by search overlap

UL

Ulta Salon Cosmetics Fragrance12 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.

NO

NOVI12 shared keywordsNOVI builds on-board computers, Mission-as-a-Service capabilities, and GENIEedge multi-sensor smart satellites that process sensor data directly in orbit and transmit only actionable results to end-users. It serves defense and intelligence customers such as the U.S. Air Force and Missile Defense Agency for applications including geo-intelligence, missile defense, space autonomy, lunar operations, and satellite servicing.

MA

Mapquest11 shared keywordsProvider of geographical information systems and services; acquired by America Online.

Companies competing with Novi Connect for the same Google search keywords, organic and paid, via search-intersection analysis.