Movable Ink
Unicorn exit · $1.3BAcquiredNew York City, US · 5 known investors
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Movable Ink provides AI-driven content curation and real-time creative generation to deliver personalized marketing content for retail and e-commerce brands, using each brand's own data. It targets top retail and e-commerce companies.
Also known as Movable Ink · Movable, Inc.
Founders & leadership
Investors · 5
Also in the syndicate · 1
Company profile
researched Aug 2026Movable Ink (legal entity Movable, Inc.) is a New York City-headquartered software company that turns brand data into personalized content delivered within customer engagements such as email and other marketing messages. Its platform is marketed as "Programmatic CRM," combining creative generation, creative scoring and decisioning, send time and frequency selection, and goal optimization so that a single send can be rendered differently for each recipient.
The company sells two principal products. Movable Ink Studio automatically transforms customer data into 1:1 personalized content generated at the moment of engagement. Movable Ink Da Vinci is an AI decisioning and orchestration engine that curates content per customer for batch messaging programs with the stated aim of increasing revenue lift. In 2025 the company also debuted "Autonomous Marketing" capabilities, announced at its annual Think Summit conference, and it has since announced Programmatic CRM with AI agents for personalized content creation and customer engagement.
Movable Ink operates a partner ecosystem it describes as including nearly 100 verified partner integrations with existing marketing technology stacks, positioning the platform as complementary to customers' incumbent systems rather than a replacement.
Founding story
The company launched in 2010; Vivek Sharma is a co-founder and served as CEO through the 2025 STG transaction.
Business model
Movable Ink licenses its personalization software to enterprise brands, which use Studio and Da Vinci alongside their existing marketing technology stack. The company reported crossing $100 million in annual recurring revenue in 2022, indicating a recurring subscription-based commercial model.
Recurring revenue from enterprise customers; the company reported passing $100 million in annual recurring revenue as of April 2022.
Traction
The company reported crossing $100 million in annual recurring revenue and more than 550 employees as of Q1 2022, after hiring over 100 people in that quarter, with a plan to exceed 700 employees worldwide by the end of 2022. By June 2025 it reported 600 employees and more than 100 new enterprise customer wins in the preceding year.
Latest developments
Following the STG acquisition agreement announced in June 2025, Movable Ink launched Programmatic CRM with AI agents for personalized content creation and customer engagement, announced a Q3 2026 product release advancing Programmatic CRM with new AI, message creation and cross-channel capabilities, and appointed Adam Stambleck as Chief Executive Officer, succeeding founder Vivek Sharma.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a content personalization provider for major global brands, with a partner network the company describes as among the most extensive in marketing technology. A 2023 Forrester Consulting Total Economic Impact study cited by the company found customers using Studio and Da Vinci realized over $20 million in benefits over three years with payback in under six months.
Combines real-time creative generation with AI-driven decisioning in a single platform, integrates with rather than replaces existing marketing technology, and emphasizes per-customer content variation within a single campaign send.
Technology
The platform activates brand data into personalized content at the moment of engagement, using machine learning and AI for content generation, creative scoring and decisioning, send time and frequency selection, and goal optimization. Da Vinci functions as an AI orchestration and decisioning engine, and the 2022 acquisition of Coherent Path added an AI-powered content engine for understanding customer intent and activating data across touchpoints.
Go-to-market
Direct enterprise sales supported by demo requests, published customer case studies, a partner directory of martech integrations, and owned events including the annual Think Summit conference in the US and Think Summit Europe.
Large enterprise marketing organizations and consumer brands. Named clients include Public.com, MGM Resorts, Cirque du Soleil, Epic, American Golf, Wise, Sky Deutschland and Thalia. The company states it has relationships with hundreds of large marketers and won more than 100 new enterprise customers across Studio and Da Vinci in the year preceding June 2025.
Geography
Headquartered in New York City with operations across North America, Central America, Europe and Australia; as of 2022 the company also cited operations in Japan and expansion across Germany, Austria, Switzerland, the Nordics and Benelux.
History
Movable Ink launched in 2010 and was co-founded by Vivek Sharma, who served as CEO. It raised a $30 million Series C in August 2020, acquired Coherent Path in February 2022, and closed a $55 million Series D announced in April 2022 that brought total capital raised to $97 million. In June 2025 the company signed a definitive agreement to be acquired by private equity firm STG, with Sharma remaining CEO; the company later announced the appointment of Adam Stambleck as Chief Executive Officer.
Compiled by commissioned research from 10 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Acquisitions · 1
Early investors' stakes continue via these dealsMovable Ink offers AI-driven personalization software, including its Studio and Da Vinci products, that automatically generates and curates content, send times, and frequency to personalize customer messages such as email at the moment of engagement. It serves marketing teams at large consumer brands and integrates with existing martech tools, positioning itself in the "Programmatic CRM" and marketing personalization category.
Timeline · 11
launches, deals, and filingsThe company announced new AI, message creation and cross-channel capabilities for its Programmatic CRM offering.
Movable, Inc. announced a definitive agreement to be acquired by US private equity firm STG, with the transaction expected to close in July 2025 and financial terms undisclosed. Goldman Sachs & Co. LLC acted as exclusive financial advisor and Cooley LLP as legal advisor to Movable Ink; Paul Hastings LLP advised STG and Jamieson Corporate Finance advised management. Vivek Sharma was to remain CEO.
Movable, Inc. signed a definitive agreement to be acquired by US private equity firm STG, expected to close in July 2025. Financial terms were not disclosed. Goldman Sachs & Co. LLC acted as exclusive financial advisor and Cooley LLP as legal advisor to Movable Ink; Paul Hastings LLP advised STG; Jamieson Corporate Finance advised management. Vivek Sharma was to remain CEO.
Movable Ink announced the appointment of Adam Stambleck as Chief Executive Officer, succeeding founder Vivek Sharma.
Movable Ink announced Programmatic CRM, a set of AI and agentic capabilities for personalized content creation and customer engagement.
Movable Ink debuted Autonomous Marketing capabilities at its annual Think Summit conference, alongside its Studio and Da Vinci products.
The company expanded across Europe, including Germany, Austria, Switzerland, the Nordics and Benelux, and hired more than 100 employees globally in Q1 2022, bringing headcount above 550 with a target of over 700 by year end.
Silver Lake Waterman led a $55 million Series D round with participation from existing investors including Contour Venture Partners and Intel Capital, bringing total capital raised since the company's 2010 launch to $97 million.
$55M source ↗
Expansion across Europe including Germany, Austria, Switzerland, the Nordics and Benelux; company reported plans to grow to over 700 employees worldwide by end of 2022.
Movable Ink announced $55 million in Series D funding led by Silver Lake Waterman with participation from existing investors including Contour Venture Partners and Intel Capital, at a $1.3 billion pre-money valuation, bringing total raised to $97 million.
$55M source ↗
Movable Ink acquired Coherent Path, an AI-powered content engine, to help marketers understand customer intent, activate data and serve personalized content at scale across touchpoints.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 10
primary sources listed
- Movableinkmovableink.com · web
- MOVABLE INK SECURES $55M AT A $1.3B PRE-MONEY VALUATION FOLLOWING YEAR OF RECORD GROWTHprnewswire.com · web
10 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Movable Ink do?
- Movable Ink is a New York-based platform that uses automation and AI to personalize marketing content across customer engagement channels.
- Who founded Movable Ink?
- Movable Ink was founded by Vivek Sharma.
- Who are Movable Ink's investors?
- Movable Ink's investors include Contour Venture Partners, Ff Venture Capital, Mistral Venture Partners, Stg.
- Where is Movable Ink headquartered?
- Movable Ink is headquartered in New York City, US.