Metrobi

Market position

Metrobi positions itself against dispatch-style courier platforms that assign whichever driver is available, emphasizing shipper control over driver selection. Its site cites third-party recognition including a Capterra ranking for customer support in courier and transportation, a GetApp recommendation in food and beverage, 4.9/5 ratings on Capterra and G2 and 4.4/5 on Trustpilot, and states that 650+ businesses use the service.

The central differentiator presented is driver matching control: shippers rate drivers, build a preferred-driver list that receives priority on their jobs, and can ban drivers, rather than being assigned drivers algorithmically. Shippers also set their own per-delivery rate. Published operating statistics include a 4.97/5 average driver rating across 1,600+ reviews, a 93% on-time score, and a 99.3% reliability score.

Technology

The product includes route optimization, real-time driver tracking, proof-of-delivery capture (photos, invoices, signatures), customizable delivery notifications and ETAs for end customers, a driver mobile app that replaces paper route sheets, a driver rating and preferred/banned driver matching system, a Shopify integration that creates routes from Shopify orders in the Shopify admin dashboard, and a delivery API for connecting to other platforms.

Go-to-market

Metrobi markets directly to local businesses through a self-serve free signup, an online pricing and cost calculator, and sales calls with delivery experts, supported by published customer success stories and software-review-site ratings. Driver supply is recruited through a "Become a driver" funnel with city-specific driver signup pages. Software-only availability across the U.S. extends reach beyond cities where the driver network operates.

Local businesses with time-sensitive or recurring delivery needs, including bakeries delivering to cafes and retail accounts, caterers and restaurants, florists handling same-day orders, coffee roasters and beverage businesses running weekly routes, meal-prep companies, specialty food retailers, and services such as laundry pickup and delivery. Customers referenced include Oishii, Simple Cater, Rethink Food, Laundryheap, Deluxe Catering, Livite, Stems Brooklyn, Flour Power, Alonti and Savenor's Butchery.

Geography

Headquartered at 55 Court Street, Floor 2, Boston, Massachusetts, with the delivery driver network marketed in 25+ U.S. cities including Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, Nashville, New York City, Newark, Orlando, Phoenix, Portland, Sacramento, San Diego, San Francisco, Tampa and Washington DC. Minneapolis and Orlando are identified as new markets. The delivery management software is offered across the United States, with dozens of additional software-only city pages.

History

Metrobi was one of 10 companies backed by Techstars Boston in 2019 and initially operated in the Greater Boston area with a stated aim of expanding across the U.S. and overseas. Its early positioning was a technology-powered, ride-shared delivery network for local food and beverage wholesale. In August 2021 it announced a seed round of undisclosed size led by 212.vc with institutional participation from Techstars, following earlier backing from Walnut Ventures, TBD Angels and angel investors; proceeds were earmarked for new market expansion and additional customer-facing technology. The company subsequently extended into a broader local courier marketplace plus nationwide delivery management software.