Maroo
acquired by Helium VenturesYC S21New York City, US · Founded 2020 · 5 employees · 2 known investors
Maroo is a billing and invoicing platform for freelancers and small service businesses, offering features like automated client invoicing, payment processing, CRM functionality, and 1099 tax form generation.
Founders & leadership· Y Combinator alumni (S21)
Maroo was founded in 2020 by Alex Nikityuk, Andrei Riaskov, and Anja Winikka.
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Alex Nikityukin𝕏Founder & CEO2020–2025Alex Nikityuk founded Maroo (acquired) and previously held finance leadership roles at growth-stage companies, including work at Revolut where he was involved in $500M fundraising and managed platform volume exceeding $400M.
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Andrei RiaskovinCo-Founder & Head Of Engineering2020–2022Andrei Riaskov is a co-founder and former head of engineering at Maroo with software engineering experience since 2010, specializing in CRM systems, enterprise software, and web development.
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Anja Winikkain𝕏Co-Founder - Maroo (YC-backed payments platform)2021–2023Anja Winikka co-founded Maroo, a payments platform for the wedding industry. Previously, she spent 13 years at The Knot Worldwide in New York, where she led digital marketing and content teams and developed educational workshops for wedding-related small businesses.
Investors · 2
Competitors · 7
by search overlapWeddingwire1553 shared keywordsWeddingWire is an online marketplace that connects engaged couples in the U.S. with local wedding vendors such as venues, photographers, and florists, featuring vendor listings, reviews, pricing, and availability. It also provides free wedding planning tools including checklists, budget planners, seating charts, customizable wedding websites, and a community forum.
Zola1473 shared keywordsZola provides online wedding planning tools and resources that guide couples from engagement through marriage, including save-the-date creation, gift registration, and wedding etiquette guidance.
Joy795 shared keywordsJoy provides customizable wedding websites and planning tools for couples organizing their weddings. The platform combines personalized website design with organizational features to streamline the wedding planning process for couples and their guests.
Interactive Strength Acquires Ergatta746 shared keywordsFidelity provides brokerage and investing services for individual retail investors, including commission-free online trading of US stocks and ETFs and fractional share purchases starting at $1. It positions itself as a personal finance and investment provider serving customers pursuing long-term financial goals.
American Express Supplies517 shared keywordsAmerican Express provides consumer and business credit cards, banking, and travel services, along with a rewards and benefits program. It serves individual consumers and businesses.
Carats & Cake390 shared keywordsCarats + Cake is an online platform featuring a curated, searchable archive of real weddings and the vendors behind them, organized by style, color, detail, and location. It serves couples seeking wedding inspiration and connects them with the creatives and teams involved in each celebration.
Experian366 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Companies competing with Maroo for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Maroo do?
- Maroo is a billing and invoicing platform for freelancers and small service businesses, offering features like automated client invoicing, payment processing, CRM functionality, and 1099 tax form generation.
- Who founded Maroo?
- Maroo was founded by Alex Nikityuk, Andrei Riaskov, Anja Winikka in 2020.
- Who are Maroo's investors?
- Maroo's investors include Darco Capital, Y Combinator.
- Who acquired Maroo?
- Maroo was acquired by Helium Ventures.
- Where is Maroo headquartered?
- Maroo is headquartered in New York City, US.