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Maroo

acquired by Helium VenturesYC S21

New York City, US · Founded 2020 · 5 employees · 14 known investors

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Maroo is a billing and invoicing platform for freelancers and small service businesses, offering features like automated client invoicing, payment processing, CRM functionality, and 1099 tax form generation.

Enterprise SoftwareFintechSaaSB2BUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S21)

Maroo was founded in 2020 by Alex Nikityuk, Andrei Riaskov, and Anja Winikka.

ANAlex Nikityuk
Alex NikityukFounder & CEO2020–2025Alex Nikityuk founded Maroo (acquired) and previously held finance leadership roles at growth-stage companies, including work at Revolut where he was involved in $500M fundraising and managed platform volume exceeding $400M.
ARAndrei Riaskov
Andrei RiaskovCo-Founder & Head Of Engineering2020–2022Andrei Riaskov is a co-founder and former head of engineering at Maroo with software engineering experience since 2010, specializing in CRM systems, enterprise software, and web development.
AWAnja Winikka
Anja WinikkaCo-Founder - Maroo (YC-backed payments platform)2021–2023Anja Winikka co-founded Maroo, a payments platform for the wedding industry. Previously, she spent 13 years at The Knot Worldwide in New York, where she led digital marketing and content teams and developed educational workshops for wedding-related small businesses.
LG
Leonid GrudanovSoftware Engineeruntil 2025
PD
Prianka DhirProduct Manageruntil 2025
IS
Ivan SavinovSoftware Engineeruntil 2025

Investors · 14

Darco Capitallisted by Darco CapitalPhiladelphia

How we know: Darco Capital's portfolio page · Not right? Tell us

Expansion Capitallisted by Expansion Capital

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VentureSouqlisted by VentureSouqAbu Dhabi · $100K – $10M

How we know: Y Combinator's founder network · venturesouq.com · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

Davidovs Venture CollectivereportedSan Francisco · $100K – $3M

How we know: Y Combinator's founder network · Not right? Tell us

Fortem Capitalreported

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Halo Labsreported

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Harvard Management CompanyreportedAllston

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I2BF Global VenturesreportedNew York · $500K – $10M

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Leonis InvestissementreportedParis · $1.6K

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PioneerreportedToronto, Ontario

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TriplePoint CapitalreportedMenlo Park

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Unpopular VenturesreportedMiami · $100K – $500K

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Related companies · 10

WeddingwireWeddingWire is a wedding planning platform that connects couples with local vendors and provides tools for creating wedding websites, building registries, and accessing expert advice and inspiration throughout the planning process.
MiddeskMiddesk operates a business identity platform that verifies and monitors business entities using data such as tax filings, ownership records, and officers. It serves financial institutions, payments companies, and marketplaces to support onboarding and risk decisions.
ZolaZola provides online wedding planning tools and resources that guide couples from engagement through marriage, including save-the-date creation, gift registration, and wedding etiquette guidance.
ConfidoConfido provides AI-powered automation for cash application, deduction management, and dispute resolution on a single platform, designed specifically for accounting teams at consumer packaged goods (CPG) brands.
Formula InsightFormula Insight provides institutional investors with a centralized platform to store, monitor, and analyze financial models, allowing them to track forecast revisions, measure prediction accuracy, and accelerate due diligence workflows.
JoyJoy is a software platform for planning and remembering life's events, from weddings to other celebrations, aimed at consumers organizing personal milestones. It operates in the consumer events and planning software category.
GuruHotelGuruHotel is an AI-powered website builder and direct booking platform for hotels that automates reservation management and integrates real-time inventory. It enables hotels of all sizes to create and manage booking websites while reducing commission costs compared to third-party booking channels.
BriteBriteCo is an insurance technology company specializing in standalone jewelry and wedding/event insurance. The company offers fast, easy, and affordable coverage for fine jewelry, luxury watches, and wedding-related events through a digital platform.
CashBookCashbook is India's first UPI wallet platform purpose-built for employee and vendor expense management. It provides instant wallet disbursements, real-time spend controls, intelligent dashboards, and accounting integrations for businesses managing expenses without corporate cards or manual reconciliations.
American Express SuppliesAmerican Express is a financial services company that provides payment solutions, credit cards, and business services to customers and businesses since 1850.

Companies working in the same space as Maroo.

Legal entities · 1

corporate structure
Maroo Inc.

Frequently asked questions

What does Maroo do?
Maroo is a billing and invoicing platform for freelancers and small service businesses, offering features like automated client invoicing, payment processing, CRM functionality, and 1099 tax form generation.
Who founded Maroo?
Maroo was founded by Alex Nikityuk, Andrei Riaskov, Anja Winikka in 2020.
Who are Maroo's investors?
Maroo's investors include Acrobator Ventures, Darco Capital, Expansion Capital, VentureSouq, Y Combinator, Davidovs Venture Collective, Fortem Capital, Halo Labs and 6 more.
Who acquired Maroo?
Maroo was acquired by Helium Ventures.
Where is Maroo headquartered?
Maroo is headquartered in New York City, US.