Maisonette
Brooklyn, US · Founded 2016 · Delaware corporation · 5 known investors
Maisonette is an online retail platform selling children's products, including apparel, backpacks, school supplies, and organization essentials for kids of various ages. It curates essentials for parents shopping for children across different life milestones.
Founders & leadership
Maisonette was founded in 2016 by Sylvana Durrett and Luisa Mendoza.
SD
Sylvana DurrettinCo-founder
LM
Luisa MendozaCo-founder
Investors · 5
Reported raises · per SEC filings
Form D private placements$23.8M disclosed across 2 rounds · 2016–2018
▶$19.5MraisedMay 2018 · 21 investors · Other TechnologyRule 506(b)
▶$19.5MraisedMay 2018 · 21 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sylvana DurrettExecutive Officer, Director, Promoter
- Tony FlorenceDirector
- Luisa MendozaExecutive Officer, Director, Promoter
- Offering amount
- $19.5M
- Amount sold
- $19.5M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$4.3MraisedAug 2017 · 12 investors · Other TechnologyRule 506(b)
▶$4.3MraisedAug 2017 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sylvana DurrettExecutive Officer, Director, Promoter
- Luisa MendozaExecutive Officer, Director, Promoter
- Offering amount
- $4.3M
- Amount sold
- $4.3M
- First sale
- Dec 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlap
Poshmark, Inc.6154 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Wayfair4303 shared keywordsWayfair is an online retailer for home goods, selling furniture, decor, lighting, rugs, mattresses, appliances, kitchenware, and home improvement products to consumers. It operates multiple brands including AllModern, Birch Lane, Joss & Main, and Perigold, and offers design services, financing, and delivery.
Shopmy4060 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Baby List3971 shared keywordsBabylist is an online baby registry and shopping platform that helps families register for baby gear and items.
Dillard'S2769 shared keywordsDillard's is a department store retailer selling apparel, cosmetics, and other consumer goods online and in stores, offering credit card rewards and multiple payment options such as Venmo.
Companies competing with Maisonette for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Maisonette do?
- Maisonette is an online retail platform selling children's products, including apparel, backpacks, school supplies, and organization essentials for kids of various ages. It curates essentials for parents shopping for children across different life milestones.
- Who founded Maisonette?
- Maisonette was founded by Sylvana Durrett, Luisa Mendoza in 2016.
- Who are Maisonette's investors?
- Maisonette's investors include Fernbrook Capital Management, Ingeborg Investments, New Enterprise Associates (NEA), G Squared, Thrive Capital.
- How much funding has Maisonette raised?
- Maisonette has disclosed $23.8M raised across 2 rounds.
- Where is Maisonette headquartered?
- Maisonette is headquartered in Brooklyn, US.