Who are Magic's investors?

Magic's investors include Altra Venture, Hustle Fund, MVP Ventures, Silicon Ventures, Sprint Vc, Top Shelf Equity Funds C, Y Combinator, Bling Capital and 9 more.

Where is Magic headquartered?

Magic is headquartered in Washington, US.

Magic

YC W15

Washington, US · Founded 2015 · 350 employees · Hiring · 19 known investors

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Magic provides managed virtual assistant teams for executives and growing businesses, handling administrative tasks like calendar management, email, travel planning, and operational coordination. The service delivers a dedicated team of remote assistants configured to specific workflows, with managed payroll, training, and auto-replacement.

Also known as Plus Labs, Inc.

AI & Machine Learning Consumer Enterprise Software Future of Work SaaS B2B AI AssistantUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (W15)

Magic was founded in 2015 by Mike Chen, Aaron Kemmer, David Merriman, Nic Novak, and Michael Rubin.

Mike ChenCo-founder · Chairman of the Board

Aaron Kemmer Co-FounderAaron Kemmer is a co-founder of Magic, a company from Y Combinator's W15 batch.

David Merriman Co-Founder & Head of GrowthDavid Merriman is co-founder of Magic, a platform accessible at getmagic.com.

Nic NovakCo-Founder & Head of Engineering

Michael Rubin Co-Founder & CFOMichael Rubin is the founder and CFO of Magic, which provides managed virtual assistant teams for executives and growing businesses. The company sources, screens, and deploys remote specialists based in the Philippines to handle administrative tasks including calendar management, email, and travel coordination.

Lorie RefuerzoRecruitment Manager

Benjamin GodloveCTOformer

Alex GraveleyEngineer2016–2017

Investors · 19

Altra Venturelisted by Altra VentureNew York City · $500K – $25M

Hustle Fundlisted by Hustle FundSan Carlos · $150K

MVP Ventureslisted by MVP VenturesChicago

How we know: the VCSheet dataset · Not right? Tell us

Silicon Ventureslisted by Silicon VenturesSeattlevia Liza Wang · inferred

Sprint Vclisted by Sprint VcBangalore

Top Shelf Equity Funds Clisted by Top Shelf Equity Funds C

How we know: Top Shelf Equity Funds C's portfolio page · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · press coverage · Not right? Tell us

Bling CapitalreportedMiami Beach · $1M – $5M

How we know: thesaasnews.com · Not right? Tell us

ESSENCE VCreportedBothell

How we know: press coverage · Not right? Tell us

FloodgatereportedMenlo Park · $500K – $5M

How we know: thesaasnews.com · Not right? Tell us

Lerer HippeaureportedNew York · $500K – $2M

How we know: thesaasnews.com · Not right? Tell us

Sequoia CapitalreportedMenlo Park · $100K – $50M

How we know: Y Combinator's founder network · Not right? Tell us

Slow VenturesreportedSan Francisco · $50K – $1M

How we know: Y Combinator's founder network · Not right? Tell us

Standard CapitalreportedSan Francisco

How we know: funding news · press coverage · Not right? Tell us

SV AngelreportedSan Francisco · $150K – $20M

How we know: Y Combinator's founder network · Not right? Tell us

Tuesday CapitalreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Twenty Two VenturesreportedPalo Alto · $50K – $250K

How we know: press coverage · Not right? Tell us

Also in the syndicate · 2

Major Food GroupVCR Group

Funding

SEC filings, press & company announcements

Undisclosed amountSeedOct 2025
Lerer Hippeau (lead), Bling Capital, Floodgate, Major Food Group, VCR Group
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

3 people who came through Magic went on to found or lead other companies.

Aaron KemmerFounderFounded Edge Aerospace +3 Barney PellChief Strategist, Chief Scientist and Head of AIFounded Moon Express David MerrimanFounderFounded Magic

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Companies working in the same space as Magic.

Legal entities · 2

corporate structure

Magic, Inc.

Plus Labs, Inc.

Frequently asked questions

What does Magic do?: Magic provides managed virtual assistant teams for executives and growing businesses, handling administrative tasks like calendar management, email, travel planning, and operational coordination. The service delivers a dedicated team of remote assistants configured to specific workflows, with managed payroll, training, and auto-replacement.
Who founded Magic?: Magic was founded by Mike Chen, Aaron Kemmer, David Merriman, Nic Novak, Michael Rubin in 2015.
Who are Magic's investors?: Magic's investors include Altra Venture, Hustle Fund, MVP Ventures, Silicon Ventures, Sprint Vc, Top Shelf Equity Funds C, Y Combinator, Bling Capital and 9 more.
Where is Magic headquartered?: Magic is headquartered in Washington, US.