Keep Company

Keep Company operates a software platform and set of programs that employers use to launch, scale and measure coaching and mentorship initiatives. The product supports four program formats: 1:1 and pod-based mentorship, cohort-based group coaching, one-on-one coaching engagements, and unstructured peer pods intended to build connection across distributed or newly merged teams. Programs are positioned across the employee lifecycle, from onboarding and caregiving through leadership development and succession.

The platform automates the administrative parts of program delivery: matching participants, scheduling and reminders, resource distribution, and reporting. Matching is described as proprietary, patent-protected "gathering" technology that weighs availability, role, seniority, goals, psychological safety, and diversity and safety considerations, and flags potential issues for manual adjustment. Between sessions, the product provides nudges and check-ins, peer shoutouts and AI-generated personalized commitment plans. Reporting includes pulse checks and live feedback, attendance and participation tracking, and post-program outcome measures such as engagement, retention and productivity. Customers can bring their own facilitators and curriculum or use Keep Company's programs and coaches, and the platform offers SSO, custom integrations, custom branding and custom reporting analytics. The company states the platform is SOC 2 Type II certified and GDPR compliant.

Customer-facing materials position the offering as a response to rising burnout, flat engagement and the loss of informal, in-office mentoring, and as complementary to organizations' adoption of AI and new technology by rebuilding the "human layer" of work.

Founding story

The company was co-founded by Adrienne Prentice, a former partner-track lawyer, and Claudia Naim-Burt, a brand executive from venture-backed startups. Both cite firsthand experience of demanding professional roles alongside caregiving responsibilities and repeatedly hearing peers say they felt alone in it. Keep Company began by supporting working parents and caregivers with group experiences among similar peers, then broadened as it became clear that professionals at every level were experiencing burnout and seeking connection.

Business model

Keep Company sells to employers rather than individuals; the company states that once an employer adopts Keep Company, participation comes at no cost to the employee. Two delivery modes are offered: a self-serve, configurable platform that internal teams use to run their own programs with their own coaches and content, and a full-service option in which Keep Company handles program design, facilitation with expert coaches, and ongoing employee support. Implementation includes configuration of matching criteria and communications cadence, with optional SSO, integrations, branding and analytics.

Employer-paid; the service is provided to employees at no cost once their organization contracts with Keep Company. Revenue derives from platform access for organizations running their own programs and from full-service program delivery that includes program design, facilitation and coaching.

Traction

Self-reported participant outcomes include 95% reporting greater belonging and connection, 89% reporting better physical and mental self-care, and 85% reporting acting with more confidence and intention; the website displays a 4.9/5.0 rating. The company says it powers coaching and mentoring programs for top-performing firms and cites testimonials from professional development leaders at Am Law 50 firms.

Latest developments

In July 2025, TEDCO announced a $500,000 investment through its Pre-Seed Builder Fund to support development of the coaching and mentoring platform. The company also promotes a Law360 op-ed by CEO Adrienne Prentice on how firm leaders can nurture AI fluency.