Naver finance

Naver Financial is the financial-services unit associated with Naver Corp., the South Korean internet conglomerate headquartered in Seongnam that operates the Naver search engine and was founded on June 2, 1999 by Lee Hae-jin. Naver Corp. is listed on the KRX (035420) and reported 2025 revenue of 12.04 trillion won (US$10.52 billion), net income of 1.82 trillion won (US$1.59 billion) and total assets of 41.09 trillion won (US$35.92 billion), with 5,047 employees.

In November 2025, Naver Corp. approved a plan to fold Dunamu Inc., operator of Upbit — South Korea's largest cryptocurrency exchange and, per reporting, the world's fourth-largest — into its corporate orbit via a stock-swap deal. The transaction amounts to a reverse merger in which Dunamu chairman Song Chi-hyung becomes Naver Financial's largest shareholder with a 19.5% stake, and is expected to produce a fintech group valued at roughly 20 trillion won ($13.6 billion). The deal is tied to South Korea's efforts to build a won-based stablecoin ecosystem, and its pricing has been the subject of debate in Seoul's investment community over the relative enterprise values of Naver and Dunamu.

Business model

Naver Financial operates as the financial and fintech unit within the Naver Corp. group, whose broader businesses span search, user-generated content platforms such as Knowledge iN, cloud services, webtoons and metaverse platforms.

Latest developments

On November 26, 2025, Naver approved the stock-swap deal folding Dunamu into its ranks, a reverse merger giving Dunamu chair Song Chi-hyung a 19.5% stake in Naver Financial and creating a fintech group valued at about 20 trillion won ($13.6 billion). The move is linked to a push toward a won-based stablecoin ecosystem. Naver was also named among five Korean technology firms — alongside LG, SK Telecom, NC and Upstage — selected to build the country's sovereign AI model.