JOOR

JOOR is a New York-headquartered SaaS company that operates an online B2B marketplace connecting fashion brands and retailers to run their wholesale business. Brands, distributors and showrooms use the platform for order management, virtual showrooms, linesheet creation, retailer discovery and real-time reporting, while retailers and buyers use it to source brands, review and organize assortments, and place, edit and pay for orders. The company also positions itself as a data analytics business, offering reporting tools such as "Snapshot," which gives brands a live view of wholesale trends including best-selling styles, top-volume retailers and wholesale volumes.

Adjacent products include JOOR Pay, an embedded checkout and payments solution launched in 2022, and JOOR Passport, a digital trade show portal built with trade show organizers, fashion weeks, trade agencies and multi-brand showrooms so buyers and sellers can participate in trade show-style events remotely. The platform includes iPad applications for brands and retailers, 360-degree product imagery (ORB360, developed in partnership with ORDRE), and a custom reports suite. JOOR states it integrates with more than 100 ERP, PLM and POS systems, including Shopify, NetSuite, SAP and Zedonk.

The company reports a network of more than 14,000 brands across 53 categories and more than 700,000 retail buyers, with over $100 billion in wholesale transactions and 2.5 million connections made. Named clients and case study subjects include Neiman Marcus, Bergdorf Goodman, Harrods, Kate Spade, Balenciaga, LVMH, Kering, Richemont, VF Corporation, Kellwood, Al Tayer, Shopbop, Erdem, Belstaff, Loake and Zulu & Zephyr.

Founding story

JOOR was founded in 2010 by Mona Bijoor, whose earlier work as a fashion brand consultant and in buying departments at global retailers exposed her to the challenges and time constraints of wholesale buying, prompting her to build an online marketplace connecting brands and retailers directly.

Business model

JOOR provides a subscription/demo-led B2B software platform: brands, distributors and showrooms pay to sell and manage wholesale orders through the platform, while retailers and buyers can open free buyer accounts. The company publishes pricing and an ROI calculator on its site, and has added an embedded payments product, JOOR Pay, for order checkout and collections.

Revenue comes from platform access for selling-side customers (brands, distributors, showrooms), with buyer accounts offered free, plus the JOOR Pay embedded checkout and payments solution and digital trade show participation via JOOR Passport.

Traction

As of the company's current site, the network includes 14,000+ brands across 53 categories, 700,000+ global retail buyers, $100B+ in wholesale transactions and 2.5M+ connections. Earlier reporting recorded 8,600 brands and 350,000 retailers, and, at the time of its February 2019 Series C, $23 billion in gross merchandise volume across 3.68 million orders, with nearly half of those orders placed in the prior 12 months. Documented customer results include Erdem cutting order processing time 60%, Loake increasing reorders 20% and Belstaff reducing operational costs 80%.

Latest developments

The October 2023 $25 million raise was earmarked for data-led initiatives, scaling the JOOR Pay embedded checkout product and expanding into categories such as footwear, sport and outdoor. The company continues to publish wholesale industry resources and operate JOOR Passport digital trade show showcases, with site content and blog posts dated into 2026.