Jar
Founded 2021 · 18 known investors
Jar is a mobile app for saving and investing in 24K digital gold, letting users buy gold in small amounts starting from ₹10 via daily, weekly, or monthly auto-pay plans. It targets retail consumers in India and also sells physical gold coins, bars, and jewellery, with gold stored in insured vaults through partners like Brink's and ICICI Lombard.
ConsumerFintechSaaS
Founders & leadership
Jar was founded in 2021 by Misbah Ashraf.
MA
Misbah AshrafinFounder
Investors · 18
Advantedge FoundersNew Delhi · $1Mvia Kunal Khattar · inferred
Capria VenturesBengaluru · $300K – $1M
Emphasis VenturesNew York
Eximius VenturesDelhi · $500K – $1M
Kalaari CapitalBengaluru · $800K – $25M
Kube VC
LVX VenturesBangalore · $179K – $10M
MSA NovoSingapore · $1.5M – $32M
Roots VenturesMumbai
SGH CapitalParis
Snow Leopard Technology VenturesPune
Third PrimeNew York · $500K – $2M
Upsparks CapitalBangalore
Yes VCSan Francisco · $30K – $1.5M
Arkam Venturesreported · 2 sourcesBengaluru · $1M – $5M
Rainfall VenturesreportedSan Francisco · $100K – $1M
Tribe CapitalreportedLas Vegas · $25K – $75M
UncommonreportedToronto
Founder mafia
2 people who came through Jar went on to found or lead other companies.
In the news
Ecommerce Giants Woo Sellers With AI, Jar's Troubles & More | Dailyhuntm.dailyhunt.in · Aug 2026Frequently asked questions
- What does Jar do?
- Jar is a mobile app for saving and investing in 24K digital gold, letting users buy gold in small amounts starting from ₹10 via daily, weekly, or monthly auto-pay plans. It targets retail consumers in India and also sells physical gold coins, bars, and jewellery, with gold stored in insured vaults through partners like Brink's and ICICI Lombard.
- Who founded Jar?
- Jar was founded by Misbah Ashraf in 2021.
- Who are Jar's investors?
- Jar's investors include Advantedge Founders, Capria Ventures, Emphasis Ventures, Eximius Ventures, Kalaari Capital, Kube VC, LVX Ventures, MSA Novo and 10 more.