/Companies

Inventa

São Paulo, BR · Founded 2021 · 91 employees on LinkedIn · 16 known investors

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Inventa provides a full-service B2B commerce and fulfillment platform that connects brands' catalogs to B2B e-commerce platforms and marketplaces, with proprietary OMS, WMS and TMS, a credit engine, and shared distribution centers for warehousing, picking, packing and delivery. It serves brands and retailers in Brazil, handling everything from order to post-sale on a pay-per-use model.

Founders & leadership

Inventa was founded in 2021 by Fernando Carrasco, Laura Camargo, and Marcos Salama.

FCFernando Carrasco
Fernando CarrascoCo-founder & CTO2021–2026
LC
Laura CamargoFounder
MSMarcos Salama
Marcos SalamaFounder and CEO

Investors · 16

Also in the syndicate · 2

A* (A Capital)Greylock

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Inventa is a São Paulo-based B2B wholesale marketplace that connects consumer brands with independent retailers across Latin America. The platform is designed to give small and medium-sized retailers — who are traditionally underserved by fragmented, offline wholesale distribution channels in the region — access to a broad, curated portfolio of brands at competitive prices through a single, easy-to-use online interface, along with adjacent services such as purchasing credit and logistics/delivery.

The company was founded by Marcos Salama (Founder & CEO), Fernando Carrasco (Co-founder, described by Greylock as Chief Data/Development Officer and by Crunchbase as overseeing Operations, Technology & Data), and Laura Camargo (Co-Founder, CFO & People). Salama holds an MBA-level education from the Stanford Graduate School of Business and previously worked as an Engagement Manager at McKinsey & Company, giving the founding team a mix of strategy-consulting and operating/technical backgrounds typical of well-pedigreed LatAm B2B commerce startups.

Inventa operates in the wholesale/B2B e-commerce and retail-technology sector, positioning itself against global wholesale marketplace players such as Faire and JOOR, as well as broader Latin American e-commerce infrastructure incumbents such as MercadoLibre (per Crunchbase's listed 'similar companies'). Its core sectors/categories on Crunchbase are B2B, E-Commerce, Marketplace, Retail, Retail Technology, and Wholesale.

Business model

B2B wholesale marketplace / online platform connecting brands (suppliers) with independent retailers in Latin America, monetizing via marketplace transactions and associated services (credit, logistics).

Marketplace transaction fees / take-rate on wholesale orders placed by retailers with brands, plus likely fintech/logistics add-on services (unconfirmed specifics).

▸Full profile — profile (continued), go-to-market, ownership

Profile (continued)

On the funding side, Crunchbase records three completed funding rounds for Inventa (Seed, Series A, and Series B), with a total of 19 disclosed investors across all rounds, including Greylock, A* (A Capital), and ONEVC; specific round dates, amounts, and full investor line-ups were not publicly disclosed in the sources available for this research (Crunchbase's public page obfuscates exact figures behind a paywall). Greylock is identified as the lead investor of the Series B round (13 participants) on Crunchbase, while Greylock's own portfolio page states its relationship with Inventa began ('first partnered') at the Series A stage — consistent with Greylock having participated in the earlier Series A and then led the subsequent Series B. Mike Duboe, a Greylock Venture Partner whose focus areas include B2B commerce and marketplaces (and who previously built growth teams at Tilt and Stitch Fix), is the named Greylock contact/investor for the deal.

As of the most recent data available, Inventa is reported to have 101–250 employees and remains an active, privately held company with no public funding total, valuation, or detailed financial metrics disclosed. Notably, the company's stated website domain, inventa.shop, did not resolve via DNS at the time of this research (August 2026), even though it is listed as the official website on Crunchbase and matches the company's social-media handles (Facebook: inventa.shop, LinkedIn: inventashop); Greylock's own portfolio page instead links to inventa.com.br as the company's website. This is flagged as a data-quality/verification concern rather than a confirmed fact about the company's current operating status.

Go-to-market

Independent and small-to-medium retailers in Latin America seeking to source products wholesale from consumer brands; consumer brands seeking distribution to fragmented retail channels.

Ownership

private

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Employee count rangeAug 20260 employees
Monthly website visitsJun 2026944 visits/month
Total investorsAug 202619

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Inventa went on to found or lead other companies.

▸Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Inventa do?
B2B marketplace that connects brands & retailers in Latam.
Who founded Inventa?
Inventa was founded by Fernando Carrasco, Laura Camargo, Marcos Salama in 2021.
Who are Inventa's investors?
Inventa's investors include Alter Global, Andreessen Horowitz, Avenir Growth Capital, Greylock Partners, MAYA Capital Ventures, MONASHEES, NXTP, Onevc Venture Partners Llc and 6 more.
Where is Inventa headquartered?
Inventa is headquartered in São Paulo, BR.