Influur

Influur operates a two-sided influencer marketing platform that connects brands and music labels with content creators and manages campaigns end to end, from discovery and hiring through content approval, payment and reporting. Brands can search for and hire creators, run campaigns, and rely on the company's anti-fraud safeguards and transparent pricing; creators consolidate opportunities in a single place, connect their social accounts, publish rate cards and past collaborations, apply to open campaigns or receive direct offers, and take gifted-collaboration deals. Posting in the community area is limited to creators with more than 2,000 followers.

The company's current product focus is Pulse, an AI agent aimed at music teams and labels. Pulse matches a track to creators whose audience and genre affinity fit, scoring candidates with a proprietary Pulse Score; runs personalized multi-channel outreach to hundreds of creators at once subject to human approval; maintains backup creators to auto-replace unresponsive picks; classifies creator content through a recognition system; processes payments through authorized third-party providers that release funds only on delivery and return them otherwise; and reports real-time campaign analytics. Influur also runs events and brand activations at global events such as Formula 1.

On the creator side, Influur emphasizes fast payment: brands pay upfront into escrow and funds move to a creator wallet once deliverables are shipped, with creators able to wait 30 days for payout or withdraw immediately for a fee. The company has said it planned to extend into creator financial products including virtual accounts, short-term loans, debit cards and credit cards, and to build a prediction engine so brands can forecast campaign performance with a given creator.

Founding story

Co-founder and CEO Alessandra Angelini, previously a CNN producer, asked Fefi Oliveira — whom she met in college — why creators were not responding to CNN's outreach; Oliveira explained influencers receive thousands of unmanageable messages. Angelini then envisioned an influencer marketing tool analogous to Google AdSense for managing brand spend. The company was founded in Miami during the COVID-19 pandemic, prompted in part by Oliveira's difficulty securing brand deals while growing quickly on TikTok. Press reports list four Venezuelan female founders: Alessandra Angelini (CEO), Fefi Oliveira (Chief Influencer Officer), Paula Coleman (Chief Sales Officer) and Valeria Angelini (Chief Product Officer).

Business model

Marketplace and software platform monetized on both sides of the transaction: a 20%-25% service fee on brand transactions, a 15% fee when creators choose instant payout instead of waiting 30 days, and a $30 per month creator premium subscription. Brands prepay campaign budgets into escrow, which are released to creator wallets on delivery.

Transaction service fees from brands (20%-25% per transaction), instant-payout fees from creators (15%), and creator subscription revenue ($30/month Influur Premium). The company reported some profitable months and targeted overall cash-flow positive operations by 2026.

Traction

Reported roughly 40,000 creators at the time of the 2024 Series A, with separate reporting of 30,000 verified influencers and 5,000 active brands across 11 countries, an 83% year-over-year increase in verified influencers and a 200% rise in brand spend. The company site later cites 45,000+ active creators, 7,000+ brands, 30,000+ campaigns activated, over $30M in influencer earnings, 500,000+ creator transactions processed and 1M+ social sounds analyzed. Named creator users include Lele Pons and Twan Kuyper.

Latest developments

Influur's current positioning centers on Pulse, an AI agent for music promotion covering discovery, execution, optimization and reporting, alongside an events and activations business at properties such as Formula 1. The company states it intends to apply the same agent approach to additional high-volume campaign categories beyond music.