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inDinero

YC S10

San Francisco, US · Founded 2010 · Delaware corporation · 250 employees · 22 known investors

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Indinero is an accounting and financial advisory firm that provides CPAs, CFOs, and controllers to help growing businesses with accounting, tax management, and strategic financial insights. The company serves founder-led and growing businesses seeking modern financial services beyond traditional accounting.

AI & Machine LearningEnterprise SoftwareFintechSaaSFinOpsAnalyticsUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S10)

inDinero was founded in 2010 by Andy Su, Jessica Mah, and Jessica Ma.

ASAndy Su
Andy SuCTO / Cofounder2010–2018Andy Su co-founded inDinero, a financial accounting automation platform for small businesses, and previously co-founded Pry, a financial planning tool for the same market.30 Under 30 2012
JMJessica Mah
Jessica MahFounderCo-Founder & Executive Chair, InDinero at xfactor ventures
JMJessica Ma
Jessica MaCofounder30 Under 30 2012
JFJohn Frazier
John FrazierChairman & Chief Executive OfficerHe has led operational scaling and modernization across SaaS, cloud, and service-based businesses, including managing global operations across multiple countries and executing numerous acquisitions and divestitures.
JLJose Luis Villa-Real
Jose Luis Villa-RealPresidentJose Luis Villa-Real is founder of inDinero, an accounting and financial advisory platform that provides CPAs, CFOs, and controllers to help growing businesses with accounting, tax management, and strategic financial planning.
CJChristian-Robert Joseph
Christian-Robert JosephSenior Product Manager2014–2016Founder at Grain
AR
Adam RobertsSenior Finance Consultant2012–2013
MCMichael Cantalino
Michael CantalinoSenior Finance Consultant2014–2015Founder/COO at Focal Systems

Board

KS
Keddrick StuartBoard director
DS
Dizhe SuBoard director

Investors · 22

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Y Combinator's founder network · Not right? Tell us

Base Venture Management, Inc.listed by Base Venture Management, Inc.Oakland · $100K – $700K

How we know: Base Venture Management, Inc.'s portfolio page · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Camp One Ventureslisted by Camp One VenturesSilicon Valley

How we know: Y Combinator's founder network · Not right? Tell us

Cota Capitallisted by Cota CapitalSan Francisco

How we know: Cota Capital's portfolio page · Y Combinator's founder network · Not right? Tell us

FundersClublisted by FundersClubSan Francisco · $290K

How we know: FundersClub's portfolio page · Y Combinator's founder network · Not right? Tell us

Hemisphere Ventures LLClisted by Hemisphere Ventures LLCMckinney

How we know: Hemisphere Ventures LLC's portfolio page · Not right? Tell us

Jude Gomilalisted by Jude GomilaLynnwood

How we know: Jude Gomila's portfolio page · Not right? Tell us

K5 Ventureslisted by K5 VenturesIrvine · $25K

How we know: Y Combinator's founder network · Not right? Tell us

Kapor Capitallisted by Kapor CapitalOakland · $100K – $1M

How we know: Kapor Capital's portfolio page · Y Combinator's founder network · Not right? Tell us

SaaS Capitallisted by SaaS CapitalSeattle
Streamlined Ventureslisted by Streamlined VenturesPalo Alto · $100K – $1M

How we know: Streamlined Ventures's portfolio page · Y Combinator's founder network · Not right? Tell us

Upmost Capital Limitedlisted by Upmost Capital LimitedVancouver

How we know: Upmost Capital Limited's portfolio page · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Acequia Capital (AceCap)reportedSeattle · $100K – $5M

How we know: Y Combinator's founder network · Not right? Tell us

Agrolimen Venturesreported

How we know: Y Combinator's founder network · Not right? Tell us

Avlok CapitalreportedLynnwood

How we know: Y Combinator's founder network · Not right? Tell us

CKS Advisorsreported

How we know: Y Combinator's founder network · Not right? Tell us

Pear VCreportedSan Francisco · $150K – $4M

How we know: Y Combinator's founder network · Not right? Tell us

QueensBridge Venture Partnersreported

How we know: Y Combinator's founder network · Not right? Tell us

Rivet VenturesreportedMiami Beach

How we know: Y Combinator's founder network · Not right? Tell us

SGH CapitalreportedParis

How we know: Y Combinator's founder network · Not right? Tell us

Slow VenturesreportedSan Francisco · $50K – $1M

How we know: Y Combinator's founder network · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$2M disclosed across 1 of 2 rounds · 2015–2021

▶$2MraisedMar 2021 · 5 investors · Business Services
Rule 506(b)
Officers, directors & promoters on the filing
  • Keddrick StuartDirector
  • Jessica MahExecutive Officer, Director
  • Dizhe SuDirector
Offering amount
$15M
Amount sold
$2M
Minimum investment
$10K
First sale
Feb 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

The inDinero mafia →

7 people who came through inDinero went on to found or lead other companies.

Dylan FieldInternFounded FigmaJessica MahCEOFounded Astonishing LabsAndy SuCTOFounded Pry FinancialsMichael CantalinoSenior Finance ConsultantFounded Focal SystemsTiffany WongFounder/Office Manager/Executive Assistant to CEOFounded Pry FinancialsAndrea BarricaCo-FounderFounded O.SchoolChristian-Robert JosephSenior Product ManagerFounded Grain

Related companies · 10

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OasiveOasive is a platform for bond investors that combines research, screening, analysis, valuation, and reporting to support buy and sell decisions, automating tasks typically handled by analyst teams. It currently covers mortgage-backed securities and macro research, with plans to expand into municipal bonds, rates, asset-backed securities, and corporates.
SmartAssetFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
CashboardCashboard provides a data governance and integration platform that serves as a centralized source of truth for financial data, metrics, and permissions. It enables AI agents and finance teams to access and analyze current financial information through multiple interfaces including an MCP protocol, dashboards, and Excel, while maintaining granular security controls.
HyperseedHyperseed provides a no-code billing automation platform that uses spreadsheet formulas to let companies manage custom billing workflows, eliminating manual processes and reducing the need for custom engineering solutions.
AARPAARP Services is the commercial arm of AARP that connects companies with the 50+ population through brand licensing, marketing, audience data, and innovation services. It helps organizations develop and market products and services tailored to aging consumers while leveraging AARP's trusted brand and member insights.
DenkiDenki provides software that automates financial audit procedures—including planning, testing, and documentation—to help companies comply with regulations like SOX and SEC requirements. The platform integrates with existing audit systems and generates detailed audit workpapers with full traceability.
AvalaraAvalara provides tax calculation, returns and reporting, and compliance document management for businesses operating at global scale. The platform serves to power tax operations across millions of users worldwide.
KiplingerKiplinger is a personal finance and investment media publisher that provides editorial content and advice on investing, taxes, retirement planning, real estate and travel for individual consumers.
ValurValur is a technology platform for advanced tax planning that automates identifying, setting up, and managing sophisticated tax-reduction strategies for individuals and their advisors. It provides recommendations and legal documents with no upfront fees, charging transparent annual administration fees.

Companies working in the same space as inDinero.

Acquisitions · 1

Early investors' stakes continue via these deals
Nomad Financial

Nomad Financial was an outsourced-finance firm offering interim CFO, bookkeeping, accounting, and tax advisory services for early- and mid-stage startups.

Legal entities · 2

corporate structure
Indinero
inDinero Inc.

In the news

After Relaunching As A Full-Service Accounting Startup, inDinero Raises Another $7M | TechCrunchtechcrunch.com · Feb 2015

Frequently asked questions

What does inDinero do?
Indinero is an accounting and financial advisory firm that provides CPAs, CFOs, and controllers to help growing businesses with accounting, tax management, and strategic financial insights. The company serves founder-led and growing businesses seeking modern financial services beyond traditional accounting.
Who founded inDinero?
inDinero was founded by Andy Su, Jessica Mah, Jessica Ma in 2010.
Who are inDinero's investors?
inDinero's investors include 500 Global, Base Venture Management, Inc., Camp One Ventures, Cota Capital, FundersClub, Hemisphere Ventures LLC, Jude Gomila, K5 Ventures and 14 more.
How much funding has inDinero raised?
inDinero has disclosed $2M raised across 1 of its 2 known rounds.
Where is inDinero headquartered?
inDinero is headquartered in San Francisco, US.