inDinero
YC S10San Francisco, US · Founded 2010 · Delaware corporation · 250 employees · 11 known investors
Find your way into inDinero
1,894 people in our graph share verified history with the inDinero team — schools, employers, funds. One of them is your warm intro.
Ben Robbinsunlockedknows Jessica Mah · together at Harvard Business School (overlapped)
knows the team · via United States Air Force
×4knows the team · via Harvard Business School
×2knows the team · via University of California, Berkeley
knows the team · via inDinero
knows the team · via Texas Instruments
Indinero is an accounting and financial advisory firm that provides CPAs, CFOs, and controllers to help growing businesses with accounting, tax management, and strategic financial insights. The company serves founder-led and growing businesses seeking modern financial services beyond traditional accounting.
AI & Machine LearningEnterprise SoftwareFintechSaaSFinOpsAnalyticsUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (S10)
inDinero was founded in 2010 by Andy Su, Jessica Mah, and Jessica Ma.
AS
JM
JM
Jessica MaCofounder30 Under 30 2012
JF
John Frazierin𝕏Chairman & Chief Executive OfficerHe has led operational scaling and modernization across SaaS, cloud, and service-based businesses, including managing global operations across multiple countries and executing numerous acquisitions and divestitures.
JL
Jose Luis Villa-RealinPresidentJose Luis Villa-Real is founder of inDinero, an accounting and financial advisory platform that provides CPAs, CFOs, and controllers to help growing businesses with accounting, tax management, and strategic financial planning.
Board
KS
Keddrick StuartBoard director
DS
Dizhe SuBoard director
Investors · 11
500 GlobalSan Francisco · $150K
Base Venture Management, Inc.Oakland · $100K – $700K
Camp One VenturesSilicon Valley
Cota CapitalSan Francisco
FundersClubSan Francisco · $250K – $5M
Hemisphere Ventures LLCMckinney
K5 VenturesIrvine · $25K
Kapor CapitalOakland · $100K – $1M
SaaS CapitalSeattle
Streamlined VenturesPalo Alto · $100K – $1M
Y CombinatorSan Francisco · $500K
Reported raises · per SEC filings
Form D private placements$2M disclosed across 1 round · 2021
▶$2MraisedMar 2021 · 5 investors · Business ServicesRule 506(b)
▶$2MraisedMar 2021 · 5 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Keddrick StuartDirector
- Jessica MahExecutive Officer, Director
- Dizhe SuDirector
- Offering amount
- $15M
- Amount sold
- $2M
- Minimum investment
- $10K
- First sale
- Feb 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
The inDinero mafia →6 people who came through inDinero went on to found or lead other companies.
Competitors · 7
by search overlap
Intuit®9950 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
SmartAsset8997 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
AARP5923 shared keywordsAARP Services is the commercial arm of AARP that connects companies with the 50+ population through brand licensing, marketing, audience data, and innovation services. It helps organizations develop and market products and services tailored to aging consumers while leveraging AARP's trusted brand and member insights.
Avalara5896 shared keywordsAvalara provides tax calculation, returns and reporting, and compliance document management for businesses operating at global scale. The platform serves to power tax operations across millions of users worldwide.
Kiplinger5832 shared keywordsKiplinger is a personal finance and investment media publisher that provides editorial content and advice on investing, taxes, retirement planning, real estate and travel for individual consumers.
Valur4515 shared keywordsValur is a technology platform for advanced tax planning that automates identifying, setting up, and managing sophisticated tax-reduction strategies for individuals and their advisors. It provides recommendations and legal documents with no upfront fees, charging transparent annual administration fees.
Wise3690 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.
Companies competing with inDinero for the same Google search keywords, organic and paid, via search-intersection analysis.
Acquisitions · 1
Early investors' stakes continue via these dealsNomad Financial
Nomad Financial was an outsourced-finance firm offering interim CFO, bookkeeping, accounting, and tax advisory services for early- and mid-stage startups.
In the news
Frequently asked questions
- What does inDinero do?
- Indinero is an accounting and financial advisory firm that provides CPAs, CFOs, and controllers to help growing businesses with accounting, tax management, and strategic financial insights. The company serves founder-led and growing businesses seeking modern financial services beyond traditional accounting.
- Who founded inDinero?
- inDinero was founded by Andy Su, Jessica Mah, Jessica Ma in 2010.
- Who are inDinero's investors?
- inDinero's investors include 500 Global, Base Venture Management, Inc., Camp One Ventures, Cota Capital, FundersClub, Hemisphere Ventures LLC, K5 Ventures, Kapor Capital and 3 more.
- How much funding has inDinero raised?
- inDinero has disclosed $2M raised across 1 round.
- Where is inDinero headquartered?
- inDinero is headquartered in San Francisco, US.