Fundraising Fox

inDinero

YC S10

San Francisco, US · Founded 2010 · Delaware corporation · 250 employees · 11 known investors

Indinero is an accounting and financial advisory firm that provides CPAs, CFOs, and controllers to help growing businesses with accounting, tax management, and strategic financial insights. The company serves founder-led and growing businesses seeking modern financial services beyond traditional accounting.

AI & Machine LearningEnterprise SoftwareFintechSaaSFinOpsAnalyticsUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S10)

inDinero was founded in 2010 by Andy Su, Jessica Mah, and Jessica Ma.

ASAndy Su
Andy SuinCTO / Cofounder2010–2018Andy Su co-founded inDinero, a financial accounting automation platform for small businesses, and previously co-founded Pry, a financial planning tool for the same market.30 Under 30 2012
JM
Jessica MahCo-founder
JM
Jessica MaCofounder30 Under 30 2012
JFJohn Frazier
John Frazierin𝕏Chairman & Chief Executive Officer
JLJose Luis Villa-Real
Jose Luis Villa-RealinPresident

Board

KS
Keddrick StuartBoard director
DS
Dizhe SuBoard director

Investors · 11

Reported raises · per SEC filings

Form D private placements

$2M disclosed across 1 round · 2021

$2MraisedMar 2021 · 5 investors · Business Services
Rule 506(b)
Officers, directors & promoters on the filing
  • Keddrick StuartDirector
  • Jessica MahExecutive Officer, Director
  • Dizhe SuDirector
Offering amount
$15M
Amount sold
$2M
Minimum investment
$10K
First sale
Feb 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through inDinero went on to found or lead other companies.

Competitors · 7

by search overlap
Intuit®9950 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
SmartAsset8997 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
AARP5923 shared keywordsAARP is a membership organization serving people aged 50 and older, offering benefits such as discounts, programs, newsletters, magazines, and community events. It also advocates on issues like Social Security and Medicare and provides resources on health, finances, and daily life.
Avalara5896 shared keywordsAvalara provides tax calculation, returns and reporting, and compliance document management for businesses operating at global scale. The platform serves to power tax operations across millions of users worldwide.
Kiplinger5832 shared keywordsKiplinger is a personal finance and investment media publisher that provides editorial content and advice on investing, taxes, retirement planning, real estate and travel for individual consumers.
Valur4515 shared keywordsValur is a technology platform for advanced tax planning that automates identifying, setting up, and managing sophisticated tax-reduction strategies for individuals and their advisors. It provides recommendations and legal documents with no upfront fees, charging transparent annual administration fees.
Wise3690 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.

Companies competing with inDinero for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does inDinero do?
Indinero is an accounting and financial advisory firm that provides CPAs, CFOs, and controllers to help growing businesses with accounting, tax management, and strategic financial insights. The company serves founder-led and growing businesses seeking modern financial services beyond traditional accounting.
Who founded inDinero?
inDinero was founded by Andy Su, Jessica Mah, Jessica Ma in 2010.
Who are inDinero's investors?
inDinero's investors include 500 Global, Base Venture Management, Inc., Camp One Ventures, Cota Capital, FundersClub, Hemisphere Ventures LLC, K5 Ventures, Kapor Capital and 3 more.
How much funding has inDinero raised?
inDinero has disclosed $2M raised across 1 round.
Where is inDinero headquartered?
inDinero is headquartered in San Francisco, US.