Pry Financials made financial planning software that gave startups budgeting, forecasting, and scenario modeling tied to their accounting data. Acquired by Brex in 2022.
Also known as Pry · Pry Financials, Inc.
Founders & leadership· Y Combinator alumni (W21)
Pry Financials was founded in 2019 by Andy Su, Tiffany Wong, Hayden Jensen, Alex Sailer, and Henrique Dubugras.
Investors · 13
Company profile
researched Aug 2026Pry Financials was a San Francisco-based financial planning software company founded in 2019 that aimed to replace spreadsheets as the primary planning tool for startup founders. Its product let companies manage budgets, build hiring plans, construct financial models and forecast cash runway in a single platform, positioned against the quarterly, Excel-based planning cycle most small companies used. Users connected bank accounts directly or integrated with QuickBooks or Xero to obtain an automatic view of cash flow, burn rate and runway, track financial metrics, and model alternative future scenarios.
The company participated in Y Combinator's Winter 2021 batch and publicly launched its product in early March 2021. Its software targeted seed to Series B companies; founder and CEO Andy Su described the differentiator as "completeness," combining budgeting, modeling and headcount planning in one tool rather than as separate point solutions. Later third-party commentary describes Pry as a roughly $50-$100 per month self-serve tool noted for live QuickBooks-driven runway tracking, accessible scenario modeling, and headcount forecasting.
Brex acquired Pry in April 2022 for $90 million, folding all 10 employees into Brex and planning to migrate the product onto Brex's Empower platform. A later vendor blog post states that Brex subsequently announced it was winding Pry down, effective February 2026.
Founding story
Pry was founded in 2019 by Andy Su together with Alex Sailer, Hayden Jensen and Tiffany Wong to address small business and startup financial planning. Su had previously co-founded inDinero (Y Combinator Summer 2010) with Jessica Mah to automate small business accounting. The team's stated thesis was that most companies plan only quarterly and do so in Excel, which they characterized as error-prone and time-consuming, and that prior attempts at solving the problem had achieved only moderate success.
Business model
Pry sold financial planning software on a subscription basis to startups and small companies. A third-party comparison describes its pricing as roughly $50-$100 per month, positioning it as a low-cost, self-serve tool relative to higher-priced strategic finance platforms.
Recurring software subscription revenue; a third-party source places pricing in the $50-$100 per month range. Neither Pry nor Brex disclosed revenue figures at the time of acquisition, saying only that the company had grown about 30% month-over-month since its March 2021 public launch.
Traction
Pry launched publicly in early March 2021 and reported roughly 30% month-over-month growth through the April 2022 acquisition, though it did not disclose revenue. At acquisition it had 10 employees, 160 customers in common with Brex, and Y Combinator companies made up about 30% of its customer base. Eight of ten founders on Brex's customer advisory board reported using the product. Review-site ratings cited later were 5/5 on Capterra across 19 reviews and 4.6/5 on G2 across 29 reviews.
Latest developments
Y Combinator's profile lists Pry's status as acquired and notes that founders Andy Su and Tiffany Wong are now working on prune.com. The pry.co domain redirects to Brex's main marketing site. A third-party post indicates the Pry product was wound down effective February 2026.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Pry competed in startup financial planning and analysis software, differentiating from point solutions by bundling budgeting, modeling and hiring planning in one product at a low price point. Later alternatives cited for displaced Pry users include MyRunwayHealth, Parallel, Futureproof, Float and Clockwork. Seedtable ranked it #5 of 6 in its financial management category and #339 of 537 San Francisco fintech companies.
According to co-founder and CEO Andy Su, Pry's distinguishing feature was the completeness of the tool: it combined a budgeting component, modeling plan and hiring tool in a single platform so founders could move off Excel, whereas most competing products were point solutions. Third-party commentary highlights its automatic QuickBooks-driven live runway, scenario modeling usable without a finance background, and unusually polished hiring-plan UX for its price range.
Technology
The product connected directly to company bank accounts or integrated with QuickBooks Online and Xero to pull actuals, and converted them into live cash flow, burn rate and runway views. It provided spreadsheet-like modeling for building budgets and financial plans, what-if scenario analysis (for example modeling a new hire, a funding round or a pricing change), and dedicated headcount/hiring-ramp forecasting.
Go-to-market
Pry initially sold primarily into the Y Combinator company network, expanding beyond it as it grew. Brex's CEO said Pry achieved product-market fit and 160 shared customers with Brex without significant go-to-market or sales investment; word-of-mouth from founders on Brex's customer advisory board (eight of ten of whom used Pry) drove the acquisition interest.
Startup founders and small companies without dedicated finance teams, specifically seed to Series B stage businesses. Early sales were concentrated in Y Combinator companies, which still represented about 30% of customers by the time of the acquisition.
Geography
Headquartered in San Francisco, California, United States.
History
Founded in 2019 in San Francisco, Pry went through Y Combinator's Winter 2021 batch and launched publicly in early March 2021. It raised a $4.2 million seed round announced in August 2021. Brex CEO Henrique Dubugras first contacted Andy Su after seeing Pry present at YC Demo Day, with an initial one-on-one in May; the acquisition was announced on April 19, 2022 at $90 million. All employees joined Brex and the product was slated for migration onto the Brex Empower platform. According to a third-party blog, Brex later announced the wind-down of Pry effective February 2026. Pry's founders Andy Su and Tiffany Wong are subsequently described as working on prune.com, where Wong is co-founder and COO.
Risks & controversies
A vendor blog published by a competing product states that Brex, after acquiring Pry, announced it would wind the product down effective February 2026 and that users were left without a clean migration path, with some reverting to spreadsheets. This source is an interested party and the claim is not corroborated by a primary source in this material. The same post also notes Brex itself was acquired by Capital One; that claim is likewise uncorroborated here. Additionally, pry.co now resolves to Brex's corporate website rather than a standalone Pry product page.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Pry Financials went on to found or lead other companies.
Timeline · 4
launches, deals, and filingsA third-party vendor blog states Brex announced it was winding Pry down, effective February 2026, with no migration path offered to existing users. Not confirmed by a primary source in this material.
Brex acquired Y Combinator-backed financial planning software startup Pry Financials for $90 million, its largest acquisition to date at the time. All 10 Pry employees joined Brex, and Brex planned to migrate Pry onto its Brex Empower platform. Brex CEO Henrique Dubugras said the valuation was based less on Pry's own metrics than on cross-sell value into Brex's customer base, noting 160 common customers.
$90M source ↗
Pry's software publicly launched in early March 2021; the company said it had been growing about 30% month-over-month since launch.
Pry Financials went through Y Combinator's Winter 2021 cohort; Brex's CEO contacted the company after seeing it present at YC Demo Day.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Pry Financialspry.co · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pry Financials do?
- Pry Financials built budgeting, hiring-plan and runway software for startup founders; Brex acquired it for $90M in 2022.
- Who founded Pry Financials?
- Pry Financials was founded by Andy Su, Tiffany Wong, Hayden Jensen, Alex Sailer, Henrique Dubugras in 2019.
- Who are Pry Financials's investors?
- Pry Financials's investors include Y Combinator, DST Global, IVP (Institutional Venture Partners), Kleiner Perkins, Ribbit Capital, Tiger Global Management, Cathexis Ventures, FiDi Ventures and 5 more.
- Who acquired Pry Financials?
- Pry Financials was acquired by Brex.
- Where is Pry Financials headquartered?
- Pry Financials is headquartered in San Francisco, US.