Hightouch
Unicorn Β· $2.8B627 employees on LinkedIn Β· 16 known investors
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Hightouch offers an AI-powered agentic marketing platform that connects to a company's data warehouse, marketing channels, and creative systems to build, launch, and optimize personalized campaigns across performance marketing and lifecycle/CRM. It provides marketing-trained AI agents that handle campaign planning, audience building, and analysis for lifecycle and performance marketing teams.
Also known as Hightouch, Inc.
Founders & leadership
Investors Β· 16
Also in the syndicate Β· 4
Funding
SEC filings, press & company announcements$300M disclosed across 2 of 6 rounds Β· 2021β2026
- $150MraisedMay 2026 Β· 2 sources
Bain, Goldman Sachs
Source β - $150MSeries DApr 2026 Β· 4 sources
Bain Capital Ventures (lead), Goldman Sachs Alternatives (lead), Amplify Partners, ICONIQ Capital, Sapphire Ventures, TD7 (The Trade Desk venture arm)
Source β - Undisclosed amountSeries AJul 2021Source β
Source: company announcements and press reports β follow each round's link for the claim.
Valuation Β· disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed β follow each entry's link for the claim.
Company profile
researched Aug 2026Hightouch provides a customer data and AI platform for marketers, built around two product lines: a Composable Customer Data Platform (CDP) that connects directly to a company's data warehouse for real-time audience building and activation, and an Agentic Marketing Platform (AMP) that uses AI agents to plan, generate, and execute campaigns across performance and lifecycle marketing [0][2][5]. The platform includes a no-code audience builder, journey orchestration, identity resolution, reverse ETL, real-time personalization, and connections to more than 300 downstream tools and channels [0][2][3].
The company's AI products include AI Decisioning, launched around early 2025, in which marketers assign a goal and reinforcement-learning-based agents deliver personalized communications across email, push, in-app, and advertising using approved content, while running experiments and surfacing cohort insights [6]. A later end-to-end product, Hightouch Ad Studio, generates on-brand ad creative at volume for performance marketers from approved brand assets [5]. Hightouch also exposes its capabilities to external AI tools through an MCP integration, allowing agents in Claude, ChatGPT, Gemini, or enterprise AI systems to use Hightouch directly [5]. Recent product releases cover event and real-time audience tracing in the Event Debugger, staged identity resolution, Klaviyo and Pinterest Ads reporting data for Data Agents, an Ometria destination, a Google Ads Data Manager API integration, and health monitoring and alerting for AI Decisioning agents [1].
Hightouch was founded in 2019 and participated in Y Combinator's Summer 2019 batch; it is headquartered in San Francisco and had a team size of 200 as of the YC profile [4]. It is led by co-founders Kashish Gupta (co-CEO), Tejas Manohar (co-CEO, an early engineer at Segment), and Joshua Curl (CTO) [4][7].
Founding story
Hightouch was founded in 2019 by Kashish Gupta, Tejas Manohar, and Joshua Curl and went through Y Combinator's Summer 2019 batch, with Gustaf Alstromer as primary partner; Manohar was previously an early engineer at Segment [4].
Business model
Hightouch sells software to enterprise marketing organizations, positioned as infrastructure that runs on the customer's own data warehouse rather than storing customer data itself; the company states this leaves data governance and storage under customer control [0][2]. Its stated long-term aim is for enterprises to run a marketing program with a data warehouse, an AI model of their choice, and Hightouch [5].
Sources describe Hightouch as reaching $100M in annual recurring revenue, indicating a recurring subscription/ARR-based model, but do not detail pricing tiers [4].
Traction
Y Combinator lists a team size of 200 [4]. TechCrunch coverage referenced by YC reports Hightouch reached $100M ARR in April 2026 [4]. The company said its Composable CDP product grew more than 100% in the year preceding February 2025 [6]. Website figures cite 1,000+ audiences managed, a 200% boost in engagement, and a 52% increase in new customer acquisition, and case studies cite PetSmart personalizing journeys for over 70 million loyalty members and Otrium cutting campaign launch time 70% with 15% more conversions [0][2][6]. An unnamed publicly traded financial services customer reported generating and launching ad creative 80% faster and $50M+ in incremental annual ad revenue [5].
Latest developments
In April 2026 Hightouch announced a $150M Series D at a $2.75B valuation led by Goldman Sachs and Bain Capital Ventures, with participation from Amplify Partners, ICONIQ Capital, Sapphire Ventures, and TD7, the venture arm of The Trade Desk, alongside reported attainment of $100M ARR [4][5][7]. The company is expanding from its Composable CDP into an Agentic Marketing Platform, with Hightouch Ad Studio as its first end-to-end agentic workflow product and an MCP integration for external AI assistants [5]. Recent changelog entries add Klaviyo and Pinterest Ads data to Data Agents, health monitoring and alerting for AI Decisioning, staged identity resolution, an Ometria destination, and Google Ads Data Manager API support [1].
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Hightouch describes itself, and is described by Y Combinator, as a leading Composable CDP and AI Decisioning platform [4]. It says it helped define the Composable CDP category over six years of building marketing technology on the data warehouse [5]. It has been named a Leader in the Gartner Magic Quadrant for Customer Data Platforms, a Strong Performer by Forrester, a Leader in an IDC MarketScape, a G2 Leader and Momentum Leader, and was included on Redpoint Ventures' 2026 InfraRed 100 [0][2][5].
Hightouch positions its differentiation around three layers: a marketing context layer that reads from systems across the customer's stack without becoming the system of record; content infrastructure that keeps AI-generated creative on-brand using existing assets, LLM judges, and approval workflows; and orchestration with what it describes as the largest catalog of marketing and advertising integrations [5]. It also emphasizes warehouse-native architecture that keeps data storage and governance with the customer, and self-serve creation of marketing agents by marketers rather than data teams [0][2][6].
Technology
The platform connects directly to a customer's data warehouse and layers audience building, identity resolution (including staged, multi-pass resolution), reverse ETL syncs, real-time event ingestion and personalization, and orchestration across 300+ destinations [0][1][2][3]. AI Decisioning is built on reinforcement learning plus other in-house models that evaluate chains of past customer actions to select next-best campaigns; customers configure their own agents with goals, guardrails, and approved campaigns [6]. The agentic content stack pairs third-party AI models with brand context pulled from customer systems, DAMs, and creative tools such as Figma, with LLM judges grading outputs and user feedback loops; MCP integration lets external AI assistants access Hightouch [5]. Infrastructure runs across AWS (us-east-1, us-west-2, eu-west-1, ap-south-1), GCP (us-east4, europe-west1), and Azure (eastus), with separate US and EU event ingestion and personalization services [3].
Go-to-market
The company markets via demo requests on its website, published customer case studies, analyst recognition (Gartner Magic Quadrant for CDPs, Forrester, IDC MarketScape), and partner-ecosystem awards from technology partners; Databricks is cited as an investor in the company [0][2].
Enterprise marketing teams β including performance, lifecycle, and CRM/loyalty marketers β at large retail, media, consumer goods, and financial services brands [5][6]. Named customers include DraftKings, Domino's, Ramp, Spotify, PetSmart, Warner Music Group, Fundrise, Chime, Otrium, and WHOOP [0][2][5][6].
Geography
Headquartered in San Francisco [4]. Service infrastructure spans US, European, and Indian cloud regions across AWS, GCP, and Azure, with separate US and EU event ingestion, syncing, and real-time personalization services [3].
History
Founded in 2019 out of Y Combinator's Summer 2019 batch, Hightouch initially built data-syncing and activation tooling on the data warehouse and helped define the Composable CDP category [4][5]. It raised $38M in 2023, acquired HeadsUp in November 2023, raised $80M at a $1.2B valuation in February 2025 led by Sapphire Ventures, and closed a $150M Series D at a $2.75B valuation in April 2026 led by Goldman Sachs Alternatives and Bain Capital Ventures [4][5][6][7]. Adweek reports the company has raised $322 million across six rounds [7]. AI Decisioning was announced in February 2025 after roughly 18 months of development, and the Agentic Marketing Platform and Hightouch Ad Studio followed by April 2026 [5][6].
Risks & controversies
No controversies are described in the sources. The status page records intermittent application and login errors in August 2026, resolved without impact to syncs or event delivery, against 100% uptime over the prior 90 days for core sync infrastructure [3].
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Founder mafia
The Hightouch mafia β7 people who came through Hightouch went on to found or lead other companies.
Timeline Β· 9
launches, deals, and filingsSeries D led by Goldman Sachs and Bain Capital Ventures, with participation from Amplify Partners, ICONIQ Capital, Sapphire Ventures, and TD7, the venture capital arm of The Trade Desk. Adweek reports the process began in January 2026 with term sheets by January 31.
$150M source β
Hightouch introduced an Agentic Marketing Platform built on a marketing context layer, with Ad Studio as its first end-to-end agentic workflow product for generating on-brand ad creative, plus an MCP integration allowing external AI assistants to access Hightouch.
Hightouch also cites recognition as a Forrester Strong Performer, a Leader in an IDC MarketScape, G2 Leader and Momentum Leader, a Digiday award, and inclusion in Redpoint Ventures' 2026 InfraRed 100.
Hightouch's website lists "Databricks Invests in Hightouch" among its recognitions; no amount or date is disclosed.
Changelog entries include event and real-time audience tracing in the Event Debugger, Klaviyo and Pinterest Ads reporting data for Data Agents, Agent Health tab and alerting for AI Decisioning, staged identity resolution, liquid template testing, a Google Ads Data Manager API integration, an Ometria destination, and comment-based refinement of agent reports.
Round led by Sapphire Ventures with participation from NVC, Bain Capital Ventures, ICONIQ Growth, Y Combinator, Afore Capital, and Amplify Partners.
$80M source β
Agentic marketing product using reinforcement learning and in-house models to select and deliver personalized communications across email, push, in-app, and advertising against marketer-set goals and guardrails; developed over roughly 18 months.
TechCrunch reported that customer data-syncing and analysis startup Hightouch acquired HeadsUp.
Reported funding round for the company that helps businesses sync customer data across systems.
$38M source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Hightouchhightouch.io Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Hightouch do?
- Hightouch is a warehouse-native Composable CDP and agentic marketing platform for enterprise marketing teams.
- Who founded Hightouch?
- Hightouch was founded by Tejas Manohar, Joshua Curl, Kashish Gupta.
- Who are Hightouch's investors?
- Hightouch's investors include Afore Capital, ICONIQ, New Normal, Operator Collective, Amplify Partners CV, Bain Capital Ventures, Dorm Room, Earl Grey Capital and 4 more.
- How much funding has Hightouch raised?
- Hightouch has disclosed $300M raised across 2 of its 6 known rounds.