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goodfin

YC W22

Los Angeles, US · Founded 2022 · 8 employees · Hiring · 2 known investors

Goodfin is an AI-powered investment platform providing accredited and retail investors access to private market opportunities including pre-IPO companies, early-stage startups, venture capital funds, and private equity funds with no minimums. The platform serves angel investors, family offices, entrepreneurs, and high net worth individuals seeking curated investment opportunities and wealth management services.

AI & Machine LearningFintechArtificial IntelligenceUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (W22)

goodfin was founded in 2022 by Anna Joo Fee.

AJAnna Joo Fee
Anna Joo FeeinFounder & CEOAnna Joo Fee is a fintech founder with a background in regulatory law and prior startup experience. She studied at Harvard College and Harvard Law School.

Investors · 2

Competitors · 9

by search overlap
Parafin21 shared keywordsParafin offers an embedded capital program that platforms can integrate to provide financing to their business customers, handling underwriting, compliance, risk, servicing, and support. It provides term loans and revenue-based financing based on sales history, with integration options ranging from no-code dashboards to custom API builds.
9fin17 shared keywords9fin is an AI-native intelligence platform that provides data extraction, analytics, and workflows for credit and debt capital markets teams. The platform unifies hard-to-access financial data, expert insights, and AI capabilities to help investment banks, asset managers, hedge funds, and other financial institutions make faster, better-informed decisions on loans, bonds, and restructurings.
TIFIN14 shared keywordsTIFIN builds AI-driven fintech platforms for wealth management, asset management, and insurance, serving home offices, advisors, and end clients. Its focus areas include agentic workforce platforms, tax intelligence, workplace-to-wealth infrastructure, and distribution science for asset managers.
Bluefin13 shared keywordsBluefin provides security-first payment infrastructure, including technologies to protect payment card and sensitive data for retailers and enterprises. It focuses on securing payment processing and reducing data breach risk across payment systems.
Grifin12 shared keywordsGrifin offers a consumer investing app powered by its Adaptive Investing technology, which automatically builds a personalized stock portfolio based on a user's everyday shopping and spending habits. It targets retail investors of all experience levels who want automated, spending-linked investing.
Hayfin12 shared keywordsHayfin is an alternative asset management platform providing debt, equity, and hybrid capital solutions to corporates and real asset owners primarily in Europe, with transatlantic and growing Asian presence. The firm manages non-investment grade financing across primary and secondary markets.
Brightfin11 shared keywordsBrightfin provides a platform and AI-powered managed services for technology expense management (TEM), covering telecom, mobile, cloud, and enterprise IT spend, with an application natively built on ServiceNow. It targets enterprise IT and finance teams looking to reduce technology costs, manage IT assets, and adopt Technology Business Management (TBM) frameworks.
Bluefin11 shared keywordsBluefin is an orderbook-based decentralized derivatives exchange built for both first-time users and professional traders. The platform is not available to United States residents.
Quicken9 shared keywordsQuicken offers a personal finance management product and runs an affiliate program, hosted on the Impact platform, that pays partners for referred sign-ups and sales. Affiliates receive tracking links, creatives, and monthly payments.

Companies competing with goodfin for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does goodfin do?
Goodfin is an AI-powered investment platform providing accredited and retail investors access to private market opportunities including pre-IPO companies, early-stage startups, venture capital funds, and private equity funds with no minimums. The platform serves angel investors, family offices, entrepreneurs, and high net worth individuals seeking curated investment opportunities and wealth management services.
Who founded goodfin?
goodfin was founded by Anna Joo Fee in 2022.
Who are goodfin's investors?
goodfin's investors include Taiwan Global Angels, Y Combinator.
Where is goodfin headquartered?
goodfin is headquartered in Los Angeles, US.