/Companies

BetterBasket

YC W24

San Francisco, US · Founded 2023 · 5 employees · Hiring · 2 known investors

Find your way into BetterBasket

Sign up to see every warm intro you have to BetterBasket

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the BetterBasket team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

BetterBasket provides AI-driven pricing optimization and analysis tools for grocery retailers. The platform uses price scraping, product matching, and elasticity analysis to help grocers make data-informed pricing decisions amid supply chain volatility.

Founders & leadership· Y Combinator alumni (W24)

BetterBasket was founded in 2023 by Leon Zhang and Vagelis Viskadouros.

LZLeon Zhang
Leon ZhangCo-Founder / CEOHe previously held positions at Uber Eats and PIMCO, and studied at the University of Chicago (BS '17) and Wharton.
VVVagelis Viskadouros
Vagelis ViskadourosCo-Founder / CTOVagelis Viskadouros previously worked as a data scientist at Uber Eats and holds an MSc in Data Science for Business from Ecole Polytechnique. He is the founder of BetterBasket.

Investors · 2

Related companies · 8

InstacartInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
GlimpseGlimpse consolidates retail sales data and uses AI agents to automate revenue recovery, cash application, and dispute management for consumer brands.
Sun BasketSunbasket delivers weekly meal kits and pre-made meals made with organic produce and clean ingredients to residential customers. The service offers customizable meal plans for various dietary preferences including paleo, vegetarian, gluten-free, keto, and Mediterranean.
ScoutScout is an AI-native reporting and analytics platform designed for CPG (consumer packaged goods) sales teams, automating the conversion of POS and syndicated data into dashboards, reports, and narratives for retail negotiations. The platform serves brand-side sales and category teams in natural, conventional grocery, mass, club, and specialty retail channels.
StocklineStockline provides enterprise resource planning software designed for food wholesalers that uses AI agents to automate administrative work like order entry.
TodayTODAY is a morning news and lifestyle broadcast program and digital platform that delivers news, entertainment, wellness content, and lifestyle advice to American audiences. The company operates both a television show and TODAY.com, a digital destination offering news coverage, recipes, health tips, and product recommendations.
ZerocaterZerocater provides corporate meal and snack delivery services for office-based companies across multiple U.S. cities. The company partners with local restaurants and food vendors to supply employees with meals and snacks at their workplaces.
Eat BlueprintEat Blueprint prepares meals based on longevity-focused nutritional protocols, using organic and locally-sourced ingredients while excluding gluten and seed oils.

Companies working in the same space as BetterBasket.

Legal entities · 1

corporate structure
BetterBasket, Inc.

In the news

Frequently asked questions

What does BetterBasket do?
BetterBasket provides AI-driven pricing optimization and analysis tools for grocery retailers. The platform uses price scraping, product matching, and elasticity analysis to help grocers make data-informed pricing decisions amid supply chain volatility.
Who founded BetterBasket?
BetterBasket was founded by Leon Zhang, Vagelis Viskadouros in 2023.
Who are BetterBasket's investors?
BetterBasket's investors include Y Combinator, Kube VC.
Where is BetterBasket headquartered?
BetterBasket is headquartered in San Francisco, US.