Fitco
Techstars '20500 Global '18Lima, PE · Founded 2016 · 44 employees on LinkedIn · 4 known investors
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741 people in our graph share verified history with the Fitco team — schools, employers, funds. One of them is your warm intro.
Alex Finkelsteinunlockedknows Alexander Mayor · together at Techstars (overlapped)
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×3knows the team · via Georgetown University McDonough School of Business
Fitco provides management software for fitness studios, wellness centers, and boutique gyms across Latin America. The platform handles reservations, memberships, payments, online classes, and customer engagement via web and mobile apps.
Founders & leadership
Fitco was founded in 2016 by Alexander Mayor, Alexander Mayor Espinoza, and Andrea Baba.
AM
Alexander MayorinCo-founder · CEOCo-founder and CEO of Fitco, which provides management software for fitness studios and wellness centers across Latin America.
AM
Alexander Mayor Espinoza
AB
Andrea Baba
Investors · 4
Competitors · 10
by search overlap
MindBody60 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
ClassPass43 shared keywordsClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
Wellhub30 shared keywordsWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.
WellnessLiving22 shared keywordsWellnessLiving provides an online booking system for fitness businesses and wellness service providers, enabling clients to schedule appointments, classes, and events while helping businesses fill capacity and manage customer engagement.
Fresha’s Website15 shared keywordsFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.
Atly15 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
Planetfitness10 shared keywordsPlanet Fitness operates and franchises fitness centers that offer low-cost memberships starting at $15 per month in a non-intimidating environment, primarily serving members across various fitness levels and socioeconomic backgrounds through approximately 2,900 clubs generating over $1.3 billion in annual revenue.
Crunch10 shared keywordsCrunch is a fitness community that welcomes members of all backgrounds and fitness levels without judgment. The company focuses on creating an inclusive, fun culture centered around exercise and wellness.
Crehana9 shared keywordsCrehana offers an HR platform for companies in Latin America that connects recruitment, people management, training, performance, and workplace climate management in a single tool, with real-time analytics and AI-generated insights. It serves enterprise HR teams and reports over 1,200 companies in LATAM as clients.
Wix9 shared keywordsWix is a website builder and domain registrar that enables users to create professional websites and online presence. The platform serves businesses, creators, agencies, and enterprises with design tools, business management features, and AI-powered capabilities.
Companies competing with Fitco for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Fitco do?
- Fitco provides management software for fitness studios, wellness centers, and boutique gyms across Latin America. The platform handles reservations, memberships, payments, online classes, and customer engagement via web and mobile apps.
- Who founded Fitco?
- Fitco was founded by Alexander Mayor, Alexander Mayor Espinoza, Andrea Baba in 2016.
- Who are Fitco's investors?
- Fitco's investors include 500 Global, Outbound Ventures, Techstars, devlabs.
- Where is Fitco headquartered?
- Fitco is headquartered in Lima, PE.