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Extole

San Francisco, US · Founded 2009 · Delaware corporation · 76 employees on LinkedIn · 7 known investors

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Extole offers an enterprise referral marketing platform that lets brands build, run, and optimize customer referral programs across web, mobile, in-store, and call-center touchpoints. It provides APIs, SDKs, a drag-and-drop flow builder, customizable rewards, fraud protection, and real-time analytics.

AdTechAI & Machine LearningEnterprise SoftwareMarketing TechSaaS

Founders & leadership

Extole was founded in 2009 by Matthew Roche.

MRMatthew Roche
Matthew RocheFounder · CEOMatthew Roche co-founded Offermatica, which was later acquired and rebranded as Adobe Test and Target, and previously led Fort Point Partners, a 280-person services firm that executed large-scale integration projects for major retailers and financial services companies. He is currently Executive Officer and Director at Extole, an enterprise referral marketing platform.
EZ
Erik ZechChief Financial Officer2014–2016

Board

JCJeff Crowe
Jeff CroweBoard of DirectorsSenior Managing Partner at Norwest Venture Partners
SBStacey Bishop
Stacey BishopBoard directorPartner at Scale Venture Partners
CMChris Moore
Chris MooreBoard directorPartner at Redpoint Ventures

Investors · 7

Shasta Ventures✓ confirmed by ExtoleMenlo Park · $250K – $6M

How we know: the company's own site · funding news · techcrunch.com · the VCSheet dataset · Not right? Tell us

Norwest Venture Partnerslisted by Norwest Venture PartnersMenlo Park · $10M – $30M

How we know: funding news · techcrunch.com · open dataset · 5k.vc investor directory · Not right? Tell us

SaaS Capitallisted by SaaS CapitalSeattle

How we know: funding news · press coverage · Not right? Tell us

Saints Capitallisted by Saints CapitalDenver

How we know: Saints Capital's portfolio page · Not right? Tell us

Westway Capitallisted by Westway CapitalMiami

How we know: Westway Capital's portfolio page · Not right? Tell us

Redpoint VenturesreportedWoodside · $100K – $10M

How we know: a partner's Signal profile · funding news · techcrunch.com · Not right? Tell us

Funding

SEC filings, press & company announcements

$19.8M disclosed across 2 of 6 rounds · 2012–2018

▶$5.7MraisedJan 2023 · 11 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • JEFF CROWEDirector
  • MATTHEW ROCHEExecutive Officer, Director
  • STACEY BISHOPDirector
Offering amount
$7M
Amount sold
$5.7M
First sale
Mar 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$14.1MraisedDec 2014 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Erik ZechExecutive Officer
  • Chris MooreDirector
  • Matthew RocheExecutive Officer, Director
  • Jeff CroweDirector
  • Stacey BishopDirector
Offering amount
$14.3M
Amount sold
$14.1M
First sale
Nov 2014
Incorporated
Corporation, Delaware, 2009
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 6

YotpoYotpo offers loyalty and retention software for eCommerce brands, letting them build points-based, tiered, and VIP rewards programs with digital wallet passes, integrations, and analytics. The platform serves both small businesses and enterprises and connects with eCommerce platforms, POS systems, CRMs, and marketing tools.
Sprout Social, Inc.Sprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Impact Holdingsimpact.com provides a partnership management platform that helps enterprises optimize and manage various types of business partnerships across multiple channels. The company serves growth-focused organizations looking to scale through technology-enabled partnership strategies.
GetthereferralGetTheReferral offers a digital wallet and referral management platform that enables businesses to automate referral reward payouts and track referral programs. The GTR Wallet component processes rewards in multiple forms (cash, gift cards, prepaid cards) for customer advocates, integrated within a broader referral hub designed for service and remodeling industries.
Zendesk New YorkThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
AffiseAffise provides affiliate and partner marketing software for managing partnerships, tracking campaigns, analyzing performance, and processing affiliate payouts. It serves ad networks, media buying teams, marketing agencies, brands, mobile app developers, and iGaming operators, with tools including real-time analytics, mobile attribution, and fraud prevention.

Companies working in the same space as Extole.

In the news

Extole Raises $5M To Reward Customers For Promoting Products To Their Friendstechcrunch.com · Dec 2013Extole Raises $7.5M To Build Brands' Word-Of-Mouth On Social Media | TechCrunchtechcrunch.com · Jan 2013Social Marketing Platform Extole Raises $10 Million | TechCrunchtechcrunch.com · Feb 2012

Frequently asked questions

What does Extole do?
Extole offers an enterprise referral marketing platform that lets brands build, run, and optimize customer referral programs across web, mobile, in-store, and call-center touchpoints. It provides APIs, SDKs, a drag-and-drop flow builder, customizable rewards, fraud protection, and real-time analytics.
Who founded Extole?
Extole was founded by Matthew Roche in 2009.
Who are Extole's investors?
Extole's investors include Scale Venture Partners, Shasta Ventures, Norwest Venture Partners, SaaS Capital, Saints Capital, Westway Capital, Redpoint Ventures.
How much funding has Extole raised?
Extole has disclosed $19.8M raised across 2 of its 6 known rounds.
Where is Extole headquartered?
Extole is headquartered in San Francisco, US.