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Datafy
80 employees on LinkedIn · 2 known investors
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Datafy provides data analytics and programmatic advertising solutions for communities to develop data-driven destination marketing strategies and track visitor attribution. The platform enables communities to understand visitation patterns and optimize marketing spend through targeted audience campaigns.
Founders & leadership
CO
Candie O. PerkinsFounder · CEOCandie O. Perkins is the founder of Datafy, a data analytics platform for destination marketing. She brings experience in sales, marketing, online marketing, and business operations.
Investors · 2
Funding
SEC filings, press & company announcements$20M disclosed across 1 of 2 rounds · 2024–2025
- $20MSeed RoundJul 2025 · 3 sourcesSource ↗
- Undisclosed amountseed funding roundApr 2024
Insight Partners (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
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In the news
Frequently asked questions
- What does Datafy do?
- Datafy provides data analytics and programmatic advertising solutions for communities to develop data-driven destination marketing strategies and track visitor attribution. The platform enables communities to understand visitation patterns and optimize marketing spend through targeted audience campaigns.
- Who founded Datafy?
- Datafy was founded by Candie O. Perkins.
- Who are Datafy's investors?
- Datafy's investors include Bessemer Venture Partners, Insight Partners.
- How much funding has Datafy raised?
- Datafy has disclosed $20M raised across 1 of its 2 known rounds.