Datafy
80 employees on LinkedIn · 2 known investors
Find your way into Datafy
127 people in our graph share verified history with the Datafy team — schools, employers, funds. One of them is your warm intro.
Mike Zakunlockedknows Candie O. Perkins · together at Cornell (overlapped)
×10knows the team · via Cornell
knows the team · via Southern Utah University
Datafy provides data analytics and programmatic advertising solutions for communities to develop data-driven destination marketing strategies and track visitor attribution. The platform enables communities to understand visitation patterns and optimize marketing spend through targeted audience campaigns.
Founders & leadership
CO
Candie O. PerkinsinFounder · CEOCandie O. Perkins is the founder of Datafy, a data analytics platform for destination marketing. She brings experience in sales, marketing, online marketing, and business operations.
Investors · 2
Funding
SEC filings, press & company announcements$20M disclosed across 1 of 2 rounds · 2024–2025
- $20MSeed RoundJul 2025 · 3 sourcesSource ↗
- Undisclosed amountseed funding roundApr 2024
Insight Partners (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 10
by search overlap
Pipefy22 shared keywordsPipefy is an AI platform that orchestrates autonomous AI agents to manage, automate, and optimize business processes for companies across multiple industries. The platform democratizes access to advanced automation and AI technology for non-technical business teams.
Tallyfy22 shared keywordsTallyfy is a workflow and process management platform that helps teams document, run, and track repeatable business processes and tasks to reduce time spent chasing status updates. It targets companies looking to standardize operations and improve visibility across their workflows.
Experfy20 shared keywordsExperfy operates an AI-powered talent platform offering "TalentClouds" — curated pools of pre-vetted consultants organized by skill, role, and industry. It screens candidates through technical assessments by subject-matter experts plus behavioral and personality evaluation to help client companies staff projects.
Talentify16 shared keywordsTalentify is a recruitment marketing agency that combines AI and expert services to manage job advertising across Indeed, programmatic job boards, social media, and Google Search/Display. It offers campaign automation, ATS/CRM integration, dashboards, and reporting to help midsize businesses and Fortune 500 enterprises reach active and passive candidates.
Entefy15 shared keywordsEntefy conducts R&D in machine intelligence, developing a patented multisensory AI platform (Mimi AI) covering agentic systems, inference efficiency, AI privacy, and security. It serves private and public companies ranging from SMEs to large enterprises, offering AI applications for decision insights, process automation, and collaboration through its EASI subscription program.
Templafy14 shared keywordsTemplafy provides an AI-powered platform that automates document creation and management for enterprise customers, helping them reduce manual work, ensure compliance, and drive revenue growth. The platform helps large organizations standardize documents, maintain brand consistency, and free up employees to focus on higher-value work.
AdRoll13 shared keywordsAdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.
Keen Decision Systems13 shared keywordsKeen is a SaaS platform that helps marketing leaders at Fortune 500 and other companies use data and decision-science algorithms to guide marketing spend decisions and measure their impact on revenue, profitability, and long-term brand value. It serves brand and marketing executives in the marketing technology and analytics category.
Procurify12 shared keywordsProcurify is a procurement platform that gives finance and operations teams spend visibility and control across the intake-to-pay process, covering purchase requests, approvals, POs, invoicing, payments, and spending cards. It serves growing mid-market organizations in industries such as healthcare, education, biotechnology, manufacturing, and non-profit, and integrates with ERPs including NetSuite, QuickBooks, and Sage Intacct.
Marketing Evolution11 shared keywordsMarketing Evolution provides a marketing intelligence platform, called the Substrate, that uses econometric methods to measure marketing performance, incrementality, and person-level insights without cookies or identity graphs. It serves marketing teams seeking to plan, measure, and optimize their marketing investments.
Companies competing with Datafy for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Datafy do?
- Datafy provides data analytics and programmatic advertising solutions for communities to develop data-driven destination marketing strategies and track visitor attribution. The platform enables communities to understand visitation patterns and optimize marketing spend through targeted audience campaigns.
- Who founded Datafy?
- Datafy was founded by Candie O. Perkins.
- Who are Datafy's investors?
- Datafy's investors include Bessemer Venture Partners, Insight Partners.
- How much funding has Datafy raised?
- Datafy has disclosed $20M raised across 1 of its 2 known rounds.