D-ID

D-ID (legal entity DE-IDENTIFICATION LTD, Tel Aviv-Jaffa) develops a digital human platform built on deep learning and computer vision, branded Creative Reality. Its current products are Video Studio, which turns scripts, briefs, decks or documents into multilingual avatar videos; Visual AI Agents, real-time conversational avatars that engage users face to face, carry out tasks, trigger workflows and are embeddable across digital touchpoints; and AI Avatars, realistic digital humans built from images or video with voice cloning and multilingual output. The platform supports video creation and real-time interaction in more than 120 languages, is accessible via API, and offers integrations with Microsoft PowerPoint, Canva and Google Slides.

The company was established in 2017 and initially created a facial image de-identification solution to protect images and videos from facial recognition software, using deep learning and image processing to remove biometric data while preserving attributes such as age, race and gender in a way undetectable to the human eye. In 2019 it released Smart Anonymization, replacing faces and other personally identifiable information such as license plates with AI-generated photorealistic faces of nonexistent people so that analytics could be collected under privacy regulations such as GDPR. The product line subsequently shifted to patented reenactment-based generative media, ranging from animating still photos to high-quality video production and digital avatars.

D-ID also distributes a consumer mobile app, the Creative Reality studio AI Video Generator, on Google Play and the Apple App Store, which produces talking-avatar videos from a single image using text-to-speech or uploaded voice recordings in 120 languages. Company materials describe privacy, security and ethics programs, including "ethical use" clauses in its terms and conditions, and 24/7 support for API and studio customers.

Founding story

Gil Perry, Sella Blondheim and Eliran Kuta met during Israeli military service — Kuta spent a decade as a captain in the 8200 intelligence unit — where the sensitivity of their roles barred them from posting personal photos on social media because of facial recognition risks. That experience led the three to found D-ID, short for De-Identification, in 2017 to protect digital images and videos from unauthorized automated facial recognition. Early fundraising was difficult because awareness of facial recognition risk was limited; interest grew after GDPR took effect in May 2018.

Business model

D-ID sells access to its digital human platform, comprising a self-serve/enterprise video studio, interactive visual agents and an API that customers embed in their own applications and workflows. Its consumer mobile apps are free to download with in-app purchases and subscription tiers, with watermark removal and generation limits tied to paid plans.

Software-as-a-service and API access for organizations and developers, plus in-app purchases and subscriptions on the iOS and Android AI Video Generator apps.

Traction

As of the Y Combinator profile the team numbered 27. The Deep Nostalgia feature built with MyHeritage had generated nearly 100 million animations as of March 2022. The Android AI Video Generator app reports more than 1 million downloads and a 4.6 rating across roughly 59,600 reviews, and the iOS app a 4.6 rating across about 3,300 ratings. Disclosed customers and partners span Warner Bros. Studios, Mondelez, Publicis, MyHeritage, Pitango, Convo AI and Defined AI.

Latest developments

Recent product announcements include V4 Expressive Visual Agents, a generation of real-time, LLM-connected interactive avatars for enterprise scale, and Agentic Videos, which converts passive video content into interactive AI experiences. The website now foregrounds enterprise digital-human use cases across training, marketing, sales and support, with G2 recognition cited for leadership, ease of setup and performance.