CustomMade
Dover, US · Founded 2015 · Delaware corporation · 7 known investors
Find your way into CustomMade
249 people in our graph share verified history with the CustomMade team — schools, employers, funds. One of them is your warm intro.
Tom Mendozaunlockedknows Seth Rosen · together at Bentley University (overlapped)
×8knows the team · via Bentley University
×3knows the team · via Western Technology Investment
CustomMade is a custom jewelry design and creation service that works with clients to create bespoke pieces, including bridal, heirloom redesign, and fine jewelry. The company employs a team of GIA-certified specialists, designers, and jewelry professionals who guide clients through the design process from concept to completion.
Founders & leadership
SR
Seth RoseninFounder & CEOSeth Rosen acquired CustomMade in 2009, raised $30M in venture funding, and later relaunched the platform in 2015 as an online custom jewelry marketplace. He previously worked as a partner at Meredith & Grew in commercial real estate capital markets and serves as a Venture Partner at Western Technology Investment, holding degrees from Boston University and Bentley University.
Board
DH
David HauserBoard director
SS
Sasha ShusteffBoard director
Investors · 7
Reported raises · per SEC filings
Form D private placements$2.4M disclosed across 2 rounds · 2017–2025
▶$2.2MraisedDec 2025 · 9 investors · RetailingRule 506(b)
▶$2.2MraisedDec 2025 · 9 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Seth RosenExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $2.2M
- Minimum investment
- $10K
- First sale
- Dec 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$200KraisedSep 2017 · 1 investors · Other TechnologyRule 506(b)
▶$200KraisedSep 2017 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- David HauserDirector
- Seth RosenExecutive Officer, Director
- Sasha ShusteffDirector
- Offering amount
- $750K
- Amount sold
- $200K
- First sale
- Sep 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlap
Brilliant Earth3613 shared keywordsBrilliant Earth is an online jewelry retailer focused on sourcing and selling ethically-produced gemstones and precious metals. The company emphasizes supply chain transparency, sustainable materials, and community impact through its mission-driven business model.
Blue Nile3341 shared keywordsBlue Nile is an online retailer of diamonds, engagement rings, wedding bands, and fine jewelry featuring diamonds, pearls, and gemstones in precious metals. The company serves consumers shopping for engagement rings, wedding jewelry, and fine jewelry gifts through its website and physical showrooms.
With Clarity1590 shared keywordsWith Clarity sells lab-grown diamond and fine jewelry, including engagement rings, anniversary rings, eternity bands, and everyday pieces, with a build-your-own-ring configurator and preset designs. It offers at-home ring previews and virtual or in-person consultations at its SoHo showroom, selling directly to consumers.
Companies competing with CustomMade for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does CustomMade do?
- CustomMade is a custom jewelry design and creation service that works with clients to create bespoke pieces, including bridal, heirloom redesign, and fine jewelry. The company employs a team of GIA-certified specialists, designers, and jewelry professionals who guide clients through the design process from concept to completion.
- Who are CustomMade's investors?
- CustomMade's investors include Atlas Venture, First Round Capital, Founder Collective, GV (Google Ventures), Launch Capital, NextView Ventures, Schooner Capital.
- How much funding has CustomMade raised?
- CustomMade has disclosed $2.4M raised across 2 rounds.
- Where is CustomMade headquartered?
- CustomMade is headquartered in Dover, US.