Who are CustomMade's investors?

CustomMade's investors include NextView Ventures, Western Technology Investment, Atlas Venture, First Round Capital, Founder Collective, GV (Google Ventures), Launch Capital, Schooner Capital.

How much funding has CustomMade raised?

CustomMade has disclosed $2.4M raised across 2 of its 4 known rounds.

Where is CustomMade headquartered?

CustomMade is headquartered in Dover, US.

CustomMade

Dover, US · Founded 2015 · Delaware corporation · 8 known investors

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CustomMade is a custom jewelry design and creation service that works with clients to create bespoke pieces, including bridal, heirloom redesign, and fine jewelry. The company employs a team of GIA-certified specialists, designers, and jewelry professionals who guide clients through the design process from concept to completion.

B2B Marketplaces Consumer Direct to Consumer E-commerce

Founders & leadership

Seth Rosen Founder & CEOSeth Rosen acquired CustomMade in 2009, raised $30M in venture funding, and later relaunched the platform in 2015 as an online custom jewelry marketplace. He previously worked as a partner at Meredith & Grew in commercial real estate capital markets and serves as a Venture Partner at Western Technology Investment, holding degrees from Boston University and Bentley University.

Board

David HauserBoard director

Sasha ShusteffBoard director

Investors · 8

NextView Ventureslisted by NextView VenturesNew York · $250K – $4M

How we know: funding news · techcrunch.com · nextview.vc · Not right? Tell us

Western Technology Investmentlisted by Western Technology InvestmentPortola Valley

How we know: Western Technology Investment's portfolio page · Not right? Tell us

Atlas VenturereportedCambridge · $500K – $1M

How we know: funding news · Not right? Tell us

First Round CapitalreportedSan Francisco · $100K – $20M

How we know: funding news · techcrunch.com · Not right? Tell us

Founder CollectivereportedCambridge

How we know: funding news · techcrunch.com · Not right? Tell us

GV (Google Ventures)reportedMountain View · $250K – $50M

How we know: funding news · techcrunch.com · Not right? Tell us

Launch CapitalreportedToronto

How we know: funding news · techcrunch.com · Not right? Tell us

Schooner CapitalreportedBoston

How we know: funding news · techcrunch.com · Not right? Tell us

Funding

SEC filings, press & company announcements

$2.4M disclosed across 2 of 4 rounds · 2011–2025

Undisclosed amountSeries ANov 2011 · 2 sources
First Round Capital (lead), Google Ventures (lead), Founder Collective, Launch Capital, Next View Ventures
Source ↗

▶$2.2MraisedDec 2025 · 9 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Seth RosenExecutive Officer, Director

Offering amount: $3M
Amount sold: $2.2M
Minimum investment: $10K
First sale: Dec 2025
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$200KraisedSep 2017 · 1 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

David HauserDirector
Seth RosenExecutive Officer, Director
Sasha ShusteffDirector

Offering amount: $750K
Amount sold: $200K
First sale: Sep 2017
Incorporated: Corporation, Delaware, 2015
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 3

Brilliant EarthBrilliant Earth is an online jewelry retailer focused on sourcing and selling ethically-produced gemstones and precious metals. The company emphasizes supply chain transparency, sustainable materials, and community impact through its mission-driven business model.

Blue NileBlue Nile is an online retailer of diamonds, engagement rings, wedding bands, and fine jewelry featuring diamonds, pearls, and gemstones in precious metals. The company serves consumers shopping for engagement rings, wedding jewelry, and fine jewelry gifts through its website and physical showrooms.

With ClarityWith Clarity sells fine jewelry and lab-grown diamond engagement rings, offering custom options across metal, shape, size, and carat along with gemologist consultations and an at-home try-on service. The company serves consumers shopping for diamond rings and jewelry, primarily in the United States.

Companies working in the same space as CustomMade.

In the news

Marketplace For Customized Goods CustomMade Raises $4M From Google Ventures And Others | TechCrunchtechcrunch.com · Apr 2012

Google Ventures And First Round Drop $2.1 Million Into Custom Marketplace CustomMade | TechCrunchtechcrunch.com · Nov 2011

CustomMade.com Raises $2.1M in Series A Funding - FinSMEsfinsmes.com · Nov 2011

Frequently asked questions

What does CustomMade do?: CustomMade is a custom jewelry design and creation service that works with clients to create bespoke pieces, including bridal, heirloom redesign, and fine jewelry. The company employs a team of GIA-certified specialists, designers, and jewelry professionals who guide clients through the design process from concept to completion.
Who are CustomMade's investors?: CustomMade's investors include NextView Ventures, Western Technology Investment, Atlas Venture, First Round Capital, Founder Collective, GV (Google Ventures), Launch Capital, Schooner Capital.
How much funding has CustomMade raised?: CustomMade has disclosed $2.4M raised across 2 of its 4 known rounds.
Where is CustomMade headquartered?: CustomMade is headquartered in Dover, US.