With Clarity

With Clarity is a jewelry company that designs and sells engagement rings directly to consumers online. It was created to address the constraint that shoppers traditionally had to visit a physical store to try on a ring, while buying a high-value ring online carried uncertainty about how a design would actually look.

The company's central offering lets customers order 3D-printed replicas of the rings they are considering and try different styles at home free of charge, then purchase the finished piece once they have settled on a design. With Clarity states that its diamonds are conflict-free, ethically sourced, or lab grown. The company is based in New York City and maintains a consumer presence across Instagram, Facebook, Twitter, TikTok and YouTube under handles including @withclarity and @MyWithClarity.

Founding story

Co-founder Slisha Kankariya conceived the business while getting engaged to her now-husband and With Clarity co-founder Anubh Shah. The couple found that the only way to try on a ring was to visit a store in person, while shopping online felt risky given the cost of the purchase and uncertainty about how a ring would look. Kankariya concluded there had to be a better approach and launched With Clarity around an at-home ring try-on model.

Business model

The company sells engagement rings and jewelry directly to consumers. Prospective buyers first receive free 3D-printed versions of candidate ring designs to test at home, and revenue is generated when they subsequently purchase the actual ring.

Traction

The founders cite the volume of positive customer reviews and testimonials as the company's biggest success to date. Kankariya has described scaling the business across stages as its main operational challenge, requiring added resources and strategy to meet customer demand.