What does With Clarity do?

Direct-to-consumer engagement ring and fine jewelry company offering free 3D-printed ring replicas for at-home try-on.

Who founded With Clarity?

With Clarity was founded by Slisha Kankariya.

Who are With Clarity's investors?

With Clarity's investors include Entrepreneurs Roundtable Accelerator (ERA), Ff Venture Capital, Remarkable Ventures.

Where is With Clarity headquartered?

With Clarity is headquartered in New York, US.

With Clarity

New York, US · 3 known investors

With Clarity sells lab-grown diamond and fine jewelry, including engagement rings, anniversary rings, eternity bands, and everyday pieces, with a build-your-own-ring configurator and preset designs. It offers at-home ring previews and virtual or in-person consultations at its SoHo showroom, selling directly to consumers.

Also known as With Clarity

Consumer Direct to Consumer E-commerce

Founders & leadership

Slisha Kankariya inCMO & Co Founder2013–2024Slisha Kankariya co-founded With Clarity, a lab-grown diamond and fine jewelry company, where she served as Chief Marketing Officer and oversaw marketing organization building, analytics, and brand positioning before the company's acquisition. She holds a degree in Marketing and Communications from Boston College and has held leadership roles in ecommerce and digital marketing at established consumer brands.

Investors · 3

Entrepreneurs Roundtable Accelerator (ERA)New York · $100K – $2M

Ff Venture CapitalNew York · $300K – $700K

Remarkable VenturesNew York

Company profile

researched Aug 2026

With Clarity is a jewelry company that designs and sells engagement rings directly to consumers online. It was created to address the constraint that shoppers traditionally had to visit a physical store to try on a ring, while buying a high-value ring online carried uncertainty about how a design would actually look.

The company's central offering lets customers order 3D-printed replicas of the rings they are considering and try different styles at home free of charge, then purchase the finished piece once they have settled on a design. With Clarity states that its diamonds are conflict-free, ethically sourced, or lab grown. The company is based in New York City and maintains a consumer presence across Instagram, Facebook, Twitter, TikTok and YouTube under handles including @withclarity and @MyWithClarity.

Founding story

Co-founder Slisha Kankariya conceived the business while getting engaged to her now-husband and With Clarity co-founder Anubh Shah. The couple found that the only way to try on a ring was to visit a store in person, while shopping online felt risky given the cost of the purchase and uncertainty about how a ring would look. Kankariya concluded there had to be a better approach and launched With Clarity around an at-home ring try-on model.

Business model

The company sells engagement rings and jewelry directly to consumers. Prospective buyers first receive free 3D-printed versions of candidate ring designs to test at home, and revenue is generated when they subsequently purchase the actual ring.

Traction

The founders cite the volume of positive customer reviews and testimonials as the company's biggest success to date. Kankariya has described scaling the business across stages as its main operational challenge, requiring added resources and strategy to meet customer demand.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned as an online alternative to in-store engagement ring shopping, with an at-home try-on mechanism intended to reduce purchase risk for online buyers.

Free at-home trial of 3D-printed replicas of prospective ring designs, allowing customers to evaluate styles without visiting a store, combined with a stated sourcing policy of conflict-free, ethically sourced or lab-grown diamonds.

Technology

Uses 3D printing to produce no-cost physical replicas of ring designs for customers to try on at home before ordering the finished piece.

Go-to-market

Couples shopping for engagement rings, primarily reached in the United States.

Geography

Headquartered in New York City, with customers described as couples around the country.

History

Kankariya has referenced roughly ten years of evolving personal life stages — marriage, having a child and moving homes — over the course of building the business.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

▸Research sources · 7

primary sources listed

Clarity raises $16M in seed funding to defend against deepfakes | Walden Catalystwaldencatalyst.com · web

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does With Clarity do?: Direct-to-consumer engagement ring and fine jewelry company offering free 3D-printed ring replicas for at-home try-on.
Who founded With Clarity?: With Clarity was founded by Slisha Kankariya.
Who are With Clarity's investors?: With Clarity's investors include Entrepreneurs Roundtable Accelerator (ERA), Ff Venture Capital, Remarkable Ventures.
Where is With Clarity headquartered?: With Clarity is headquartered in New York, US.