Craft Coffee
AcquiredYC S14New York City, US · 11 employees on LinkedIn · 2 known investors
Craft Coffee operates a direct-to-consumer subscription service delivering fresh-roasted coffee beans at wholesale prices. The company uses a matching algorithm to recommend coffees tailored to customer taste preferences and ships orders within days of roasting.
Founders & leadership· Y Combinator alumni (S14)
MH
Michael Hornin𝕏Founder, Product Lead2010–2019Michael Horn founded and led Craft Coffee (YC S14), a subscription coffee company that was acquired in 2019. He is based in Brooklyn, New York and has background in product leadership and entrepreneurship.
Investors · 2
Competitors · 6
by search overlapDrinktrade513 shared keywordsDrinktrade is an online marketplace and subscription service that connects consumers with specialty coffee roasters across the United States. The platform allows customers to discover, purchase, and receive roasted-to-order coffees through personalized recommendations, curated collections, or à la carte shopping.
Blue Bottle Coffee463 shared keywordsBlue Bottle Coffee is a specialty coffee company that roasts and sells single-origin coffees, signature blends, matcha, and instant coffee through direct-to-consumer subscriptions and physical cafes, offering curated tasting experiences and a membership rewards program.
Joe453 shared keywordsJoe operates a mobile app that lets people discover independent coffee shops, order ahead at partner locations, and earn loyalty rewards across the network. It also provides tools for independent coffee shops to reach more customers.
Bean BOX428 shared keywordsSeattle-based direct-to-consumer company selling personalized subscriptions of freshly roasted specialty coffee from independent roasters.
Counter Culture Coffee427 shared keywordsCounter Culture Coffee is a coffee roaster selling single-origin, blend, and subscription coffee sold online direct to consumers, with an emphasis on sustainable sourcing and transparent trade. The B Corp certified company also operates training centers and offers brew guides and education around coffee.
Starbucks377 shared keywordsStarbucks is a coffeehouse chain that sells handcrafted coffee drinks, refreshers, and other beverages to consumers through its stores and a mobile ordering system. It operates a loyalty program, Starbucks Rewards, offering perks and customizations to members.
Companies competing with Craft Coffee for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Craft Coffee do?
- Craft Coffee operates a direct-to-consumer subscription service delivering fresh-roasted coffee beans at wholesale prices. The company uses a matching algorithm to recommend coffees tailored to customer taste preferences and ships orders within days of roasting.
- Who founded Craft Coffee?
- Craft Coffee was founded by Michael Horn.
- Who are Craft Coffee's investors?
- Craft Coffee's investors include 500 Global, Y Combinator.
- Where is Craft Coffee headquartered?
- Craft Coffee is headquartered in New York City, US.



