Counter Culture Coffee
Durham, US · North Carolina corporation
Counter Culture Coffee is a coffee roaster selling single-origin, blend, and subscription coffee sold online direct to consumers, with an emphasis on sustainable sourcing and transparent trade. The B Corp certified company also operates training centers and offers brew guides and education around coffee.
ConsumerDirect to ConsumerE-commerce
Founders & leadership
BR
BRETT R. SMITHFounder
Reported raises · per SEC filings
Form D private placements$2M disclosed across 1 round · 2019
▶$2MraisedJul 2019 · 2 investors · RetailingRule 506(b)
▶$2MraisedJul 2019 · 2 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- BRETT R. SMITHExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Jul 2019
- Incorporated
- Corporation, North Carolina
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapDrinktrade2535 shared keywordsDrinktrade is an online marketplace and subscription service that connects consumers with specialty coffee roasters across the United States. The platform allows customers to discover, purchase, and receive roasted-to-order coffees through personalized recommendations, curated collections, or à la carte shopping.
Starbucks2503 shared keywordsStarbucks is a coffeehouse chain that sells handcrafted coffee drinks, refreshers, and other beverages to consumers through its stores and a mobile ordering system. It operates a loyalty program, Starbucks Rewards, offering perks and customizations to members.
Bean BOX2278 shared keywords
Coffee Circle1699 shared keywordsCoffee Circle sources specialty coffee beans from Ethiopia, Colombia, and Kenya through direct, fair-trade relationships with farmers, then roasts them in-house in Berlin and ships climate-neutral to customers. The company sells whole beans via subscription and one-time purchases, along with brewing equipment, to consumers interested in specialty coffee.
Blue Bottle Coffee1681 shared keywordsBlue Bottle Coffee is a specialty coffee company that roasts and sells single-origin coffees, signature blends, matcha, and instant coffee through direct-to-consumer subscriptions and physical cafes, offering curated tasting experiences and a membership rewards program.
Joe1421 shared keywordsJoe operates a mobile app that lets people discover independent coffee shops, order ahead at partner locations, and earn loyalty rewards across the network. It also provides tools for independent coffee shops to reach more customers.
Companies competing with Counter Culture Coffee for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Counter Culture Coffee do?
- Counter Culture Coffee is a coffee roaster selling single-origin, blend, and subscription coffee sold online direct to consumers, with an emphasis on sustainable sourcing and transparent trade. The B Corp certified company also operates training centers and offers brew guides and education around coffee.
- Who founded Counter Culture Coffee?
- Counter Culture Coffee was founded by BRETT R. SMITH.
- How much funding has Counter Culture Coffee raised?
- Counter Culture Coffee has disclosed $2M raised across 1 round.
- Where is Counter Culture Coffee headquartered?
- Counter Culture Coffee is headquartered in Durham, US.