Counter Culture Coffee
Durham, US · North Carolina corporation
Counter Culture Coffee is a coffee roaster selling single-origin, blend, and subscription coffee sold online direct to consumers, with an emphasis on sustainable sourcing and transparent trade. The B Corp certified company also operates training centers and offers brew guides and education around coffee.
Founders & leadership
BR
BRETT R. SMITHinFounder and Executive Chairman
Reported raises · per SEC filings
Form D private placements$2M disclosed across 1 round · 2019
▶$2MraisedJul 2019 · 2 investors · RetailingRule 506(b)
▶$2MraisedJul 2019 · 2 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- BRETT R. SMITHExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Jul 2019
- Incorporated
- Corporation, North Carolina
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlap
Drinktrade2535 shared keywordsDrinktrade is an online marketplace and subscription service that connects consumers with specialty coffee roasters across the United States. The platform allows customers to discover, purchase, and receive roasted-to-order coffees through personalized recommendations, curated collections, or à la carte shopping.
Starbucks2503 shared keywordsStarbucks is a coffeehouse chain that sells espresso-based beverages, seasonal specialty drinks, and food items to consumers. The company operates cafes globally and offers products for on-site consumption and to-go ordering.
Bean BOX2278 shared keywordsSeattle-based direct-to-consumer company selling personalized subscriptions of freshly roasted specialty coffee from independent roasters.
Coffee Circle1699 shared keywordsCoffee Circle sources specialty coffee beans from Ethiopia, Colombia, and Kenya through direct, fair-trade relationships with farmers, then roasts them in-house in Berlin and ships climate-neutral to customers. The company sells whole beans via subscription and one-time purchases, along with brewing equipment, to consumers interested in specialty coffee.
Blue Bottle Coffee1681 shared keywordsBlue Bottle Coffee is a specialty coffee company that roasts and sells single-origin coffees, signature blends, matcha, and instant coffee through direct-to-consumer subscriptions and physical cafes, offering curated tasting experiences and a membership rewards program.
Tastingtable1679 shared keywordsTasting Table is a food and beverage media brand that publishes original recipes, dining guides, culinary news, and expert-backed content for home cooks and food enthusiasts. The publication serves a global audience through informative articles, product reviews, celebrity chef interviews, and cultural explorations of cuisine and ingredients.
Joe1421 shared keywordsJOE provides an operating platform for independent coffee shops covering back-of-house operations, front-of-house experience, and growth tools, priced as a capped percentage of loyalty revenue. Through its nonprofit incubator Awake Innovation Labs, the company runs an industry-owned model that routes value back to shop operators and coffee growers.
Companies competing with Counter Culture Coffee for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Counter Culture Coffee do?
- Counter Culture Coffee is a coffee roaster selling single-origin, blend, and subscription coffee sold online direct to consumers, with an emphasis on sustainable sourcing and transparent trade. The B Corp certified company also operates training centers and offers brew guides and education around coffee.
- Who founded Counter Culture Coffee?
- Counter Culture Coffee was founded by BRETT R. SMITH.
- How much funding has Counter Culture Coffee raised?
- Counter Culture Coffee has disclosed $2M raised across 1 round.
- Where is Counter Culture Coffee headquartered?
- Counter Culture Coffee is headquartered in Durham, US.