Lion Pose
YC W21San Francisco, US · Founded 2021 · 3 employees · 6 known investors
Lion Pose develops dermatologist-formulated skincare products clinically tested on diverse skin tones to address conditions like hyperpigmentation, melasma, acne, and eczema. The brand adheres to a rigorous 5-point clinical testing standard including third-party validation and inclusive testing across all skin types.
Also known as Lion Pose (formerly Oh My Joy) · Lion Pose (Oh My Joy) · Oh My Joy · Oh My Joy Labs
Founders & leadership· Y Combinator alumni (W21)
Lion Pose was founded in 2021 by Nisha Phatak and Madhu.
NP
Nisha PhatakinCo-founder · Chief Executive OfficerShe previously held operations roles at direct-to-consumer companies Great Jones and Huggable, served as head of business development at Indiegogo, and worked on partnerships at Box. She holds degrees from Carnegie Mellon in Statistics and Harvard Business School.
M
MadhuCo-founder
Investors · 6
Competitors · 6
by search overlapAllure563 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Womenshealthmag266 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Dermstore264 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.
Marieclaire229 shared keywordsMarie Claire is a women's lifestyle media outlet publishing articles on fashion, beauty, celebrity news, culture, travel, and politics. It also features shopping guides and promotional codes for retail brands.
Ulta Salon Cosmetics Fragrance223 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Harpersbazaar220 shared keywordsHarper's Bazaar is a fashion and lifestyle publication covering celebrity news, style trends, beauty, and culture. It produces editorial features, interviews, and fashion photography for a general consumer audience.
Companies competing with Lion Pose for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Lion Pose do?
- Lion Pose develops dermatologist-formulated skincare products clinically tested on diverse skin tones to address conditions like hyperpigmentation, melasma, acne, and eczema. The brand adheres to a rigorous 5-point clinical testing standard including third-party validation and inclusive testing across all skin types.
- Who founded Lion Pose?
- Lion Pose was founded by Nisha Phatak, Madhu in 2021.
- Who are Lion Pose's investors?
- Lion Pose's investors include Black Jays Ventures, igniteXL Venture, SLVC, Sprint Vc, Y Combinator, Precursor Ventures.
- Where is Lion Pose headquartered?
- Lion Pose is headquartered in San Francisco, US.



