Coffee

Profile (continued)

FOUNDER / CEO: Doug Camplejohn is CEO & Founder per Greylock's official listing. His prior career, per CNBC (Jan 27, 2020, 'Salesforce, which once tried to buy LinkedIn, hires an exec from the Microsoft-owned company to run Sales Cloud') and Coffee's own LinkedIn company page (a post by Camplejohn stating 'I ran Salesforce's Sales Cloud'), includes: senior product leadership at LinkedIn (Sales Navigator/Sales Solutions), and then being hired by Salesforce in January 2020 to run Sales Cloud; Business Insider named him one of the '24 Rising Star Executives at Salesforce' in July 2020 and referenced him again in a December 2020 piece on Salesforce's significant hires/departures. Camplejohn is widely known in the sales-tech industry as the founder of Fliptop (a predictive sales/contact-enrichment company later acquired by LinkedIn, which is how he ended up running LinkedIn Sales Navigator) — this lineage is consistent with, but not independently re-confirmed with a fresh source in this research pass, so it is included here as background color rather than a hard-verified fact for the structured fields.

TEAM: Per Greylock's official portfolio page, Coffee's leadership beyond Camplejohn includes Denise Sandoval (VP Operations & Finance) and Dan Chiao (Head of Engineering). HQ is listed by Greylock as 'Remote / Vancouver, WA,' and independently corroborated by Coffee's own LinkedIn company page, which lists headquarters as 'Vancouver, Washington' with a company size of 11-50 employees and 1,566+ followers.

PRODUCT & PRICING: Coffee's own site (via embedded schema.org SoftwareApplication markup, confirmed by direct fetch of coffee.ai) describes the product as an 'AI CRM Agent that automates data entry, contact enrichment, and pipeline intelligence for sales teams,' priced from $10 to $40/month per user with a 14-day free trial and no credit card required, and claims a 4.8/5 aggregate rating from 127 ratings (self-reported, unverified by a third party). The company's sitemap shows three flagship product pages: /products/coffee-crm, /products/coffee-for-salesforce, and /products/coffee-for-hubspot — i.e., Coffee positions itself both as a standalone CRM and as an AI layer that can sit on top of Salesforce or HubSpot. The site also runs an active content program: a company blog (including a post titled 'Introducing Coffee: The AI-First CRM That Works for You') and a fairly extensive podcast series (30+ episodes as of the site's sitemap) covering GTM, RevOps, and AI-in-sales topics, on which Camplejohn appears to be a frequent host/interviewer.

FUNDING: No dollar amount, date, or investor list beyond Greylock/David Thacker could be confirmed via credible public sources in this research pass. Data aggregator GetLatka (an automated/estimate-based profile, explicitly marked as not based on a direct interview with the company) claims Coffee is 'bootstrapped' with '$0' outside funding, ~$550K in 2025 revenue, 85 employees, and headquarters in Auckland, New Zealand — but this contradicts both Greylock's own portfolio listing (which explicitly shows Greylock as a Seed investor) and Coffee's own LinkedIn page (Vancouver, WA HQ; 11-50 employees). Given GetLatka's profile is self-described as an unverified estimate, and it directly conflicts with primary-source data from Greylock's and Coffee's own official pages, the GetLatka funding/HQ/headcount figures were NOT used for the structured fields in this record, but are noted here for transparency and because they may reflect this profile being built/estimated before Greylock's Seed backing was publicized, or reflect confusion between the pre-rebrand Airspeed entity and post-rebrand Coffee entity. Because no independently-verifiable, credible dollar figure or announcement date exists for the Coffee/Airspeed Seed round, funding_rounds and total_funding_usd are left largely blank/null in this record rather than guessed.

COMPETITIVE LANDSCAPE: Coffee positions itself against (and as a complement to) incumbent CRMs Salesforce and HubSpot, per its own Greylock-sourced description. It also operates in a fast-emerging 'AI-native CRM' category alongside other well-covered 2025-2026 startups such as Attio, Day.ai, Aurasell, and Octolane (YC-backed) — these are inferred category peers based on contemporaneous news coverage of the AI-CRM space, not confirmed head-to-head competitors named by Coffee itself, so they are flagged accordingly.

Go-to-market

Small and medium-sized business (SMB) sales teams, and sales teams at companies already running Salesforce or HubSpot who want AI-driven data entry, enrichment, and pipeline intelligence layered on top.

Ownership

private