/Companies

Cloverleaf

Covington, US · Founded 2017 · 110 employees on LinkedIn · 10 known investors

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Cloverleaf provides automated coaching and assessment solutions that integrate into employees' daily workflows to help organizations develop their talent and enable individuals to perform their best work.

Also known as Cloverleaf.me

Founders & leadership

Cloverleaf was founded in 2017 by Darrin Murriner.

DMDarrin Murriner
Darrin MurrinerCo-Founder & CEODarrin Murriner is co-founder and CEO of Cloverleaf, which provides automated coaching integrated into workplace communication and productivity tools. He is the author of Corporate Bravery, a book examining decision-making cultures within organizations.
SS
Srinivas SomayajulaNamed on SEC filing
SB
Sue BattottNamed on SEC filing
KM
Kirsten MoorefieldNamed on SEC filing
KO
Kevin O'ConnorNamed on SEC filing

Investors · 10

Reported raises · per SEC filings

Form D private placements

$13.4M disclosed across 2 of 3 rounds · 2022–2024

▶$4.2MraisedFeb 2024 · 20 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dan BeldyDirector
  • Kirsten MoorefieldExecutive Officer, Director
  • Scott SternDirector
  • Darrin MurrinerExecutive Officer, Director
  • Srinivas SomayajulaDirector
  • Dan CheneyDirector
Offering amount
$7.1M
Amount sold
$4.2M
First sale
Feb 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$9.1MraisedJun 2022 · 29 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Srinivas SomayajulaDirector
  • Sue BattottDirector
  • Kirsten MoorefieldExecutive Officer
  • Darrin MurrinerExecutive Officer, Director
  • Kevin O'ConnorDirector
Offering amount
$9.1M
Amount sold
$9.1M
Minimum investment
$2.7K
First sale
Jun 2022
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Cloverleaf offers a team and employee development platform built around three components: a personalized AI coach, a hub for managing validated assessments, and integrated development tooling. The AI coach is designed to account for an individual's personality, the colleagues they work with, and the context of their workday, delivering short coaching prompts intended to support communication and leadership in the moment a challenge or opportunity arises.

The assessment hub lets organizations send, track, and view assessment results for their teams from a single place, with self-paced debriefs for individuals and shared dashboards presenting team-level insights, including where teams collaborate well and where friction may occur. The development layer covers feedback cycles, coaching tied to engagement moments, and personal development paths, along with reporting on individual and team development progress and trends. Coaching content is delivered through email, Slack, and Microsoft Teams rather than a standalone destination, and the company positions the platform as unifying assessment data, culture data, and individual context. Cloverleaf states it is SOC 2 Type II compliant, GDPR-aligned, and ISO/IEC 27001 certified.

Business model

Cloverleaf sells software to organizations, marketed through demo requests and a self-guided product tour, with business solutions aimed at enterprise buyers. Customer-facing claims include savings on assessment spend, indicating positioning as a consolidation point for assessment purchasing.

Traction

The company reports that 45,000 teams use the platform. Customer-cited outcomes include an 86% increase in team performance, 32% average assessment cost savings, an 88% increase in team communication at one customer, an 83% increase in psychological safety at another, and roughly 2x employee engagement compared with other platforms.

▸Full profile — market position, technology, go-to-market

Market position

Positions itself as an AI coaching platform that unifies assessment insight, culture data, and individual context, and reports adoption by 45,000 teams.

Technology

An AI coaching engine that combines individual assessment results, relationship and team data, and workday context to generate personalized coaching, surfaced through integrations with email, Slack, and Microsoft Teams, plus dashboards for team and individual development reporting. The platform holds SOC 2 Type II, ISO/IEC 27001 certification and states GDPR alignment.

Go-to-market

Direct enterprise sales motion driven by demo requests and an interactive product tour on the company website, supported by customer testimonials and case-study style customer stories.

Organizations' HR, people, and learning and development functions, including learning and development specialists, organizational development directors, operations leaders, and chief people officers. Named customer references include iMethods, McKinney, The Asian American Foundation, BASF, and INSP, LLC.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Reported average assessment cost savingsJan 202532%
Reported increase in team performanceJan 202586%
Teams using platformJan 202545,000 teams

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 3

Companies working in the same space as Cloverleaf.

Non-dilutive funding · 2 SBIR/STTR awards

Federal grants — no equity taken
AgencyPhaseYearAmount
U.S. Air ForceAir ForcePhase I2020$50K
U.S. Air ForceAir ForcePhase I2019$50K

Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Cloverleaf do?
Cloverleaf is a team development platform combining validated assessments with personalized AI coaching delivered in daily work tools.
Who founded Cloverleaf?
Cloverleaf was founded by Darrin Murriner in 2017.
Who are Cloverleaf's investors?
Cloverleaf's investors include Cintrifuse Capital, Conductive Ventures, Connetic Ventures, JobsOhio Ventures, Keyhorse Capital, Mucker Capital, Origin Ventures, ScOp Venture Capital and 2 more.
How much funding has Cloverleaf raised?
Cloverleaf has disclosed $13.4M raised across 2 of its 3 known rounds.
Where is Cloverleaf headquartered?
Cloverleaf is headquartered in Covington, US.