Adverity

Adverity is a marketing data intelligence company headquartered in Vienna, Austria, that helps brands and agencies collect, harmonize and govern marketing data. Its platform is organized around two products. Adverity Connect is an enterprise marketing ETL layer that pulls data from more than 600 actively maintained connectors covering ad platforms, analytics tools, CRMs and long-tail regional and specialist sources, applies marketing-specific harmonization so metrics such as "cost" are comparable across platforms, monitors pipelines continuously, and delivers the resulting data into the customer's warehouse. Adverity Atlas is a marketing knowledge layer that sits on top of an existing data warehouse and provides AI systems with a governed understanding of what marketing data means.

Atlas is described as built on three pillars: Knowledge (more than 40 pre-encoded canonical marketing concepts with cross-platform field mappings, brand and campaign naming conventions and benchmarks), Context (automatic schema discovery, cross-system joins at investigation time, business context such as promotions and budget changes, and spreadsheets, media plans and PDFs treated as queryable context), and Tools (SQL execution with dialect translation across Snowflake, BigQuery, Databricks and Redshift, self-healing query retries, inline provenance citations, and marketing analytics such as anomaly detection, budget pacing, forecasting and marketing mix modeling). Atlas also ships 21 pre-built automation templates, Automation Packs and custom automations, and can be consumed through a UI as an autonomous marketing analyst or via API, CLI and an MCP server by customers' own agents. Earlier positioning described the company as an intelligent marketing analytics and data integration platform serving marketing, sales and ecommerce, with data visualization and predictive analytics features including anomaly flagging and a ROI Advisor feature intended to track performance without third-party cookies.

The company operates offices in Vienna, London, New York, Sofia and Katowice, and its executive team includes CEO and co-founder Alexander Igelsböck, CTO Martin Brunthaler, CRO Christina Schlesinger, CFO Maxime Raoul and CPO Lee McCance.

Founding story

Adverity launched in 2015 with the aim of changing how teams collect, combine and use their data, building a product to help companies use their data to accelerate business performance. Alexander Igelsböck is CEO and co-founder.

Business model

Adverity sells its platform to enterprise marketing organizations and agencies as software that adds to a customer's existing stack rather than replacing it: customers keep their own data warehouse (Snowflake, BigQuery, Databricks, Redshift) and their own LLM provider credentials (OpenAI, Anthropic, Azure OpenAI, Google Gemini). The company states that no professional services contract is required to begin, with production readiness in 30 to 60 days. It is also distributed through cloud and partner marketplaces, including Google Cloud Marketplace, Microsoft Azure Marketplace, the Snowflake Data Marketplace and the SAP Store.

Recurring software revenue from enterprise subscriptions to its marketing data platform; the company reported annual recurring revenue growth in its funding announcements.

Traction

In the 12 months to April 2020 Adverity reported annual recurring revenue growth of more than 100% and customers across 60 countries. In August 2021 it reported a 120% client uplift over the prior 12 months, a compound annual growth rate of 105% over four years, its best quarter to that date, and global headcount growth of 300% since 2019. Current materials cite 600+ enterprise marketing teams using Connect, 263 G2 reviews with 92% rating Adverity four stars or above, and a Total Economic Impact study by an independent research firm finding a potential 368% three-year ROI.

Latest developments

Adverity launched Adverity Atlas, a marketing knowledge layer intended to address data quality problems in marketing AI, and appointed Lee McCance as Chief Product Officer. On July 21, 2026 it published research reporting that 91% of marketers spend days reacting to underperforming campaigns and that 53% are not consistently using data insights to drive campaign action. Other recent announcements include a Premium Scalability Suite and research finding almost 50% of marketing data is inaccurate.