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Civitas Learning

Austin, US · Founded 2011 · 136 employees on LinkedIn · 8 known investors

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371 people in our graph share verified history with the Civitas Learning team — schools, employers, funds. One of them is your warm intro.

Civitas Learning provides a data analytics and student success platform for colleges and universities, enabling institutional leaders and student-facing staff to make data-informed decisions to improve student outcomes and retention.

Also known as Civitas Learning

Founders & leadership

Civitas Learning was founded in 2011 by Mark Milliron and Charles Thornburgh.

MM
Mark MillironinCo-founder
CTCharles Thornburgh
Charles ThornburghinFounder, Vice ChairpersonCharles Thornburgh has spent 25 years in education technology, starting with K12 study skills software before moving into online K12 schools and university academic roles. He founded Civitas Learning, which applies machine learning to improve graduation rates in higher education.
SC
Scott ChamberlaininExecutive

Board

SS
Santiago SubotovskyBoard director
AD
Adam DellBoard director
RS
Richard SegalBoard director

Investors · 8

Reported raises · per SEC filings

Form D private placements

$50.8M disclosed across 2 rounds · 2014–2015

$34.5MraisedSep 2015 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark MillironDirector
  • Santiago SubotovskyDirector
  • Richard SegalDirector
  • Adam DellDirector
  • Charles ThornburghExecutive Officer, Director
  • Scott ChamberlainExecutive Officer
  • Adarsh SarmaDirector
Offering amount
$35M
Amount sold
$34.5M
First sale
Sep 2015
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$16.2MraisedFeb 2015 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark MillironDirector
  • Santiago SubotovskyDirector
  • Adam DellDirector
  • Richard SegalDirector
  • Charles ThornburghExecutive Officer, Director
  • Scott ChamberlainExecutive Officer
Offering amount
$16.2M
Amount sold
$16.2M
First sale
Oct 2014
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Civitas Learning provides a software platform for colleges and universities that consolidates institutional data, predictive models and day-to-day operational workflows into a single system the company markets as an "Impact Platform" supporting a practice it calls Institutional Impact Management. The platform ingests and unifies data from student information systems, learning management systems, CRMs, event and activity records, and external earnings data, then applies predictive models covering enrollment, completion, engagement, academic progress and career readiness. Models are described as institution-specific — trained on a given school's own students, programs and patterns rather than national averages — and are rescored nightly.

Functionality spans the student lifecycle across three areas: recruit and enroll (yield improvement, aligning financial aid with enrollment goals, and a forthcoming capability to match course offerings to student demand); success and progress (identifying which students need support and why, coordinating support across teams, and targeting interventions); and graduate and employ (forecasting career and earnings paths, connecting academic programs to workforce fit, and generating accountability and accreditation evidence). Built-in AI capabilities include assistants embedded in workflows and no-code creation of institution-tailored AI agents, with governance features such as autonomy tiers, contact caps, auditability and full run history. The company also emphasizes measurement of individual interventions to determine which initiatives produce outcome improvements.

Business model

Civitas Learning sells its Impact Platform to higher education institutions as a partner relationship, pairing the software with a dedicated strategic team that supports implementation, strategic planning and platform adoption.

Traction

The company states its models achieve 89% predictive accuracy, and reports typical retention and persistence lifts of 3-11%, completion rate increases of 2-13%, and a $4 return for every $1 partners invest. Partner results cited include a 5% graduation rate gain, an 8% retention rate gain and a 3.7% registration boost, with a named reference customer at Ensign College. Its 2026 Student Success Impact Report states that only 40-60% of student success initiatives drive measurable outcomes.

Full profile — market position, technology, go-to-market

Market position

Civitas Learning operates in the higher education student success and institutional analytics software market, where it describes itself as serving colleges and universities of all sizes and differentiates on proving institutional impact relative to other student success vendors.

The company positions itself against other student success vendors by emphasizing measurable institutional impact rather than the software category alone: predictive models trained on each institution's own data instead of national benchmarks, measurement of whether specific interventions improve outcomes with evidence usable for accountability and accreditation, auditable AI with human oversight controls, and implementation timelines described as weeks rather than months.

Technology

The platform unifies and cleans institutional data drawn from SIS, LMS, CRM, event and activity, and external earnings sources, and layers institution-specific predictive models for enrollment, completion, engagement, academic progress and career readiness that are rescored nightly and reported at 89% accuracy. A single AI engine supplies in-platform assistants, everyday AI tools, and autonomous agents that can be created by describing a problem in natural language without code; agent behavior is constrained by autonomy tiers, contact caps and run history logging. Actions taken in the platform feed back into refreshed data and predictions, which the company describes as a continuous cycle of intelligence, action and learning.

Go-to-market

Direct sales through demo requests on the company website, supported by published partner outcome evidence, customer testimonials and thought-leadership content such as the annual Student Success Impact Report.

Colleges and universities of all sizes, including institutional leaders and student-facing teams such as enrollment, advising, tutoring, student success, and career and accreditation staff.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Completion rate increaseJan 20262-13% typical increase in completion rates
Predictive model accuracyJan 202689%
Retention/persistence liftJan 20263-11% typical lift in retention and persistence
Return on investmentJan 2026$4 returned per $1 invested by partners
Years of AI developmentJan 202615 years

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 7

by search overlap
EAB79 shared keywordsEAB is an advisory and research firm that provides data-driven solutions to higher education institutions to improve student outcomes and institutional performance. The company serves colleges and universities through research, consulting, and technology platforms.
Instructure69 shared keywordsInstructure develops Canvas, Mastery, and Parchment—learning management, assessment, and credential management platforms for educational institutions. The company serves educators and students globally through its products and operates the world's largest online community of educators.
Ellucian46 shared keywordsEllucian provides an AI-native cloud platform for higher education institutions, covering the student lifecycle alongside human capital management and finance. Its products help colleges and universities manage students, people, and resources.
Element45141 shared keywordsElement451 is an AI-native CRM and AI agent platform ("Bolt agents") for higher education institutions, covering the full student lifecycle across marketing, admissions, enrollment, student success, and continuing education/workforce. Its agents automate tasks like prospect engagement, application review, fraud detection, transcript evaluation, and risk monitoring for colleges and universities.
Watermarkinsights39 shared keywordsWatermark provides a suite of integrated software solutions for higher education institutions to manage assessment, accreditation, faculty review, and student success initiatives using AI-enhanced analytics and data management.
Ready Education35 shared keywordsReady Education provides a campus experience platform for higher education institutions that integrates academic and co-curricular learning experiences to enhance student community and retention.
Motimatic35 shared keywordsMotimatic is a managed marketing platform that builds and runs paid social campaigns across the full customer lifecycle, from awareness and lead generation to conversion, retention, and win-back. It uses behavioral and motivational science with automation to create adaptive creative that updates as customers move through the funnel.

Companies competing with Civitas Learning for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Civitas Learning do?
Civitas Learning offers an AI and predictive analytics platform helping colleges improve student enrollment, retention and completion.
Who founded Civitas Learning?
Civitas Learning was founded by Mark Milliron, Charles Thornburgh in 2011.
Who are Civitas Learning's investors?
Civitas Learning's investors include Elsewhere Partners, Emergence Capital Partners, Escalate Capital Partners, Francisco Partners, High Alpha, New Markets Venture Partners, SJF Ventures, Rethink Capital Partners.
How much funding has Civitas Learning raised?
Civitas Learning has disclosed $50.8M raised across 2 rounds.
Where is Civitas Learning headquartered?
Civitas Learning is headquartered in Austin, US.