🦊/Companies

Instructure

Salt Lake City, US · Delaware corporation · 8 known investors

Find your way into Instructure

2,753 people in our graph share verified history with the Instructure team — schools, employers, funds. One of them is your warm intro.

Ken Chenaultunlockedknows Rachel Orston · together at IBM (overlapped)
×2knows the team · via Intel
×2knows the team · via University of California, Berkeley
knows the team · via General Assembly
knows the team · via IBM
×2knows the team · via Northwestern University

Instructure develops Canvas, Mastery, and Parchment—learning management, assessment, and credential management platforms for educational institutions. The company serves educators and students globally through its products and operates the world's largest online community of educators.

Also known as Instructure, Inc.

Founders & leadership

BWBRIAN WHITMER
BRIAN WHITMERinCo-founderDirector at Instructure, which develops learning management, assessment, and credential management platforms for educational institutions. Father of four, including a child with Rett Syndrome.
BWBrian Whitmer
Brian WhitmerinFounderBrian Whitmer is founder of Instructure, which develops learning management, assessment, and credential management platforms for educational institutions.
SDSteve Daly
Steve DalyinSteve Daly is CEO of Instructure, which develops learning management, assessment, and credential management platforms for educational institutions. He has over 25 years of software and hardware leadership experience, including prior roles at Ivanti, Avocent Corporation, and Intel, as well as founding Soronti.
MKMatt Kaminer
Matt KaminerinHe has held roles in education and technology law, including work on mergers and acquisitions, privacy compliance, SEC matters, and public company governance.
AZAudrey Zhao
Audrey ZhaoinFounder
AMArmin Molavi
Armin MolaviinArmin Molavi held leadership positions at creative agencies in Boston before consulting on marketing strategy for major brands in financial services, retail, telecommunications, and hospitality. He currently advises private equity portfolio companies and growth-stage organizations on brand development, go-to-market strategy, and product development.
SVShiren Vijiasingam
Shiren VijiasingaminShiren Vijiasingam is an executive with experience in revenue growth, product development, and go-to-market strategy across venture-backed startups and scaled public and PE-backed companies, with expertise in SaaS scaling and business operations.
RORachel Orston
Rachel OrstoninRachel Orston is a technology executive with experience scaling post-sales and customer success operations across growth-stage companies, from Series A through public enterprises, managing teams in organizations growing from $1M to over $1B in revenue.
MLMelissa Loble
Melissa LobleinMelissa Loble is an education technology executive with focus on customer experience and business leadership. She serves on the 1EdTech Board and advises early-stage companies.
JS
James SuttoninHe previously held senior revenue and go-to-market positions at AvidXchange, Google, Salesforce, Gusto, and InVision.
MLMichael Lysaght
Michael LysaghtinMichael Lysaght is Chief Technology Officer at Instructure, where he oversees technology strategy and engineering operations. He has held leadership roles in both public and private companies, managing large-scale digital transformations, cloud infrastructure migrations, and team building across global offices.
SOSidharth Oberoi
Sidharth OberoiinFounder

Investors · 8

Reported raises · per SEC filings

Form D private placements

$78.6M disclosed across 4 rounds · 2012–2019

$12.3MraisedApr 2019 · 35 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel GoldsmithExecutive Officer
  • Steven B. KaminskyExecutive Officer
  • Joshua L. CoatesDirector
  • Lloyd G. WaterhouseDirector
  • William M. ConroyDirector
  • Ellen LevyDirector
  • Kevin ThompsonDirector
  • Steven A. CollinsDirector
Offering amount
$12.3M
Amount sold
$12.3M
First sale
Apr 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$16.3MraisedMar 2019 · 68 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ellen LevyDirector
  • William M. ConroyDirector
  • Daniel GoldsmithExecutive Officer
  • Steven A. CollinsDirector
  • Lloyd G. WaterhouseDirector
  • Steven B. KaminskyExecutive Officer
  • Joshua L. CoatesDirector
  • Kevin ThompsonDirector
Offering amount
$16.3M
Amount sold
$16.3M
First sale
Feb 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$10MraisedFeb 2015 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • BILL CONROYDirector
  • ADAM MARCUSDirector
  • STEVEN KAMINSKYExecutive Officer
  • NICK EFSTRATISDirector
  • BYRON DEETERDirector
  • JOSHUA COATESExecutive Officer, Director
  • STEVE COLLINSDirector
  • BRIAN WHITMERDirector
Offering amount
$10M
Amount sold
$10M
First sale
Aug 2012
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$40MraisedFeb 2015 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • BILL CONROYDirector
  • NICK EFSTRATISDirector
  • BYRON DEETERDirector
  • STEVEN KAMINSKYExecutive Officer
  • ADAM MARCUSDirector
  • STEVE COLLINSDirector
  • BRIAN WHITMERDirector
  • JOSHUA COATESExecutive Officer, Director
Offering amount
$40M
Amount sold
$40M
First sale
Nov 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Instructure is an education technology company whose product ecosystem spans learning management, assessment, and academic records and credentialing. Its core offering is Canvas, a learning management system (LMS) that the company describes as the most widely used LMS globally, complemented by Mastery for formative, predictive, and college-prep assessment and Parchment for enrollment, records management, and credentialing. The company also operates an online community for educators and edtechnologists and hosts an annual user conference, InstructureCon, scheduled for Louisville, Kentucky on July 21-23, 2026.

The company organizes its solutions into three segments: K-12, higher education, and business and government learning and development. Alongside its products, Instructure offers a partner network, integrations marketplace, and professional services intended to let institutions assemble a broader edtech environment around its platforms. It publishes research and reports for the sector, including a Lifelong Learning Report, an Edtech Top 40 K-12 report, and materials on artificial intelligence in education, covering student AI usage, institutional governance gaps, and the principles guiding its own AI approach.

Business model

Instructure sells software platforms to educational institutions and to business and government organizations, supported by implementation and professional services, an integrations marketplace, and a partner network.

Traction

The company reports more than 8,000 customers in over 100 countries, over 18.6 million unique annual visitors to its online community, roughly 2 billion assessment scores created through Mastery, and about 6,700 K-12 schools using Parchment. Customer references include Hamilton County Schools, which reported increased student achievement using Mastery, and a Wyoming Department of Education collaboration with the University of Wyoming and five community colleges to create a unified K-20 experience.

Full profile — market position, technology, go-to-market, geography

Market position

Instructure positions Canvas as the leading LMS worldwide and claims more partners and integrations than any other edtech company, along with more than 8,000 customers in over 100 countries.

The company differentiates on ease of use and retention of Canvas customers, the breadth of its ecosystem spanning learning management, assessment and credentialing, the scale of its partner and integration marketplace, and its educator community.

Technology

Instructure's platforms include Canvas, a cloud learning management system with archiving capabilities delivered with partners such as K16 Solutions; Mastery, an assessment platform producing formative, predictive, and college-prep data; and Parchment, used for enrollment, records management, credentialing, and data automation. The company also develops artificial intelligence features for education, framing its approach around supporting coaching rather than enabling academic dishonesty.

Go-to-market

Instructure markets directly to institutions through consultative sales meetings and LMS evaluation support, supported by content marketing such as sector research reports, customer success stories, its annual InstructureCon conference, and a partner and integration marketplace.

K-12 schools and districts, higher education institutions including colleges and universities, state education agencies, and business and government organizations delivering internal or external learning programs.

Geography

Headquartered in Salt Lake City, United States, with customers in more than 100 countries; referenced deployments include institutions in the United States such as Fairfield County Schools, Champlain College, the University of Cincinnati, Seminole State College of Florida, Hamilton County Schools in Tennessee, Passaic County Technical Vocational Schools in New Jersey, and a statewide K-20 program in Wyoming.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Assessment scores created via MasteryJan 20262,000,000,000 assessment scores
Countries servedJan 2026100
CustomersJan 20268,000 customers
K-12 schools using ParchmentJan 20266,700 schools
Unique visitors annuallyJan 202618,600,000 unique visitors per year

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Instructure went on to found or lead other companies.

Competitors · 5

by search overlap

Companies competing with Instructure for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Jan 2026
Partnership with Louisville Visual Art for InstructureCon 2026

Instructure partnered with Louisville Visual Art to deliver attendee experiences and spotlight local art students at its InstructureCon 2026 conference.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
InstructureDelaware

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Instructure do?
Instructure is an education technology company behind Canvas, the learning management platform, plus Mastery assessment and Parchment credentialing.
Who founded Instructure?
Instructure was founded by BRIAN WHITMER, Brian Whitmer.
Who are Instructure's investors?
Instructure's investors include Bessemer Venture Partners, Draper Associates, Evolution VC Partners, Golub Growth, Insight Partners, Lumos Capital Group, OpenView Venture Partners, EPIC VENTURES.
How much funding has Instructure raised?
Instructure has disclosed $78.6M raised across 4 rounds.
Where is Instructure headquartered?
Instructure is headquartered in Salt Lake City, US.