Instructure
Salt Lake City, US · Delaware corporation · 8 known investors
Instructure develops Canvas, Mastery, and Parchment—learning management, assessment, and credential management platforms for educational institutions. The company serves educators and students globally through its products and operates the world's largest online community of educators.
Also known as Instructure, Inc.
Founders & leadership
Investors · 8
Reported raises · per SEC filings
Form D private placements$78.6M disclosed across 4 rounds · 2012–2019
▶$12.3MraisedApr 2019 · 35 investors · Other TechnologyRule 506(b)
- Daniel GoldsmithExecutive Officer
- Steven B. KaminskyExecutive Officer
- Joshua L. CoatesDirector
- Lloyd G. WaterhouseDirector
- William M. ConroyDirector
- Ellen LevyDirector
- Kevin ThompsonDirector
- Steven A. CollinsDirector
- Offering amount
- $12.3M
- Amount sold
- $12.3M
- First sale
- Apr 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$16.3MraisedMar 2019 · 68 investors · Other TechnologyRule 506(b)
- Ellen LevyDirector
- William M. ConroyDirector
- Daniel GoldsmithExecutive Officer
- Steven A. CollinsDirector
- Lloyd G. WaterhouseDirector
- Steven B. KaminskyExecutive Officer
- Joshua L. CoatesDirector
- Kevin ThompsonDirector
- Offering amount
- $16.3M
- Amount sold
- $16.3M
- First sale
- Feb 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10MraisedFeb 2015 · 6 investors · Other TechnologyRule 506(b)
- BILL CONROYDirector
- ADAM MARCUSDirector
- STEVEN KAMINSKYExecutive Officer
- NICK EFSTRATISDirector
- BYRON DEETERDirector
- JOSHUA COATESExecutive Officer, Director
- STEVE COLLINSDirector
- BRIAN WHITMERDirector
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- Aug 2012
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$40MraisedFeb 2015 · 10 investors · Other TechnologyRule 506(b)
- BILL CONROYDirector
- NICK EFSTRATISDirector
- BYRON DEETERDirector
- STEVEN KAMINSKYExecutive Officer
- ADAM MARCUSDirector
- STEVE COLLINSDirector
- BRIAN WHITMERDirector
- JOSHUA COATESExecutive Officer, Director
- Offering amount
- $40M
- Amount sold
- $40M
- First sale
- Nov 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Instructure is an education technology company whose product ecosystem spans learning management, assessment, and academic records and credentialing. Its core offering is Canvas, a learning management system (LMS) that the company describes as the most widely used LMS globally, complemented by Mastery for formative, predictive, and college-prep assessment and Parchment for enrollment, records management, and credentialing. The company also operates an online community for educators and edtechnologists and hosts an annual user conference, InstructureCon, scheduled for Louisville, Kentucky on July 21-23, 2026.
The company organizes its solutions into three segments: K-12, higher education, and business and government learning and development. Alongside its products, Instructure offers a partner network, integrations marketplace, and professional services intended to let institutions assemble a broader edtech environment around its platforms. It publishes research and reports for the sector, including a Lifelong Learning Report, an Edtech Top 40 K-12 report, and materials on artificial intelligence in education, covering student AI usage, institutional governance gaps, and the principles guiding its own AI approach.
Business model
Instructure sells software platforms to educational institutions and to business and government organizations, supported by implementation and professional services, an integrations marketplace, and a partner network.
Traction
The company reports more than 8,000 customers in over 100 countries, over 18.6 million unique annual visitors to its online community, roughly 2 billion assessment scores created through Mastery, and about 6,700 K-12 schools using Parchment. Customer references include Hamilton County Schools, which reported increased student achievement using Mastery, and a Wyoming Department of Education collaboration with the University of Wyoming and five community colleges to create a unified K-20 experience.
▸Full profile — market position, technology, go-to-market, geography
Market position
Instructure positions Canvas as the leading LMS worldwide and claims more partners and integrations than any other edtech company, along with more than 8,000 customers in over 100 countries.
The company differentiates on ease of use and retention of Canvas customers, the breadth of its ecosystem spanning learning management, assessment and credentialing, the scale of its partner and integration marketplace, and its educator community.
Technology
Instructure's platforms include Canvas, a cloud learning management system with archiving capabilities delivered with partners such as K16 Solutions; Mastery, an assessment platform producing formative, predictive, and college-prep data; and Parchment, used for enrollment, records management, credentialing, and data automation. The company also develops artificial intelligence features for education, framing its approach around supporting coaching rather than enabling academic dishonesty.
Go-to-market
Instructure markets directly to institutions through consultative sales meetings and LMS evaluation support, supported by content marketing such as sector research reports, customer success stories, its annual InstructureCon conference, and a partner and integration marketplace.
K-12 schools and districts, higher education institutions including colleges and universities, state education agencies, and business and government organizations delivering internal or external learning programs.
Geography
Headquartered in Salt Lake City, United States, with customers in more than 100 countries; referenced deployments include institutions in the United States such as Fairfield County Schools, Champlain College, the University of Cincinnati, Seminole State College of Florida, Hamilton County Schools in Tennessee, Passaic County Technical Vocational Schools in New Jersey, and a statewide K-20 program in Wyoming.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlapCompanies competing with Instructure for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsInstructure partnered with Louisville Visual Art to deliver attendee experiences and spotlight local art students at its InstructureCon 2026 conference.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Instructureinstructure.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Instructure do?
- Instructure is an education technology company behind Canvas, the learning management platform, plus Mastery assessment and Parchment credentialing.
- Who founded Instructure?
- Instructure was founded by BRIAN WHITMER, Brian Whitmer.
- Who are Instructure's investors?
- Instructure's investors include Bessemer Venture Partners, Draper Associates, Evolution VC Partners, Golub Growth, Insight Partners, Lumos Capital Group, OpenView Venture Partners, EPIC VENTURES.
- How much funding has Instructure raised?
- Instructure has disclosed $78.6M raised across 4 rounds.
- Where is Instructure headquartered?
- Instructure is headquartered in Salt Lake City, US.







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