Fundraising Fox

Instructure

Salt Lake City, US · Delaware corporation · 8 known investors

Instructure develops Canvas, Mastery, and Parchment—learning management, assessment, and credential management platforms for educational institutions. The company serves educators and students globally through its products and operates the world's largest online community of educators.

Also known as Instructure, Inc.

Founders & leadership

BW
BRIAN WHITMERCo-founder
BWBrian Whitmer
Brian WhitmerinFounder
SDSteve Daly
Steve DalyinFounder
MKMatt Kaminer
Matt KaminerinFounder
AZ
Audrey Zhao
AM
Armin Molavi
SVShiren Vijiasingam
Shiren VijiasingaminFounder
RORachel Orston
Rachel OrstoninFounder
MLMelissa Loble
Melissa Loble
JS
James Sutton
MLMichael Lysaght
Michael Lysaght
SOSidharth Oberoi
Sidharth Oberoi

Investors · 8

Reported raises · per SEC filings

Form D private placements

$78.6M disclosed across 4 rounds · 2012–2019

$12.3MraisedApr 2019 · 35 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel GoldsmithExecutive Officer
  • Steven B. KaminskyExecutive Officer
  • Joshua L. CoatesDirector
  • Lloyd G. WaterhouseDirector
  • William M. ConroyDirector
  • Ellen LevyDirector
  • Kevin ThompsonDirector
  • Steven A. CollinsDirector
Offering amount
$12.3M
Amount sold
$12.3M
First sale
Apr 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$16.3MraisedMar 2019 · 68 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ellen LevyDirector
  • William M. ConroyDirector
  • Daniel GoldsmithExecutive Officer
  • Steven A. CollinsDirector
  • Lloyd G. WaterhouseDirector
  • Steven B. KaminskyExecutive Officer
  • Joshua L. CoatesDirector
  • Kevin ThompsonDirector
Offering amount
$16.3M
Amount sold
$16.3M
First sale
Feb 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$10MraisedFeb 2015 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • BILL CONROYDirector
  • ADAM MARCUSDirector
  • STEVEN KAMINSKYExecutive Officer
  • NICK EFSTRATISDirector
  • BYRON DEETERDirector
  • JOSHUA COATESExecutive Officer, Director
  • STEVE COLLINSDirector
  • BRIAN WHITMERDirector
Offering amount
$10M
Amount sold
$10M
First sale
Aug 2012
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$40MraisedFeb 2015 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • BILL CONROYDirector
  • NICK EFSTRATISDirector
  • BYRON DEETERDirector
  • STEVEN KAMINSKYExecutive Officer
  • ADAM MARCUSDirector
  • STEVE COLLINSDirector
  • BRIAN WHITMERDirector
  • JOSHUA COATESExecutive Officer, Director
Offering amount
$40M
Amount sold
$40M
First sale
Nov 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Instructure is an education technology company whose product ecosystem spans learning management, assessment, and academic records and credentialing. Its core offering is Canvas, a learning management system (LMS) that the company describes as the most widely used LMS globally, complemented by Mastery for formative, predictive, and college-prep assessment and Parchment for enrollment, records management, and credentialing. The company also operates an online community for educators and edtechnologists and hosts an annual user conference, InstructureCon, scheduled for Louisville, Kentucky on July 21-23, 2026.

The company organizes its solutions into three segments: K-12, higher education, and business and government learning and development. Alongside its products, Instructure offers a partner network, integrations marketplace, and professional services intended to let institutions assemble a broader edtech environment around its platforms. It publishes research and reports for the sector, including a Lifelong Learning Report, an Edtech Top 40 K-12 report, and materials on artificial intelligence in education, covering student AI usage, institutional governance gaps, and the principles guiding its own AI approach.

Business model

Instructure sells software platforms to educational institutions and to business and government organizations, supported by implementation and professional services, an integrations marketplace, and a partner network.

Traction

The company reports more than 8,000 customers in over 100 countries, over 18.6 million unique annual visitors to its online community, roughly 2 billion assessment scores created through Mastery, and about 6,700 K-12 schools using Parchment. Customer references include Hamilton County Schools, which reported increased student achievement using Mastery, and a Wyoming Department of Education collaboration with the University of Wyoming and five community colleges to create a unified K-20 experience.

Full profile — market position, technology, go-to-market, geography

Market position

Instructure positions Canvas as the leading LMS worldwide and claims more partners and integrations than any other edtech company, along with more than 8,000 customers in over 100 countries.

The company differentiates on ease of use and retention of Canvas customers, the breadth of its ecosystem spanning learning management, assessment and credentialing, the scale of its partner and integration marketplace, and its educator community.

Technology

Instructure's platforms include Canvas, a cloud learning management system with archiving capabilities delivered with partners such as K16 Solutions; Mastery, an assessment platform producing formative, predictive, and college-prep data; and Parchment, used for enrollment, records management, credentialing, and data automation. The company also develops artificial intelligence features for education, framing its approach around supporting coaching rather than enabling academic dishonesty.

Go-to-market

Instructure markets directly to institutions through consultative sales meetings and LMS evaluation support, supported by content marketing such as sector research reports, customer success stories, its annual InstructureCon conference, and a partner and integration marketplace.

K-12 schools and districts, higher education institutions including colleges and universities, state education agencies, and business and government organizations delivering internal or external learning programs.

Geography

Headquartered in Salt Lake City, United States, with customers in more than 100 countries; referenced deployments include institutions in the United States such as Fairfield County Schools, Champlain College, the University of Cincinnati, Seminole State College of Florida, Hamilton County Schools in Tennessee, Passaic County Technical Vocational Schools in New Jersey, and a statewide K-20 program in Wyoming.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Assessment scores created via MasteryJan 20262,000,000,000 assessment scores
Countries servedJan 2026100
CustomersJan 20268,000 customers
K-12 schools using ParchmentJan 20266,700 schools
Unique visitors annuallyJan 202618,600,000 unique visitors per year

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 5

by search overlap

Companies competing with Instructure for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Jan 2026
Partnership with Louisville Visual Art for InstructureCon 2026

Instructure partnered with Louisville Visual Art to deliver attendee experiences and spotlight local art students at its InstructureCon 2026 conference.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
InstructureDelaware

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Instructure do?
Instructure is an education technology company behind Canvas, the learning management platform, plus Mastery assessment and Parchment credentialing.
Who founded Instructure?
Instructure was founded by BRIAN WHITMER, Brian Whitmer.
Who are Instructure's investors?
Instructure's investors include Bessemer Venture Partners, Draper Associates, Evolution VC Partners, Golub Growth, Insight Partners, Lumos Capital Group, OpenView Venture Partners, EPIC VENTURES.
How much funding has Instructure raised?
Instructure has disclosed $78.6M raised across 4 rounds.
Where is Instructure headquartered?
Instructure is headquartered in Salt Lake City, US.