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Motimatic

San Francisco, US · Founded 2015 · Delaware LLC · 26 employees on LinkedIn · 4 known investors

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Motimatic combines creative, media, and technology to improve marketing funnel performance for organizations, aiming to drive audience action, engagement, and measurable outcomes. It offers strategy, technology, operations, and client success services across the marketing funnel.

AdTechMarketing TechSaaS

Founders & leadership

Motimatic was founded in 2015 by Alan H. Tripp.

AHAlan H. Tripp
Alan H. TrippFounder, Board Member2014–2022Alan Tripp founded Motimatic, a marketing automation platform, and previously served as CEO of InsideTrack, a technology-enabled coaching service for universities. He founded SCORE! Educational Centers, which grew to approximately 100 locations during his tenure as CEO, and holds an MBA from Stanford Business School, where he later taught a course on the education industry; his prior roles include positions at the Wall Street Journal and Boston Consulting Group.

Investors · 4

City Lightlisted by City LightNew York · $1M – $6M

How we know: a partner's Signal profile · prnewswire.com · the VCSheet dataset · Not right? Tell us

GSV Ventureslisted by GSV VenturesSan Francisco · $250K – $15M

How we know: GSV Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Michelson 20MM Foundationlisted by Michelson 20MM FoundationLos Angeles

How we know: Michelson 20MM Foundation's portfolio page · Not right? Tell us

New Markets Venture PartnersreportedFulton · $200K – $1.5M

How we know: a partner's Signal profile · funding news · prnewswire.com · the VCSheet dataset · Not right? Tell us

Funding

SEC filings, press & company announcements

$4.2M disclosed across 2 of 3 rounds · 2015–2019

▶$225KraisedOct 2015 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Alan H. TrippExecutive Officer, Director
Offering amount
$750K
Amount sold
$225K
First sale
Oct 2015
Incorporated
Limited Liability Company, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 8

Element451Element451 is an AI-native CRM and AI agent platform ("Bolt agents") for higher education institutions, covering the full student lifecycle across marketing, admissions, enrollment, student success, and continuing education/workforce. Its agents automate tasks like prospect engagement, application review, fraud detection, transcript evaluation, and risk monitoring for colleges and universities.
EABEAB is an advisory and research firm that provides data-driven solutions to higher education institutions to improve student outcomes and institutional performance. The company serves colleges and universities through research, consulting, and technology platforms.
WatermarkinsightsWatermark provides a suite of integrated software solutions for higher education institutions to manage assessment, accreditation, faculty review, and student success initiatives using AI-enhanced analytics and data management.
EdVisorly, Inc.EdVisorly is an AI-based enrollment platform for higher education institutions, used to manage admissions and enrollment operations. It partners with colleges and universities across the United States to modernize enrollment processes and improve the student path to degree completion.
Higher Education MarketingA CRM and marketing automation platform built on Mautic and designed specifically for higher education institutions to manage student recruitment, enrollment pipelines, and admissions workflows.
SEMrushSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
EncouraEncoura provides educational technology solutions for institutions, students, and families, with a focus on secure data management and compliance across its product portfolio.
Concept3DConcept3D offers a platform of digital experience tools—including interactive maps, virtual tours, event calendars (Localist), and room reservation software—that help organizations engage and navigate audiences. It primarily serves colleges and universities, along with venues, destination marketing organizations, and municipalities.

Companies working in the same space as Motimatic.

In the news

Motimatic Launches Three New Core Products, Expanding Its Lifecycle Marketing Platform Beyond Higher Educationfinance.yahoo.com · Mar 2026Motimatic Raises $4 Million In Growth Capitalprnewswire.com · Apr 2019

Frequently asked questions

What does Motimatic do?
Motimatic combines creative, media, and technology to improve marketing funnel performance for organizations, aiming to drive audience action, engagement, and measurable outcomes. It offers strategy, technology, operations, and client success services across the marketing funnel.
Who founded Motimatic?
Motimatic was founded by Alan H. Tripp in 2015.
Who are Motimatic's investors?
Motimatic's investors include City Light, GSV Ventures, Michelson 20MM Foundation, New Markets Venture Partners.
How much funding has Motimatic raised?
Motimatic has disclosed $4.2M raised across 2 of its 3 known rounds.
Where is Motimatic headquartered?
Motimatic is headquartered in San Francisco, US.