Carry1st
15 known investors
Carry1st provides payment processing, game distribution, and marketing services for publishers entering African and Middle Eastern markets. The company enables gamers across Africa to purchase in-game content through local payment methods and offers developers tools to monetize content and reach new audiences on the continent.
B2B MarketplacesFintechGaming
Founders & leadership
LH

Lucy HoffmaninCo-Founder, President
Investors · 15
Bitkraft Esports Ventures✓ verifiedSan Francisco · $100K – $5M
Sony Ventures Corporation✓ verifiedTokyo
Andreessen HorowitzMenlo Park · $500K – $50M
Avenir Growth CapitalNew York
Capria VenturesBengaluru · $300K – $1M
CRE Venture CapitalMahwah · $50K – $1Mvia Pardon Makumbe · inferred
Ingressive CapitalLagos · $500K
Konvoy VenturesDenver · $250K – $5M
Lateral CapitalNairobi · $100K – $1M
Perivoli InnovationsSt. Helier
PROOFArlington
Raptor GroupMiami Beachvia Jim Pallotta · inferred
Wuri VenturesDakarvia Jerome Cretegny · inferred
Musha VenturesreportedSeattle · $25K – $500K
TTV CapitalreportedAtlanta · $250K – $7M
Founder mafia
2 people who came through Carry1st went on to found or lead other companies.
Competitors · 5
by search overlapEneba1261 shared keywordsEneba is a digital entertainment marketplace offering games, DLCs, in-game currencies, gift cards, and top-ups at discounted prices from verified sellers. The platform serves gamers, game publishers, and content creators with over 80,000 products and 10 million registered users.
Jetlore813 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
Walgreens763 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Gameflip762 shared keywordsGameflip is an online marketplace where individuals and professional sellers buy and sell gaming items, including in-game items, game codes, and Steam games, with delivery options such as auto-delivery and bot delivery. It provides buyer protection through a cash-back guarantee covering items that fail to arrive or don't match their listing.
Bitrefill623 shared keywordsCrypto commerce platform for real-world spending
Companies competing with Carry1st for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Carry1st do?
- Carry1st provides payment processing, game distribution, and marketing services for publishers entering African and Middle Eastern markets. The company enables gamers across Africa to purchase in-game content through local payment methods and offers developers tools to monetize content and reach new audiences on the continent.
- Who founded Carry1st?
- Carry1st was founded by Lucy Hoffman.
- Who are Carry1st's investors?
- Carry1st's investors include Bitkraft Esports Ventures, Sony Ventures Corporation, Andreessen Horowitz, Avenir Growth Capital, Capria Ventures, CRE Venture Capital, Ingressive Capital, Konvoy Ventures and 7 more.





