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CaliberMind

also invests · investor profile

Founded 2016 · 31 employees on LinkedIn · 11 known investors

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CaliberMind is a B2B marketing measurement and revenue analytics platform that unifies fragmented go-to-market data into a Google BigQuery-based warehouse, combining Multi-Touch Attribution, Marketing Mix Modeling, ABM insights, buyer journey intelligence, and agentic analytics. It serves enterprise B2B marketing, revenue operations, and sales teams that need to measure marketing's contribution to pipeline and revenue.

Founders & leadership

CaliberMind was founded in 2016 by Nic Zangre.

NZNic Zangre
Nic ZangreFounderNic Zangre is a founding team member at CaliberMind who previously held VP roles in Product, Customer Success, and Solution Architecture there. He brings over 20 years of revenue operations experience from B2B SaaS companies including roles as VP of Services at The Pedowitz Group, digital transformation lead at Fisher Investments, and head of MarketingOps at AdRoll.

Investors · 11

Buran Venture Capitalreported

How we know: a partner's Signal profile · Not right? Tell us

Lavrock VenturesreportedWashington

How we know: a partner's Signal profile · funding news · the VCSheet dataset · Not right? Tell us

Funding

SEC filings, press & company announcements

$10M disclosed across 2 rounds · 2020–2022

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

CaliberMind offers a go-to-market (GTM) intelligence platform aimed at enterprise B2B marketing, marketing operations, and revenue operations teams. The product is built on a marketing data warehouse that merges, deduplicates, standardizes, and models data from siloed GTM systems into a unified data layer, then layers analytics applications on top of it.

The platform's modules include Multi-Touch Attribution and marketing analytics (tracking how individual touchpoints contribute to opportunities, pipeline, and revenue across the buyer journey, with the ability to toggle between attribution models), ABM insights and account scoring (identifying accounts showing buying signals), sales signals and buyer journey views (account activity, buying-team intelligence, and outreach suggestions for sales teams), and Marketing Mix Modeling, positioned as an executive-level view of long-term marketing contribution. A separately branded agentic analytics assistant, Agent Cal AI, sits on the modeled data and uses deterministic logic and customer-defined business rules to answer questions, generate lists and dashboards, and produce reporting-ready metrics with source references. The company states the platform works out of the box without fixed data models and can be customized as a customer's tech stack, GTM motion, and reporting needs change; integration with Salesforce is highlighted in customer reviews.

Business model

CaliberMind sells software to enterprise B2B go-to-market organizations, positioned as a platform layered on a customer-specific marketing data warehouse with configurable data models and integrations into systems such as Salesforce.

Latest developments

Marketing Mix Modeling is labeled as a new capability on the company's website, alongside the Agent Cal AI agentic analytics offering.

▸Full profile — market position, technology, go-to-market

Market position

CaliberMind positions itself against point attribution tools and native CRM dashboards by arguing that attribution alone does not answer all GTM measurement questions, and by unifying marketing, sales, and pipeline data in a single system. The company states it is consistently rated 4.5-5 out of 5 on G2.

Stated differentiators include a customizable data foundation that avoids locking customers into fixed data models, the combination of multi-touch attribution, ABM insights, buyer journey intelligence, and marketing mix modeling in one platform, one-click switching between attribution models, and an AI assistant constrained by deterministic logic and customer business rules that cites the underlying data for each answer.

Technology

The platform centers on a marketing data warehouse and unified data layer in which GTM data is merged, deduplicated, standardized, and modeled. Analytics layers include multi-touch attribution with switchable attribution models, account scoring, buyer journey tracking, and marketing mix modeling. Agent Cal AI provides agentic analytics, applying deterministic query logic and customer business rules on top of the modeled data and returning answers with supporting references for verification.

Go-to-market

The company markets directly through its website with a "Get a demo" motion, and uses third-party review content from G2 as social proof.

Large B2B enterprises with sizable go-to-market teams and multiple layers of leadership, specifically marketing leaders and executives, marketing operations and revenue operations teams, and sales teams. Public customer reviews cited on the site come from mid-market (51-1,000 employees) and enterprise (over 1,000 employees) organizations.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

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ImprovadoImprovado offers a marketing data platform with partnership programs for technology and solution providers, connecting marketing data sources to BI tools, data warehouses, and visualization platforms. It serves marketers and analytics teams building modern data architecture, working with technology partners and consulting/implementation firms.
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Companies working in the same space as CaliberMind.

In the news

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does CaliberMind do?
CaliberMind is a B2B GTM intelligence platform combining multi-touch attribution, ABM insights, and marketing mix modeling.
Who founded CaliberMind?
CaliberMind was founded by Nic Zangre in 2016.
Who are CaliberMind's investors?
CaliberMind's investors include 3Lines Venture Capital, Bigfoot Capital, Crawley Ventures, FirstMile Ventures, IAG Capital Partners, ICONYC labs, Kokopelli Capital, Service Provider Capital and 3 more.
How much funding has CaliberMind raised?
CaliberMind has disclosed $10M raised across 2 rounds.