Bloom
YC W21San Francisco, US · Founded 2021 · 8 employees · 6 known investors
Bloom is an investment advisory and brokerage platform that helps individuals build wealth through stock investing, including fractional shares. The company offers advisory services to U.S. residents with brokerage accounts powered by Alpaca Securities.
Also known as Contour · Contour Labs · Inc.
Founders & leadership· Y Combinator alumni (W21)
Bloom was founded in 2021 by Sam Yang.
Investors · 6
Founder mafia
3 people who came through Bloom went on to found or lead other companies.
Competitors · 5
by search overlapInteractive Strength Acquires Ergatta667 shared keywordsFidelity provides brokerage and investing services for individual retail investors, including commission-free online trading of US stocks and ETFs and fractional share purchases starting at $1. It positions itself as a personal finance and investment provider serving customers pursuing long-term financial goals.
Public531 shared keywordsPublic is a trading platform that allows users to buy and sell cryptocurrencies including Bitcoin, Ethereum, and memecoins through accounts managed by Zero Hash LLC, a New York State-licensed virtual currency business.
SmartAsset500 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Groww462 shared keywordsGroww is an investment platform that allows users to buy and sell exchange-traded funds (ETFs) through an online portal. The platform serves retail investors, including beginners, seeking simplified access to diversified investment products.
Kiplinger442 shared keywordsKiplinger is a personal finance and investment media publisher that provides editorial content and advice on investing, taxes, retirement planning, real estate and travel for individual consumers.
Companies competing with Bloom for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Bloom’s Billion-Dollar AI Deal Gets A Brutal Welcome | Trefistrefis.com · Jul 2026
Gaia Learning raises GBP £400,000 for Bloom platformitbrief.co.uk · Jul 2026Frequently asked questions
- What does Bloom do?
- Bloom is an investment advisory and brokerage platform that helps individuals build wealth through stock investing, including fractional shares. The company offers advisory services to U.S. residents with brokerage accounts powered by Alpaca Securities.
- Who founded Bloom?
- Bloom was founded by Sam Yang in 2021.
- Who are Bloom's investors?
- Bloom's investors include Contrary, Position Ventures, Rocketship.vc, Samsung Next, Y Combinator, Oaktree.
- Where is Bloom headquartered?
- Bloom is headquartered in San Francisco, US.







