Ballpark

Ballpark provides a product, brand and consumer research platform that lets teams run surveys, self-guided studies, live interviews, and website or prototype tests from a single tool. Study types include open and closed questions, multiple choice, rating scales, image preference tests, interactive tasks, copy and creative testing, and text, audio or video responses. Websites can be tested by URL without plugins or JavaScript snippets, and a Figma integration allows prototype testing with click tracking, goal conversions, path views, heatmaps, metrics and bounce rates.

AI features run through the platform: an AI interviewer that conducts many interviews simultaneously and adapts with follow-up questions in real time; automatically generated research reports drawn from multiple-choice answers and verbal feedback; curated highlight reels of participant video; and "Coach," an AI research assistant that analyses and compares data across a workspace, extracts insights on demand and helps set up studies. Real-time summary views aggregate results for sharing across teams.

Participant recruitment is offered as a separate add-on drawing on a stated panel of about 3 million global testers, with more than 200 targeting options covering attributes such as country, employment status, industry, household income, pets, health, hobbies and service usage. Customers can also bring their own participants at no additional cost. The company positions the platform around "democratising research," including unlimited team members on every plan.

Business model

Software-as-a-service sold to companies on enterprise plans, with a 14-day free trial requiring no credit card. Two packages are offered: Enterprise Platform, for teams running studies themselves, priced by volume of studies with unlimited users and unlimited responses across survey, self-guided and live interview study types, plus AI study creation, training, onboarding and research services support; and Enterprise Managed (also positioned for agencies), which adds managed study creation and deployment, custom B2B and B2C participant sourcing and expert review and validation of data before delivery. Participant recruitment from Ballpark's panels is priced separately as an add-on starting at $1 per credit/minute; using one's own participants carries no extra charge.

Subscription contracts for the Enterprise Platform and Enterprise Managed tiers, sold via demo and sales contact rather than self-serve list pricing, supplemented by usage-based participant recruitment credits starting at $1 per credit/minute.

Traction

The website cites a participant pool of over 3 million testers and results delivered within 60 minutes, and features named customer references from Soldo, Vodafone, FEVO, Glean and Trade Me describing shortened project timelines, faster access to user insights and research-backed decision making.