Athletic Brewing Holdings, LLC
Milford, US · Founded 2021 · Connecticut LLC · 2 known investors
Athletic Brewing Company produces and sells non-alcoholic craft beer, including IPAs, lagers, sours, and radlers, through direct-to-consumer online sales. Its lineup covers styles such as Run Wild IPA, Upside Dawn golden ale, and rotating limited and cocktail-inspired brews.
Founders & leadership
Athletic Brewing Holdings, LLC was founded in 2021 by William Shufelt and John Walker.
WS
William ShufeltManager, Chief Executive Officer of the Issuer
JW

John WalkerinCo-founder
Board
AF
Alyssa FerenzBoard director
HS
Harry SchwefelBoard director
TB
Timothy BarakettBoard director
HD
Harrison DiGiaBoard director
DL
Dylan LissetteBoard director
CL
Caroline LevyBoard director
JW
Justin WhitmoreBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$305.2M disclosed across 12 of 13 rounds · 2017–2024
▶$68MraisedAug 2024 · 8 investors · OtherRule 506(b)
▶$68MraisedAug 2024 · 8 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Alyssa FerenzDirector
- Harry SchwefelDirector
- William ShufeltExecutive Officer, Director, Promoter
- John WalkerDirector
- Dylan LissetteDirector
- Timothy BarakettDirector
- Caroline LevyDirector
- Justin WhitmoreDirector
- Harrison DiGiaDirector
- Offering amount
- $68M
- Amount sold
- $68M
- First sale
- Aug 2024
- Incorporated
- Limited Liability Company, Delaware, 2021
- Federal exemptions
- 06b
▶$9.1MraisedMar 2023 · 17 investors · OtherRule 506(b)
▶$9.1MraisedMar 2023 · 17 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Justin WhitmoreDirector
- Harry SchwefelDirector
- Alyssa FerenzDirector
- William ShufeltExecutive Officer, Director
- Dylan LissetteDirector
- Timothy BarakettDirector
- Offering amount
- $9.1M
- Amount sold
- $9.1M
- First sale
- Jan 2023
- Incorporated
- Limited Liability Company, Delaware, 2021
- Federal exemptions
- 06b
▶$75.5MraisedNov 2022 · 26 investors · OtherRule 506(b)
▶$75.5MraisedNov 2022 · 26 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- William ShufeltExecutive Officer, Director
- Harry SchwefelDirector
- Alyssa FerenzDirector
- Dylan LissetteDirector
- Timothy BarakettDirector
- Offering amount
- $75.5M
- Amount sold
- $75.5M
- First sale
- Nov 2022
- Incorporated
- Limited Liability Company, Delaware, 2021
- Federal exemptions
- 06b
▶$25.4MraisedOct 2022 · 25 investors · OtherRule 506(b)
▶$25.4MraisedOct 2022 · 25 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Dylan LissetteDirector
- Timothy BarakettDirector
- William ShufeltExecutive Officer, Director
- Harry SchwefelDirector
- Alyssa FerenzDirector
- Offering amount
- $25.4M
- Amount sold
- $25.4M
- First sale
- Apr 2022
- Incorporated
- Limited Liability Company, Delaware, 2021
- Federal exemptions
- 06b
▶Undisclosed amountofferedOct 2022 · 2 investors · OtherRule 506(b)
▶Undisclosed amountofferedOct 2022 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Dylan LissetteDirector
- Harry SchwefelDirector
- Alyssa FerenzDirector
- William ShufeltExecutive Officer, Director
- Timothy BarakettDirector
- First sale
- Aug 2022
- Incorporated
- Limited Liability Company, Delaware, 2021
- Federal exemptions
- 06b
▶$25MraisedNov 2021 · 18 investors · OtherRule 506(b)
▶$25MraisedNov 2021 · 18 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- William ShufeltExecutive Officer, Director
- Timothy BarakettDirector
- Harry SchwefelDirector
- Alyssa FerenzDirector
- Dylan LissetteDirector
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Sep 2021
- Incorporated
- Limited Liability Company, Delaware, 2021
- Federal exemptions
- 06b
▶$11.6MraisedJul 2021 · 7 investors · OtherRule 506(b)
▶$11.6MraisedJul 2021 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Dylan LissetteDirector
- Timothy BarakettDirector
- William ShufeltExecutive Officer, Director
- Alyssa FerenzDirector
- Harry SchwefelDirector
- Offering amount
- $11.6M
- Amount sold
- $11.6M
- First sale
- Jun 2021
- Incorporated
- Limited Liability Company, Delaware, 2021
- Federal exemptions
- 06b
▶$50MraisedMay 2021 · 41 investors · OtherRule 506(b)
▶$50MraisedMay 2021 · 41 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Timothy BarakettDirector
- Dylan LissetteDirector
- William ShufeltExecutive Officer, Director
- Harry SchwefelDirector
- Alyssa FerenzDirector
- Offering amount
- $50M
- Amount sold
- $50M
- First sale
- Mar 2021
- Incorporated
- Limited Liability Company, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapInstacart2671 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
DoorDash1452 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
VinePair1249 shared keywordsVinePair is an online media outlet publishing news, guides, and editorial coverage about wine, beer, spirits, and other alcoholic beverages for drinks enthusiasts and industry followers.
TapHunter1045 shared keywordsTapHunter helps consumers discover local bars, restaurants, tasting rooms, and bottle shops and see what beer, spirits, wine, and cocktails are available before visiting, with features to track drinks and follow favorites. It also offers tools for beverage businesses to manage their drink menus and beverage programs.
Companies competing with Athletic Brewing Holdings, LLC for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Athletic Brewing Holdings, LLC do?
- Athletic Brewing Company produces and sells non-alcoholic craft beer, including IPAs, lagers, sours, and radlers, through direct-to-consumer online sales. Its lineup covers styles such as Run Wild IPA, Upside Dawn golden ale, and rotating limited and cocktail-inspired brews.
- Who founded Athletic Brewing Holdings, LLC?
- Athletic Brewing Holdings, LLC was founded by William Shufelt, John Walker in 2021.
- Who are Athletic Brewing Holdings, LLC's investors?
- Athletic Brewing Holdings, LLC's investors include Connecticut Innovations, General Atlantic.
- How much funding has Athletic Brewing Holdings, LLC raised?
- Athletic Brewing Holdings, LLC has disclosed $305.2M raised across 12 of its 13 known rounds.
- Where is Athletic Brewing Holdings, LLC headquartered?
- Athletic Brewing Holdings, LLC is headquartered in Milford, US.

