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Ask Nicely
Portland, US · Founded 2018 · Delaware corporation · 56 employees on LinkedIn · 8 known investors
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AskNicely provides a customer experience management platform that helps service businesses capture customer feedback and motivate teams to take action on insights. The platform targets frontline customer-facing teams to drive business growth through improved customer experiences.
Founders & leadership
Ask Nicely was founded in 2018 by Aaron Ward.
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Aaron WardCo-founder & Board MemberAaron Ward founded AskNicely, a customer experience management platform for service businesses, and co-founded Huckleberry, which develops AI-powered executive coaching software. A New Zealand-based entrepreneur, he focuses on making professional development and workplace recognition accessible to frontline workers and underrepresented groups.
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Tony WardChief Executive OfficerTony Ward previously served as Chief Revenue Officer at Go1 and led Xero's Americas division, where he nearly doubled subscribers and revenue; he also held leadership roles at Microsoft, Dropbox, LinkedIn, and SurveyMonkey focused on sales and team scaling, and represented Canada as a competitive cyclist before transitioning to technology.
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Reagan NicklChief Commercial OfficerReagan Nickl is Chief Commercial Officer at AskNicely, a customer experience management platform for service businesses. He brings over twelve years of go-to-market leadership across sales, customer success, and partnerships, with experience scaling teams across North America, Europe, New Zealand, and offshore operations.
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Sharon BabkesChief Financial OfficerA CPA with over 20 years in finance leadership, she has held positions across SaaS, technology, professional services, and entertainment sectors, with expertise in M&A transactions, operational efficiency, and team scaling.
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Brian FravelVP of MarketingBrian Fravel has held marketing leadership roles at large enterprises and growth-stage technology companies, including cybersecurity startups, with expertise in B2B demand generation, product marketing, and team leadership.
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Jolene SmithVP of People and CultureVP of People and Culture at AskNicely, Jolene Smith brings over 15 years of human resources experience spanning strategy, employee development, and organizational management across multiple domains including recruiting, training, benefits administration, and HR technology implementation.
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Vlad PashchenkoVP of Product and EngineeringVlad Pashchenko is VP of Product and Engineering at AskNicely, a customer experience management platform for service businesses. He has 12 years of product leadership experience across SaaS and technology companies.
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John BallingerFounder
Board
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Michael CardenBoard director
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Abhishek SharmaBoard director
Investors · 8
Blackbird Ventureslisted by Blackbird VenturesSydney · $149K – $60Mvia Niki Scevak · board
How we know: Blackbird Ventures's portfolio page · board seat on SEC Form D · open dataset · 5k.vc investor directory · Not right? Tell us
Enterprise Angelslisted by Enterprise AngelsTauranga
How we know: Enterprise Angels's portfolio page · Not right? Tell us
Icehouse Ventureslisted by Icehouse VenturesAuckland · $120K – $2.4M
How we know: Icehouse Ventures's portfolio page · funding news · Not right? Tell us
NZ Growth Capital Partnerslisted by NZ Growth Capital PartnersAuckland
How we know: NZ Growth Capital Partners's portfolio page · Not right? Tell us
Five Elms CapitalreportedKansas City · $15M – $150M
How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$20M disclosed across 1 round · 2021
▶$20MraisedDec 2021 · 5 investors · Other TechnologyRule 506(b)
▶$20MraisedDec 2021 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael CardenDirector
- Niki ScevakDirector
- Abhishek SharmaDirector
- Aaron WardExecutive Officer, Director
- Ryan MandlDirector
- Offering amount
- $20M
- Amount sold
- $20M
- First sale
- Dec 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
4 people who came through Ask Nicely went on to found or lead other companies.
Related companies · 9
QualtricsQualtrics is an experience management platform that lets organizations collect, analyze, and manage survey, ticket, and contact data with built-in security and compliance controls. It offers features such as sensitive data redaction, GDPR erasure handling, single sign-on and multi-factor authentication, project approval workflows, and admin reporting for enterprise customers.
Zendesk New YorkThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
SurveySparrowSurveySparrow is an omnichannel experience management platform built around conversational, chat-style surveys designed to increase response rates. It offers feedback and survey tools for businesses to collect and act on customer and employee feedback.
SurveyMonkeySurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.
ContentsquareContentsquare offers a digital experience analytics platform that uses AI to help teams understand customer behavior across websites and apps through heatmaps, zoning analysis, journey mapping, and session insights. It serves marketing, analytics, and e-commerce teams looking to improve engagement, conversion, and retention.
Help ScoutHelp Scout builds a customer communication platform for growing businesses that want to provide personalized support at scale. The software powers customer-facing teams across organizations of all sizes, enabling them to manage incoming customer conversations while maintaining a people-centric approach to customer service.
Sprinklr, Inc.Sprinklr provides an AI-native customer experience platform that manages feedback, customer interactions, and contact center operations across multiple channels. The platform serves large enterprises by automating feedback analysis, conversational analytics, quality management, and social listening to improve customer satisfaction and agent performance.
CustomergaugeCustomerGauge builds customer feedback software based on the Net Promoter System, giving front-line staff real-time feedback and giving executives account-level insights to find growth opportunities across their customer portfolios. It serves enterprises, including CPG and B2B accounts, and also provides NPS benchmarking reports, certification, and professional services.
TalkdeskTalkdesk is a cloud-based customer experience platform that enables organizations to optimize contact center operations, improve agent efficiency, and deliver customer service at scale. The platform serves enterprises across multiple industries seeking to automate and enhance customer interactions.
Companies working in the same space as Ask Nicely.
Frequently asked questions
- What does Ask Nicely do?
- AskNicely provides a customer experience management platform that helps service businesses capture customer feedback and motivate teams to take action on insights. The platform targets frontline customer-facing teams to drive business growth through improved customer experiences.
- Who founded Ask Nicely?
- Ask Nicely was founded by Aaron Ward in 2018.
- Who are Ask Nicely's investors?
- Ask Nicely's investors include Angel HQ, Arc Angels, Blackbird Ventures, Enterprise Angels, Icehouse Ventures, NZ Growth Capital Partners, Five Elms Capital, Nexus Venture Partners.
- How much funding has Ask Nicely raised?
- Ask Nicely has disclosed $20M raised across 1 round.
- Where is Ask Nicely headquartered?
- Ask Nicely is headquartered in Portland, US.