Fundraising Fox

Appcues

Boston, US · 1 known investors

appcues.com

Appcues is a customer engagement platform that lets marketing and product teams publish in-app content, surveys, and multi-step guides to onboard and engage users. It serves product and marketing teams building in-app customer journeys.

Developer ToolsMarketing TechSaaS

Founders & leadership

JN
Jackson NoelCo-founder
JKJonathan Kim
Jonathan KimCo-founder
SC
Samuel ClemensNamed on SEC filing
R
Ryan
K
KristenMarketing Leader
B
BerniProduct Leader
C
ChrisEngineering Leader
K
KaitieSales Leader
D
DanCustomer Success Leader
C
CailinPeople Leader
J
JohnFinance & Operations Leader

Board

ML
Marc LedermanBoard director

Investors · 1

Reported raises · per SEC filings

Form D private placements

$30.8M disclosed across 1 round · 2021

$30.8MraisedJan 2022 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jackson NoelExecutive Officer, Director
  • Samuel ClemensDirector
  • Marc LedermanDirector
  • Timothy GuleriDirector
  • Jonathan KimExecutive Officer, Director
Offering amount
$34.2M
Amount sold
$30.8M
First sale
Dec 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 10

by search overlap
Userpilot1400 shared keywordsUserpilot is a no-code product growth platform that lets product, UX, and customer success teams create in-app experiences, track product usage and feature adoption, run session replays, and collect user feedback. It serves SaaS companies and enterprises pursuing product-led growth.
Userguiding1027 shared keywordsUserGuiding provides a no-code platform for building in-app onboarding flows, product tours, and self-service experiences aimed at improving product adoption. It is built for product teams looking to drive user engagement and revenue growth through self-service.
Contentsquare715 shared keywordsContentsquare offers a digital experience analytics platform that uses AI to help teams understand customer behavior across websites and apps through heatmaps, zoning analysis, journey mapping, and session insights. It serves marketing, analytics, and e-commerce teams looking to improve engagement, conversion, and retention.
Launchnotes699 shared keywordsLaunchNotes is a platform that connects product feedback, roadmap, and release communication so stakeholders know what is shipping and why it matters. It is used by product teams to communicate product releases to customers and internal go-to-market teams.
Chameleon627 shared keywordsChameleon builds no-code software that personalizes user experience within products by adapting to individual user journeys. It helps teams reduce user friction through guided experiences without requiring code.
Productplan614 shared keywordsProductPlan is a product management platform that combines strategic roadmapping with AI-powered customer and market research. It serves product teams across SaaS, financial services, insurance, retail, manufacturing, and government sectors who need to align cross-functional stakeholders around a shared product plan informed by customer evidence.
Atlassian591 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.
Zendesk560 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Amplitude527 shared keywordsAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
LogRocket520 shared keywordsLogRocket provides session replay, product analytics, and AI-powered issue detection for web and mobile applications. The platform helps product teams understand user behavior, identify technical and UX problems, and monitor frontend performance.

Companies competing with Appcues for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Appcues do?
Appcues is a customer engagement platform that lets marketing and product teams publish in-app content, surveys, and multi-step guides to onboard and engage users. It serves product and marketing teams building in-app customer journeys.
Who founded Appcues?
Appcues was founded by Jackson Noel, Jonathan Kim.
Who are Appcues's investors?
Appcues's investors include Sierra Ventures.
How much funding has Appcues raised?
Appcues has disclosed $30.8M raised across 1 round.
Where is Appcues headquartered?
Appcues is headquartered in Boston, US.