Chameleon
Vancouver, CA · Founded 2015 · 114 employees on LinkedIn · 4 known investors
Find your way into Chameleon
589 people in our graph share verified history with the Chameleon team — schools, employers, funds. One of them is your warm intro.
Hannah Sealunlockedknows Pulkit Agrawal · together at University of Cambridge (overlapped)
×8knows the team · via University of Cambridge
knows the team · via Shell
×2knows the team · via Booz & Company
Chameleon builds no-code software that personalizes user experience within products by adapting to individual user journeys. It helps teams reduce user friction through guided experiences without requiring code.
Founders & leadership
Chameleon was founded in 2015 by Pulkit Agrawal and Brian Norton.
PA
Pulkit AgrawalinPulkit Agrawal is founder and CEO of Chameleon, a no-code platform that enables teams to create personalized user onboarding experiences and guided product tours without engineering resources.
BN
Brian NortoninFounder
SN-(1).png)
Shannon NortoninFounder
Investors · 4
Funding
SEC filings, press & company announcements$13M disclosed across 1 round · 2022
- $13MSeries ASep 2022 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 10
by search overlap
Userpilot892 shared keywordsUserpilot is a no-code product growth platform that lets product, UX, and customer success teams create in-app experiences, track product usage and feature adoption, run session replays, and collect user feedback. It serves SaaS companies and enterprises pursuing product-led growth.
Userguiding651 shared keywordsUserGuiding provides in-product changelog and feature announcement tools that help teams communicate updates to users with built-in feedback collection. The platform enables creation of branded changelog pages, emoji reactions, and automated notifications to keep users informed of product changes.
Appcues627 shared keywordsAppcues is a customer engagement platform that lets marketing and product teams publish in-app content, surveys, and multi-step guides to onboard and engage users. It serves product and marketing teams building in-app customer journeys.
Launchnotes514 shared keywordsLaunchNotes is a platform that connects product feedback, roadmap, and release communication so stakeholders know what is shipping and why it matters. It is used by product teams to communicate product releases to customers and internal go-to-market teams.
Productplan471 shared keywordsProductPlan is a platform that combines customer research, AI-powered feedback synthesis, and product roadmapping for product teams. It enables teams to gather intelligence from surveys, auto-moderated discussions, and stakeholder input, then connect that evidence directly to roadmap decisions.
Contentsquare461 shared keywordsContentsquare offers a digital experience analytics platform that uses AI to help teams understand customer behavior across websites and apps through heatmaps, zoning analysis, journey mapping, and session insights. It serves marketing, analytics, and e-commerce teams looking to improve engagement, conversion, and retention.
Atlassian423 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.
Amplitude397 shared keywordsAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
LogRocket358 shared keywordsLogRocket provides session replay, product analytics, and AI-powered issue detection for web and mobile applications. The platform helps product teams understand user behavior, identify technical and UX problems, and monitor frontend performance.
Airfocus320 shared keywordsairfocus makes product management software that helps product teams manage work and roadmaps, align across teams, and connect strategy to execution. Founded in 2017 in Hamburg, it was acquired by Lucid Software in February 2025.
Companies competing with Chameleon for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Chameleon do?
- Chameleon builds no-code software that personalizes user experience within products by adapting to individual user journeys. It helps teams reduce user friction through guided experiences without requiring code.
- Who founded Chameleon?
- Chameleon was founded by Pulkit Agrawal, Brian Norton in 2015.
- Who are Chameleon's investors?
- Chameleon's investors include True Ventures, Matrix, Vast Ventures, Very Serious Ventures.
- How much funding has Chameleon raised?
- Chameleon has disclosed $13M raised across 1 round.
- Where is Chameleon headquartered?
- Chameleon is headquartered in Vancouver, CA.