Sound Commerce
Seattle, US · Founded 2018 · 2 known investors
Reactor is a low-code data platform that connects, models, and delivers governed data products directly into warehouses such as Snowflake, BigQuery, Databricks, and AWS. Originally built inside SoundCommerce for retail and commerce data and acquired by Stelao in 2026, it targets analytics, operations, and AI teams that need clean, modeled data without heavy engineering.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS
Founders & leadership
Sound Commerce was founded in 2018 by Eric Best.
EB
Eric BestFounder
EM
Eric MattsonNamed on SEC filing
Board
JF
Joseph FloydBoard director
NS
Neil SequeriaBoard director
AR
Investors · 2
Reported raises · per SEC filings
Form D private placements$37.6M disclosed across 4 rounds · 2019–2025
▶$1.7MraisedFeb 2025 · 9 investors · Other TechnologyRule 506(b)
▶$1.7MraisedFeb 2025 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joseph FloydDirector
- Neil SequeriaDirector
- Eric BestExecutive Officer, Director
- Offering amount
- $2.5M
- Amount sold
- $1.7M
- First sale
- Feb 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$14.4MraisedAug 2021 · 10 investors · Other TechnologyRule 506(b)
▶$14.4MraisedAug 2021 · 10 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Neil SequeriaDirector
- Eric T BestExecutive Officer, Director
- Joseph FloydDirector
- Offering amount
- $14.4M
- Amount sold
- $14.4M
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$15MraisedFeb 2021 · 3 investors · Other TechnologyRule 506(b)
▶$15MraisedFeb 2021 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Eric T BestExecutive Officer, Director
- Offering amount
- $15M
- Amount sold
- $15M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$6.5MraisedJun 2019 · 19 investors · Other TechnologyRule 506(b)
▶$6.5MraisedJun 2019 · 19 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Eric T BestExecutive Officer, Director
- Eric MattsonDirector
- Alex RubalcavaDirector
- Offering amount
- $6.5M
- Amount sold
- $6.5M
- Minimum investment
- $25K
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Sound Commerce do?
- Reactor is a low-code data platform that connects, models, and delivers governed data products directly into warehouses such as Snowflake, BigQuery, Databricks, and AWS. Originally built inside SoundCommerce for retail and commerce data and acquired by Stelao in 2026, it targets analytics, operations, and AI teams that need clean, modeled data without heavy engineering.
- Who founded Sound Commerce?
- Sound Commerce was founded by Eric Best in 2018.
- Who are Sound Commerce's investors?
- Sound Commerce's investors include DCM Ventures, Homebrew.
- How much funding has Sound Commerce raised?
- Sound Commerce has disclosed $37.6M raised across 4 rounds.
- Where is Sound Commerce headquartered?
- Sound Commerce is headquartered in Seattle, US.