Fundraising Fox

Sound Commerce

Seattle, US · Founded 2018 · 9 employees on LinkedIn · 2 known investors

Find your way into Sound Commerce

17 people in our graph share verified history with the Sound Commerce team — schools, employers, funds. One of them is your warm intro.

Matt McIlwainunlockedknows Eric Best · together at Amperity
knows the team · via Amperity
×10knows the team · via Seattle Pacific University

Reactor is a low-code data platform that connects, models, and delivers governed data products directly into warehouses such as Snowflake, BigQuery, Databricks, and AWS. Originally built inside SoundCommerce for retail and commerce data and acquired by Stelao in 2026, it targets analytics, operations, and AI teams that need clean, modeled data without heavy engineering.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS

Founders & leadership

Sound Commerce was founded in 2018 by Eric Best.

EBEric Best
Eric BestinFounderEric Best founded and led multiple companies through growth and liquidity events, including cash exits to Amazon and Liberty Interactive. His background spans data cloud infrastructure, SaaS, and digital commerce, with experience in public company operations and board governance.
EM
Eric MattsonNamed on SEC filing

Board

JF
Joseph FloydBoard director
NS
Neil SequeriaBoard director
ARAlex Rubalcava
Alex Rubalcavain𝕏Board directorManaging Partner at Amplify.LA

Investors · 2

DCM VenturesMenlo Park · $250K – $15M
HomebrewBurlingame · $100K – $500K

Reported raises · per SEC filings

Form D private placements

$37.6M disclosed across 4 rounds · 2019–2025

▶$1.7MraisedFeb 2025 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joseph FloydDirector
  • Neil SequeriaDirector
  • Eric BestExecutive Officer, Director
Offering amount
$2.5M
Amount sold
$1.7M
First sale
Feb 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$14.4MraisedAug 2021 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Neil SequeriaDirector
  • Eric T BestExecutive Officer, Director
  • Joseph FloydDirector
Offering amount
$14.4M
Amount sold
$14.4M
First sale
Aug 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$15MraisedFeb 2021 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Eric T BestExecutive Officer, Director
Offering amount
$15M
Amount sold
$15M
First sale
Jan 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.5MraisedJun 2019 · 19 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Eric T BestExecutive Officer, Director
  • Eric MattsonDirector
  • Alex RubalcavaDirector
Offering amount
$6.5M
Amount sold
$6.5M
Minimum investment
$25K
First sale
Jun 2019
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Sound Commerce do?
Reactor is a low-code data platform that connects, models, and delivers governed data products directly into warehouses such as Snowflake, BigQuery, Databricks, and AWS. Originally built inside SoundCommerce for retail and commerce data and acquired by Stelao in 2026, it targets analytics, operations, and AI teams that need clean, modeled data without heavy engineering.
Who founded Sound Commerce?
Sound Commerce was founded by Eric Best in 2018.
Who are Sound Commerce's investors?
Sound Commerce's investors include DCM Ventures, Homebrew.
How much funding has Sound Commerce raised?
Sound Commerce has disclosed $37.6M raised across 4 rounds.
Where is Sound Commerce headquartered?
Sound Commerce is headquartered in Seattle, US.