Alana
DefunctYC S19Mexico City, MX · Founded 2017 · 14 employees · 5 known investors
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Alana provides workforce management software for mid-sized and large companies in Latin America, with features for shift scheduling, attendance tracking with location verification, health and safety documentation, performance evaluation, and career development.
Also known as Alana Jobs
Founders & leadership· Y Combinator alumni (S19)
Alana was founded in 2017 by Daniel Bernardez, Rafael León, and Ignacio Martinez.
Investors · 5
Company profile
researched Aug 2026Alana was a Mexican software company that built an HR-focused ERP for mid-sized and large employers in Latin America, positioned as staff management software for retail, manufacturing and hospitality sectors. Its platform was organized into modules covering shift and calendar planning for staff, employee check-in and check-out using geolocation and facial recognition, health and safety reporting and record-keeping, performance management, and career planning.
The company was founded in 2017 and was based in Mexico City. It participated in Y Combinator's Summer 2019 batch and had a team size of 14. Alana is categorized as a SaaS, B2B business. The company ceased operations after roughly four years, with a post-mortem published in March 2022 by co-founder and CEO Ignacio Martínez describing the lessons from the shutdown.
Business model
Alana sold business-to-business SaaS, delivering HR and workforce administration functionality as a modular platform to employer organizations rather than to individual workers.
Latest developments
As of the March 2022 post-mortem interview with co-founder and CEO Ignacio Martínez, Alana had shut down; Y Combinator lists the company's status as inactive.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Alana operated in the Latin American HR technology segment, serving shift-based industries; it was a Y Combinator Summer 2019 company and did not reach sustained operation, closing after about four years.
Technology
The product combined shift and calendar planning, attendance capture using geolocation and facial recognition for check-in/check-out, health and safety incident reporting and records, performance management, and career planning modules within a single HR-oriented ERP.
Go-to-market
Mid-sized and large companies in Latin America, with an emphasis on retail, manufacturing and hospitality operations that manage shift-based workforces.
Geography
Headquartered in Mexico City, Mexico, with a stated focus on customers across Latin America.
History
Founded in 2017 by Daniel Bernardez, Rafael León and Ignacio Martínez, Alana joined Y Combinator's Summer 2019 batch and grew to a team of 14. After a period the founders described as four years of ups and downs, the company was wound down, and co-founder and CEO Ignacio Martínez published an account of the closure in March 2022.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsA Startupeable post-mortem published on 2022-03-14 recounts, via co-founder and CEO Ignacio Martínez, the decision to shut down Alana after four years; Y Combinator lists the company as Inactive.
Alana took part in Y Combinator's Summer 2019 batch; the company is listed on YC's site as a SaaS/B2B staff management software company based in Mexico City.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- Alana Jobs - YouTubeyoutube.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Alana do?
- Alana was a Mexico City-based HR software company offering staff management tools for retail, manufacturing and hospitality.
- Who founded Alana?
- Alana was founded by Daniel Bernardez, Rafael León, Ignacio Martinez in 2017.
- Who are Alana's investors?
- Alana's investors include FJ Labs, Y Combinator, Dila Capital, Index Ventures, Teachers' Venture Growth.
- Where is Alana headquartered?
- Alana is headquartered in Mexico City, MX.