アグリメディア

株式会社アグリメディア (Agrimedia) is a Tokyo-based company founded in April 2011 that builds businesses across Japan's agriculture sector under the vision of increasing the number of people connected to farming. Its activities are organised into three customer segments: consumer-facing services (the "シェア畑" (Share Hatake) supported rental-allotment farms, harvest and farm-experience programs, and produce retail/food operations), producer-facing services (the agriculture-specialised recruitment service "あぐりナビ" (Agri Navi), large-farmland introductions and support for adopting agricultural services), and corporate/government services (consulting, facility operation, and recruitment and successor-securing support).

The company operates physical facilities on behalf of local governments and property owners, including the michi-no-eki roadside station in Kiyokawa Village, Kanagawa (indicated-manager contract from April 2018), Kiyasse Hanyu in Hanyu City, Saitama (from April 2023), and rooftop rental vegetable gardens at commercial and mixed-use properties such as Kuramae JP Terrace and a Kanagawa shopping centre. It also runs an in-house think tank, アグリメディア研究所, publishing research and interviews on Japanese agriculture, and holds a fee-charging employment placement licence (13-ユ-309574).

As of the end of March 2026 the company reported 624 employees, of whom 129 were full-time regular staff, and capital of 832.77 million yen including reserves. It is led by representative director 諸藤貴志, with 渡部峻介 as director and outside directors from アルー and スローガン.

Founding story

Agrimedia was established in April 2011 with the aim of developing Japanese agriculture. According to the CEO's message, the founding team conducted extensive interviews with working farmers to understand conditions on the ground, hearing frequent comments such as "I don't want my children to take over" and "it isn't profitable anymore," while also encountering a minority of producers taking a proactive approach and finding substantial interest in agriculture among urban residents. The company concluded that the sector's problems were large but that change was underway, and positioned itself to pursue impact across the industry.

Business model

Agrimedia earns revenue from multiple lines: subscription-style rental of supported allotment plots to urban residents on land sourced from suburban landowners; paid recruitment advertising and placement for farms and agriculture-related companies through Agri Navi (it holds a fee-charging employment placement licence); commissioned operation of public facilities such as roadside stations and training academies; and consulting and contracted projects for national ministries, prefectures, municipalities and corporations entering agriculture. Farm-experience programs and produce sales/food service provide additional consumer revenue.

Fees from rental farm subscribers, recruitment advertising and placement fees from producers and agriculture-related employers, management/consignment fees from local governments and property owners for facility and farm operation, and consulting fees from corporate and public-sector clients.

Traction

Share Hatake grew from 93 farms in late 2019 to 98 farms in early 2021 and passed 100 farms in April 2021, spanning the Tokyo metropolitan area, Kansai and Kyushu. Agri Navi registered members grew from about 50,000 (2019) to more than 70,000 by March 2021, with client farms rising from roughly 4,200 to 4,800 nationwide. The company reported new Share Hatake contracts doubling year on year and Agri Navi registrations up about 40% during the COVID-19 period. Headcount reached 624 (129 permanent) as of the end of March 2026. Recruiting events have drawn scale: a regional あぐりナビ就活FES. edition featured 133 exhibitors and 629 attendees, with 93% of participants saying they were considering employment in agriculture.

Latest developments

In April 2026 Agrimedia was awarded a Ministry of Agriculture, Forestry and Fisheries commissioned project on aggregating farmland information and analysing entry plans for farmers coming from outside a region; in June 2026 it announced the selection of six municipalities across five prefectures (Nagano, Shimane, Fukushima, Gifu, Hyogo) for support in attracting agricultural corporations and began providing farmland information for corporate entrants. It continued expanding recruiting events, holding the あぐりナビ就活FES. joint briefing on 20 June 2026 with about 40 exhibitors and cooperation from Vivid Garden, and an on-campus agriculture and food career event at Setsunan University in August 2026. In November 2025 it reported that its Public Partnership Division, established six months earlier, had worked with eight municipalities on farmland consolidation and successor-securing support, and in October 2025 it opened a Hokkaido office. Recent consumer projects include contracted operation of a rooftop rental garden at the Kuramae JP Terrace complex and planter-type gardens at a park in Taito-ku, Tokyo.