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Accoil

Founded 2023 · 7 employees on LinkedIn · 2 known investors

Find your way into Accoil

141 people in our graph share verified history with the Accoil team — schools, employers, funds. One of them is your warm intro.

Esther Gilmoreunlockedknows Simon Herd · together at University of Melbourne (overlapped)
×4knows the team · via University of Melbourne
×3knows the team · via MiniMBA
×2knows the team · via Deacons
×2knows the team · via La Trobe University

Accoil is a customer engagement analytics platform for B2B SaaS teams, providing account-level engagement scores, activation insights, and signals that show which accounts are at risk, ready to grow, or stuck in onboarding. It targets post-sales and go-to-market teams (customer success, product, support, sales, and marketing) with priced-per-Monthly-Active-Account guidance rather than dashboards.

Founders & leadership

Accoil was founded in 2023 by Kate Caldecott, Peter Preston, and Simon Herd.

KCKate Caldecott
Kate CaldecottinCOO & Co-FounderKate Caldecott co-founded ThinkTilt, a retention signal system for B2B SaaS that achieved sub-3% churn before the company's acquisition by Atlassian in 2021; she subsequently worked on partner and engagement programs at Atlassian. She is now co-founder and COO of Accoil, a customer engagement analytics platform for B2B SaaS go-to-market teams.
PPPeter Preston
Peter PrestoninCo-CEO & Co-FounderPeter Preston co-founded Accoil after building a retention signal system at ThinkTilt, which was acquired by Atlassian in 2021. He works on customer engagement analytics for B2B SaaS companies, focusing on account-level insights and retention signals.
SHSimon Herd
Simon HerdinCo-CEO & Co-FounderHe previously served as principal product manager at Atlassian, where he worked on Jira integration, and co-founded ThinkTilt, which was acquired by Atlassian in 2021; he also founded SmartyGrants, a grants management platform, in 2009.

Investors · 2

Competitors · 10

by search overlap
Amplitude24 shared keywordsAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
Gainsight22 shared keywordsGainsight provides a customer intelligence platform for revenue and sales teams that helps identify and prevent revenue leakage, optimize renewal processes, and identify expansion opportunities within existing customer bases. The product uses machine learning to forecast renewals and automate renewal workflows for enterprise software customers.
Userpilot22 shared keywordsUserpilot is a no-code product growth platform that lets product, UX, and customer success teams create in-app experiences, track product usage and feature adoption, run session replays, and collect user feedback. It serves SaaS companies and enterprises pursuing product-led growth.
PostHog19 shared keywordsPostHog is a product analytics and data platform offering multiple integrated tools for product engineers, including analytics, experimentation, and customer data management. The platform serves engineering teams and startups who need comprehensive product insights without switching between multiple vendors.
Mixpanel18 shared keywordsMixpanel provides analytics software for marketing teams to track user behavior, measure campaign performance, and prove return on investment across channels.
ChurnZero17 shared keywordsChurnZero provides customer success software with embedded AI agents that automate tasks such as onboarding, risk detection, and account growth for customer success teams. It targets B2B customer success and revenue retention use cases, helping teams protect revenue and increase customer lifetime value.
Statsig16 shared keywordsStatsig provides a feature management and experimentation platform that enables teams to control software releases through gradual rollouts and A/B testing. The platform serves product and engineering teams building and shipping software applications.
Vitally15 shared keywordsVitally builds a customer success platform that combines productivity tools with real-time customer data from integrated systems. The platform is designed for Customer Success teams to identify and act on opportunities to help their customers succeed.
Userguiding14 shared keywordsUserGuiding provides in-product changelog and feature announcement tools that help teams communicate updates to users with built-in feedback collection. The platform enables creation of branded changelog pages, emoji reactions, and automated notifications to keep users informed of product changes.
Velaris14 shared keywordsVelaris is a customer success platform for mid-market and enterprise B2B SaaS companies that combines AI capabilities with a proprietary context graph to track customer data, usage, and engagement signals. The platform enables customer success teams to monitor accounts, automate workflows, and predict outcomes through AI-powered insights.

Companies competing with Accoil for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Accoil do?
Accoil is a customer engagement analytics platform for B2B SaaS teams, providing account-level engagement scores, activation insights, and signals that show which accounts are at risk, ready to grow, or stuck in onboarding. It targets post-sales and go-to-market teams (customer success, product, support, sales, and marketing) with priced-per-Monthly-Active-Account guidance rather than dashboards.
Who founded Accoil?
Accoil was founded by Kate Caldecott, Peter Preston, Simon Herd in 2023.
Who are Accoil's investors?
Accoil's investors include Atlassian Ventures, QIC Ventures.