360insights

360insights is a partner engagement and business optimization company that provides a SaaS-based platform enabling brands to orchestrate complex indirect channel networks and manage promotional spend on MDF/co-op funds, consumer rebates and cashback, promotional allowances, SPIFFs, B2B loyalty and rewards. The platform combines incentive management and ecosystem orchestration with a data analytics engine, and is organized into three connected suites: the Experience Suite (role-specific partner and participant journeys, including an Experience Hub), the Incentives Suite (B2B rebates, co-marketing funds, consumer promotions, incentives/loyalty/rewards, and pricing and promotions), and the Services Suite (creative and design, operations and delivery, and optimization and analytics).

The company positions its offering as a single operational system of record for partner and incentive programs, addressing fragmentation across separate incentive systems, partner portals, services and analytics. It targets go-to-market organizations that sell through resellers, distributors, dealers and service providers, and emphasizes governance, compliance, regional scalability and ROI measurement. Capabilities described include integration with CRM, ERP and PRM systems, workflow automation and secure data exchange. Earlier product framing referred to a Channel Success Platform with industry-specific incentive automation clouds for telecom/media/technology, pharma, automotive and manufacturing, plus 360ecosystems, a no-code engagement and portal automation product built from the acquired Webinfinity technology.