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Veronica Farmer

Investor

Scale-Up Advisor at Alacrity Canada

Greater Ottawa Metropolitan Area

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About

Veronica Farmer is Chief Marketing Officer at Wesley Clover International, where she leads global brand strategy across a multi-sector portfolio in technology, real estate, and hospitality. With over 20 years of experience in technology and public-sector organizations, she has advised on brand transformation, capital narratives, and ecosystem development, and previously founded TrueCourse Communications, a communications agency serving North American and European clients. She serves as a board member of the Kanata North Business Association and has held governance roles across innovation organizations.

Experience

  1. Kanata North Business AssociationBoard Member - Vice Chaircurrent2026 — presentKanata, Ontario, Canada
  2. Wesley CloverChief Marketing Officercurrent2023 — presentCanada
  3. Wesley CloverCEOTuesday (Host)current2023 — presentKanata, Ontario, Canada
  4. Wesley CloverTechTuesday (Host)current2023 — presentKanata, Ontario, Canada
  5. L-SPARK Startup AcceleratorAdvisor & Mentorcurrent2024 — presentKanata, Ontario, Canada
  6. Dare To Be VulnerableBoard Membercurrent2023 — presentOttawa, Ontario, Canada
  7. Canadian Automated Vehicle Initiative (CAVI)Board Member2024 — 2026Kanata, Ontario, Canada
  8. TEDxKanataCo-Chair2019 — 2025Kanata, Ontario, Canada
  9. TrueCourseChief Navigator & Marketing Strategist2007 — 2024Greater Ottawa Metropolitan Area
  10. L-SPARK AcceleratorDirector, Marketing2023 — 2024Kanata, Ontario, Canada
  11. University of OttawaExecutive In Residence2020 — 2023Ottawa, Ontario, Canada
  12. University of OttawaDirector, Innovation & Partnerships, Kanata North2019 — 2023Kanata North
  13. SheBootCoach2021 — 2022Ottawa, Ontario, Canada
  14. Kanata North Business AssociationInterim Executive Director & Director of Operations2018 — 2019Kanata, Ontario
  15. Invest OttawaActing VP Marketing & Communications2015 — 2016Greater Ottawa Metropolitan Area
  16. ROI Institute CanadaStrategic Marketing2013 — 2016Ottawa, Canada Area
  17. Design 1stStrategic Marketing2008 — 2016Ottawa
  18. WDS Investment ManagementStrategic Marketing2011 — 2013
  19. EO Network OttawaMember2012
  20. Fidus SystemsDirector, Marketing2007 — 2011
  21. Tundra SemiconductorDirector, Marketing Communications2001 — 2007Greater Ottawa Metropolitan Area
  22. Navatar Inc.Business Development1996 — 1998Greater Ottawa Metropolitan Area

Skills & more

Product Marketing51Product Development20Strategic Partnerships32Product Management34Business Development30New Business Development8CRM4Start-ups19Strategic Planning29Marketing Strategy45Online Marketing43Marketing Communications43
+8 moreMarketingWeb DesignSEOStrategyGo-to-market StrategyIntegrated MarketingEmail MarketingCompetitive Analysis

From Veronica's professional profile.

Colleagues at Alacrity Canada

Alexander Hutchison
Investment Advisor at Caldwell Securities Ltd.
Alison Cowling
Marketing Manager at Alacrity Canada
Amy Hall
Board Member at Alacrity Canada
Ariel White
ARC Lab Program Facilitator at Alacrity Canada
Cec Primeau
Senior Finance Advisor at Alacrity Canada
Cheyenne Odgers
EA & Operations Administrator at Alacrity Canada
Chris Massot
Director of Operations at Alacrity Canada
Corinna Darcie
Marketing Coordinator at Alacrity Canada

Frequently asked questions

Who is Veronica Farmer?
Veronica Farmer is Chief Marketing Officer at Wesley Clover International, where she leads global brand strategy across a multi-sector portfolio in technology, real estate, and hospitality. With over 20 years of experience in technology and public-sector organizations, she has advised on brand transformation, capital narratives, and ecosystem development, and previously founded TrueCourse Communications, a communications agency serving North American and European clients. She serves as a board member of the Kanata North Business Association and has held governance roles across innovation organizations.
Where does Veronica Farmer work?
Veronica Farmer is Scale-Up Advisor at Alacrity Canada.
Where did Veronica Farmer go to school?
Veronica Farmer studied at Queen's University (BAH, Political Science (Honours)); University of Ottawa (Executive MBA).

Same school

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