About
Veronica Farmer is Chief Marketing Officer at Wesley Clover International, where she leads global brand strategy across a multi-sector portfolio in technology, real estate, and hospitality. With over 20 years of experience in technology and public-sector organizations, she has advised on brand transformation, capital narratives, and ecosystem development, and previously founded TrueCourse Communications, a communications agency serving North American and European clients. She serves as a board member of the Kanata North Business Association and has held governance roles across innovation organizations.
Experience
- Kanata North Business AssociationBoard Membercurrent2026 — presentKanata, Ontario, Canada
- Wesley CloverChief Marketing Officercurrent2023 — presentCanada
- Wesley CloverCEOTuesday (Host)current2023 — presentKanata, Ontario, Canada
- Wesley CloverTechTuesday (Host)current2023 — presentKanata, Ontario, Canada
- L-SPARK Startup AcceleratorAdvisor & Mentorcurrent2024 — presentKanata, Ontario, Canada
- Dare To Be VulnerableBoard Membercurrent2023 — presentOttawa, Ontario, Canada
- Canadian Automated Vehicle Initiative (CAVI)Board Member2024 — 2026Kanata, Ontario, Canada
- TEDxKanataCo-Chair2019 — 2025Kanata, Ontario, Canada
- TrueCourseChief Navigator & Marketing Strategist2007 — 2024Greater Ottawa Metropolitan Area
- L-SPARK AcceleratorDirector, Marketing2023 — 2024Kanata, Ontario, Canada
- University of OttawaExecutive In Residence2020 — 2023Ottawa, Ontario, Canada
- University of OttawaDirector, Innovation & Partnerships, Kanata North2019 — 2023Kanata North
- SheBootCoach2021 — 2022Ottawa, Ontario, Canada
- Kanata North Business AssociationInterim Executive Director & Director of Operations2018 — 2019Kanata, Ontario
- Invest OttawaActing VP Marketing & Communications2015 — 2016Greater Ottawa Metropolitan Area
- ROI Institute CanadaStrategic Marketing2013 — 2016Ottawa, Canada Area
- Design 1stStrategic Marketing2008 — 2016Ottawa
- WDS Investment ManagementStrategic Marketing2011 — 2013
- EO Network OttawaMember2012
- Fidus SystemsDirector, Marketing2007 — 2011
Education
- University of OttawaExecutive MBA1994 — 1996
- Queen's UniversityBAH, Political Science (Honours)1986 — 1990
Skills & more
Product Marketing51Product Development20Strategic Partnerships32Product Management34Business Development30New Business Development8CRM4Start-ups19Strategic Planning29Marketing Strategy45Online Marketing43Marketing Communications43
+12 more
MarketingWeb DesignSEOStrategyGo-to-market StrategyIntegrated MarketingEmail MarketingCompetitive AnalysisLead GenerationDigital MarketingB2B MarketingOnline AdvertisingFrom Veronica's professional profile.
Colleagues at Alacrity Canada
Alison Cowling
Marketing Manager at Alacrity Canada
Amy Hall
Board Member at Alacrity Canada
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Ariel White
ARC Lab Program Facilitator at Alacrity Canada
Burak Evren
Sustainability & Cleantech Advisor at Alacrity Canada
Cec Primeau
Senior Finance Advisor at Alacrity Canada
Cheyenne Odgers
EA & Operations Administrator at Alacrity Canada
Chris Massot
Director of Operations at Alacrity Canada
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Corinna Darcie
Marketing Coordinator at Alacrity Canada
Frequently asked questions
- Where does Veronica Farmer work?
- Veronica Farmer is Scale-Up Advisor at Alacrity Canada.
Same school
Also attended University of Ottawa61
Harley FinkelsteinInvestor at Felicis VenturesKetav MehtaInvestor at Motus Ventures, LlcMaryam AsadiInvestment Manager – Advanced Materials at Emerald Technology Ventures AgMatt JohnsonInvestor at Seaside VenturesOliver WalzerFounding Partner & COO at Serpentine VenturesSophie GuptaPrincipal at Yaletown Partners
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+ 55 more
Also attended Queen's University215
Hark AhluwaliaAssociate at RevolutionSydney SloanChief Marketing Officer at Scale Venture PartnersCurtis UrbanowiczInvestment at Makers FundSanjiv KalevarPartner at Mucker CapitalMichael RobinsonInvestor at Craft VenturesDan MoorInvestor at Craft Ventures
+ 209 more
