About
Marketing and commercial leader with over a decade at BAT and entrepreneurial experience, most recently Head of Trade Marketing for BAT UK&I.
Experience
- BATHead of Portfolio Growth, BTVcurrent2026 — present
- BATHead of Trade Marketingcurrent2025 — presentLondon Area, United Kingdom
- BATHead of Trade Strategy & Planning2024 — 2025London Area, United Kingdom
- BATHead of Business Development UK&I2023 — 2024London, England, United Kingdom
- BATHead of Owned Retail UK&I2022 — 2023London, England, United Kingdom
- BATSenior Activation Manager2020 — 2022London, England, United Kingdom
- BATSenior Deployment Activation Manager - North Western European Area2020
- BATBrand Manager Nicotine Pouches - North West Europe Area2019 — 2020Copenhagen Area, Capital Region, Denmark
- BATBrand Manager Northern European Cluster2018 — 2019Copenhagen Area, Denmark
- Grupo AlEnSr. Brand & Activation Manager2016 — 2017Monterrey Area, Mexico
- La Shoteria Bar & GrillBusiness Owner2013 — 2017San Pedro
- British American TobaccoBrands Lucky Strike2015 — 2016Mexico
- British American TobaccoCycle Plan Manager and Competitor Analysis2015
- British American TobaccoInternational Assignment London Globe House2015London, United Kingdom
- British American TobaccoManagement Trainee2013 — 2014Mexico
Education
- Tecnológico de MonterreyLicenciado en derecho, Law2006 — 2011
Skills & more
Project PerformanceMarketing TransformationMarketing Mix ModelingGross Profit AnalysisBusiness Leadership1Business AnalyticsAnnual BudgetingKey Performance IndicatorsPerformance MarketingMarketing Budget ManagementCustomer EngagementBusiness-to-Business (B2B)
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Regional MarketingMarket PlanningB2B MarketingProject ManagementMarket AnalysisCreative MerchandisingEntrepreneurshipPresentation SkillsMicrosoft OfficeMicrosoft ExcelPowerPointTeamwork- Professional Certified Marketer (PCM) — General Assembly
- Developing Self-Awareness — LinkedIn
- Tech Trends — LinkedIn
- How to Innovate and Stay Relevant in Times of Change and Uncertainty — LinkedIn
- Learning Design Thinking — LinkedIn
- Foundations of the Fourth Industrial Revolution (Industry 4.0) — LinkedIn
- Enhancing Team Innovation — LinkedIn
- Design Thinking: Understanding the Process — LinkedIn
From Tacio's professional profile.
Colleagues at Btomorrow Ventures
Alexandra Prosszer
Principal at Btomorrow Ventures
Annie Goman
Managing Director at Btomorrow Ventures
Emily Arnett
Trainee Solicitor at Btomorrow Ventures
Emma-Jane Frost
Senior Finance Manager at Btomorrow Ventures
Fiona Kinghorn
Chief Finance Officer at Btomorrow Ventures
George Leivadas
Investment Analyst at Btomorrow Ventures
Joshua Galpin
Impact Investment Manager at Btomorrow Ventures
Karen Xiang
Investment Lead at Btomorrow Ventures
Frequently asked questions
- Where does Tacio Cruz Solbes work?
- Tacio Cruz Solbes is Head of Portfolio Growth at Btomorrow Ventures.
Same school
Also attended Tecnológico de Monterrey160
Fernando GonzalezPartner, Global Capital Strategy at QED InvestorsAileen AllenPartner at Mercury FundKevin BernalSenior Associate at Mighty CapitalMax BräuningerInvestor at 13books CapitalAna Chávez PeónHead of Investor Network at NazcaLuis EnríquezPartner at Nazca
+ 154 more
Shared employers
Also worked at BAT19
Joshuah LebacqPrincipal at NAventuresYaroslav MyakotkinGeneral Counsel at Smart Partnership CapitalAnnie GomanManaging Director at Btomorrow VenturesLukasz GarbowskiInvestment Director at Btomorrow VenturesDale R. DavisSenior Principal at Ultratech Capital PartnersElina KochenkoExternal Comms Manager at Flyer One Ventures
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