About
Leon Kraig joined IGNIA in 2011 as Partner, bringing over 35 years of business-building experience across developed and emerging markets in marketing, sales, R&D, and general management. He previously spent 25 years at Mars Inc., serving as Regional President for Latin America, and holds an MBA from the University of Minnesota, an MFS from Cornell, and a chemical engineering degree from Universidad Iberoamericana.
Experience
- Grupo BimboIndependent Board Member at Grupo BIMBOcurrent2026 — presentMexico
- Cafiver S.A. de C.V.Independent Member of the Boardcurrent2025 — presentOrizaba, Veracruz, Mexico
- AlpuraIndependent Member of the Boardcurrent2025 — presentMexico City, Mexico
- EnersíIndependent Member of the Boardcurrent2022 — presentGuadalajara, Jalisco, Mexico
- Niagara BottlingIndependent Member of the Advisory Board - Mexicocurrent2015 — presentMexico City Area, Mexico
- IGNIA PartnersVenture Partnercurrent2022 — presentMexico
- IGNIA PartnersGeneral Partner2011 — 2022Mexico City Area, Mexico
- AlseaIndependent Member of the Board2012 — 2024Mexico
- Industrias AlEn SA de CVIndependent Member of the Board2011 — 2023Mexico
- Proeza VenturesChairman of Investment Committee2019 — 2023Monterrey Area, Mexico
- Grupo ProezaIndependent Member of the Board2013 — 2023Monterrey, México
- MarsPresident Petcare Latin America2008 — 2011Latin America
- MarsPresident - Mars México (Petcare, Chocolate and Sugar Divisions)2004 — 2008Mexico City Area, Mexico
- MarsGeneral Manager - Mars México1994 — 2004Mexico City Area, Mexico
- MarsSales Development Director - Mexico1992 — 1994Mexico City Area, Mexico
- MarsBrand Manager - Premium Brands (M&M Mars)1989 — 1992New Jersey, USA
- MarsSenior Research Manager, Ice Cream (M&M Mars)1986 — 1989Chicago, USA
- General MillsResearch Food Scientist1980 — 1986Minneapolis, MN, USA
Skills & more
Strategy99Strategic Planning39Leadership54Management41Team Leadership9Strategic Thinking11Negotiation12Strategic Leadership19Building Routes to Market3Developing Talent2Emerging Markets32Brand Management20
+12 more
Lean ManufacturingFMCGBase of the PyramidVenture CapitalImpact InvestingMarketingStart-upsMarketing StrategySupply ChainCross-functional Team LeadershipBusiness DevelopmentProduct DevelopmentLanguages English · French · Portuguese · Spanish
From Leon's professional profile.
Investments
Board seats
AlseaGrupo ProezaIndustrias AlEn
Per the firm's website.
Colleagues at IGNIA
Alejandro Ventimilla
Office Administrator at IGNIA
Alvaro Rodriguez
Co-founder and Managing Partner at IGNIA
Alvaro Rodríguez
Co-founder and Managing Partner at IGNIA
Álvaro Rodríguez
Co-Founder and Managing Partner at IGNIA
Alvaro Rodriguez Arregui
Investor at IGNIA
Christine Kenna
Partner at IGNIA
Cristina Fernández
Controller at IGNIA
Cristina Fernández Lozano
Chief Financial Officer at IGNIA
Network1
Investors connected to Leon in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Leon Kraig?
- Leon Kraig joined IGNIA in 2011 as Partner, bringing over 35 years of business-building experience across developed and emerging markets in marketing, sales, R&D, and general management. He previously spent 25 years at Mars Inc., serving as Regional President for Latin America, and holds an MBA from the University of Minnesota, an MFS from Cornell, and a chemical engineering degree from Universidad Iberoamericana.
- Where does Leon Kraig work?
- Leon Kraig is Venture Partner at IGNIA.
- What boards does Leon Kraig sit on?
- Leon Kraig holds tracked board seats at Alsea, Grupo Proeza, Industrias AlEn.
- Where did Leon Kraig go to school?
- Leon Kraig studied at Cornell University (Master in Food Science, Food Science); University of Minnesota (MBA, Business Administration); Universidad Iberoamericana, Ciudad de México (BS, Chemical Engineering).
Same school
Also attended Universidad Iberoamericana, Ciudad de México49
Carlos ÁlvarezInvestor at Dila CapitalIñigo Martinez GilCo-Founder & IC Member at ATTOM CAPITALPablo LagosVenture Partner at NXTPHéctor SepúlvedaFounder & Partner at NazcaPatricio AznarPartner at NazcaLiza SchvartzmanVenture Partner at Nazca
+ 43 more
Also attended Harvard Business School Executive Education137
Konstantin DzhengozovCo-founder & CFO of PayhawkRyan LaurinManaging Director at Marlin Equity PartnersPaul SlosarInvestor at FortySix Venture CapitalRaghu MadabushiInvestment Director at Samsung Catalyst FundTom KalinskeInvestor at Alsop Louie PartnersKevin MandiaGeneral Partner at Ballistic Ventures
+ 131 more
Also attended IPADE Business School18
Carlos ÁlvarezInvestor at Dila CapitalGuillermo JaimeInvestor at MatterScale VenturesJuan PabloCEO & Co-founder at BlueBox VenturesDaniel Vegue DomínguezPartner at Block Asset ManagementGerardo BeramendiAsesoría Estratégica y Organizacional at IBF NegociosMartha Laura LópezOperating Partner at Zentynel Frontier Investments
+ 12 more
Also attended Aspen Institute7
Regula ScheggFounding Partner, CFO & CCO at Circulate CapitalKenneth Benson SawyerCo-Founder and Managing Partner at Saints CapitalOlu Fajemirokun-BeckGeneral Partner & Investment Committee Member at Soundboard Venture FundElise MitchellStrategic Advisor at NewRoad Capital Partners, LLCRenata Truzzi de SouzaChief Impact and Operations Officer at NESsTAmerico Matiello JrStrategic Advisor - VP On-campus Undergraduation & Campus Channel, Kroton Educacional at GAA Investments
+ 1 more
Shared employers
Also worked at Proeza Ventures3
Also worked at Grupo Proeza3
Also worked at Mars34
Austin HayInvestor at Khosla VenturesShayna HarrisAdvisor at Rocana VenturesInes HassanJunior Investment Analyst at DisrupTech VenturesLiam McCombeOffice Manager at SpeedinvestNeil WillcocksFood Science, Technology and Innovation Specialist at SUPPLY CHANGE CAPITALAlok SomaniCFO at Orbit Startups
+ 28 more













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