About
CPG leader with 15 years across beverages, DTC and eCommerce, having held roles at ZX Ventures (AB InBev), Innocent Drinks, Nestlé and BAT, where she led the global cannabis category before joining BTV.
Contact· self-published, not guessed
Experience
- Moment | Drink Your MeditationBoard Membercurrent2025 — present
- Btomorrow VenturesManaging Directorcurrent2024 — presentLondon Area, United Kingdom
- BATGlobal Head of Cannabis2023 — 2024London, England, United Kingdom
- Anheuser-Busch InBevGlobal Head of People & Transformation, Direct to Consumer2021 — 2023London, England, United Kingdom
- Anheuser-Busch InBevGlobal Director, eCommerce2019 — 2021London, England, United Kingdom
- ZX VenturesHead of PurePlay eCommerce, Europe2018 — 2019London, United Kingdom
- ZX VenturesSenior eCommerce Account Manager, Europe2017 — 2018London, United Kingdom
- ZX VentureseCommerce Account Manager, UK2015 — 2017London, United Kingdom
- innocent drinksCommercial Manager - Ocado and Grocery eCommerce2014 — 2015London, United Kingdom
- NestléeCommerce National Account Manager2013 — 2014London, United Kingdom
- NestléSales Graduate2012 — 2014
- NestléCustomer Development Executive - Wholesale & Convenience2013York, United Kingdom
- NestléCustomer Business Executive - Morrisons2012 — 2013York, United Kingdom
- UnileverSummer Intern: Customer Development Executive - Out of Home Ice Cream2011Leatherhead
- IMGRetail Team Manager, IMG at Wimbledon, the Championships2010Wimbledon
Skills & more
Business TransformationChange ManagementPeople DevelopmentLeadershipE-Commerce2Cross-functional Team Leadership1Performance Management1Digital Strategy1Senior Stakeholder Management1Time Management10Management30Retail11
+12 more
StrategyCRMSalesStrategic PlanningCoachingTeamworkBusiness StrategyCustomer InsightTeam LeadershipFoodEvent ManagementSocial MediaFrom Annie's professional profile.
Colleagues at Btomorrow Ventures
Alexandra Prosszer
Principal at Btomorrow Ventures
Emily Arnett
Trainee Solicitor at Btomorrow Ventures
Emma-Jane Frost
Senior Finance Manager at Btomorrow Ventures
Fiona Kinghorn
Chief Finance Officer at Btomorrow Ventures
George Leivadas
Investment Analyst at Btomorrow Ventures
Joshua Galpin
Impact Investment Manager at Btomorrow Ventures
Karen Xiang
Investment Lead at Btomorrow Ventures
Kory S.
Analyst at Btomorrow Ventures
Frequently asked questions
- Who is Annie Goman?
- CPG leader with 15 years across beverages, DTC and eCommerce, having held roles at ZX Ventures (AB InBev), Innocent Drinks, Nestlé and BAT, where she led the global cannabis category before joining BTV.
- Where does Annie Goman work?
- Annie Goman is Managing Director at Btomorrow Ventures.
- Where did Annie Goman go to school?
- Annie Goman studied at Durham University (BA Hons, English Literature).
Same school
Also attended Durham University166
Bertie AykroydPartner at Mayfair Equity PartnersMaria DrobotInvestor at DN CapitalNaseem MoumeneVice President at Northzone, investing across complex and fragmented industries undergoing fundamental shiftsJeppe ZinkPartner at NorthzoneHugo AdamsInvestor at Pembroke VCTChandar LalPartner at Mosaic Ventures
+ 160 more
Shared employers
Also worked at Moment | Drink Your Meditation1
Also worked at BAT20
Joshuah LebacqPrincipal at NAventuresYaroslav MyakotkinGeneral Counsel at Smart Partnership CapitalLukasz GarbowskiInvestment Director at Btomorrow VenturesLexy ProsszerInvestment Principal at Btomorrow VenturesDale R. DavisSenior Principal at Ultratech Capital PartnersElina KochenkoExternal Comms Manager at Flyer One Ventures
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+ 14 more
Also worked at ZX Ventures14
Danny PantusoInvestor at Mucker CapitalElizabeth CookManaging Partner, North America at AI CapitalGary PelissierHead of Americas + Bank Methods at Asymmetric Capital PartnersCourtney SawatzkeEarly-stage Investor at Active PartnersKushaal DesaiAssociate at IQ CapitalChristian TellesManaging Partner at Expanding Capital
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